每日观察：关注App Store与Google Play收益门槛（8.21）
3）据gamasutra报道，在日前的GDC Europe大会上，《Slamjet Stadium》开发者Alistair Aitcheson探讨了针对单个平板电脑屏幕制作多人模式游戏的问题。
4）Trademob最近发布信息图表显示，在苹果App Store的90多万款应用，以及Google Play的100多万款应用中，仅有80款应用在2012年第四季度收益超过100万美元，如果去计算这些应用的开发成本，就会发现这种收益水平确实不容乐观，对于小型发行商而言尤其如此。
1）Mobile internet more important than ever in emerging markets
by Phil Tottman
Operators in those regions need to help the next billion mobile internet users.
The lack of fixed internet access along with the purchasing power of urban residents in emerging markets, are forcing both end users and service providers onto mobile, reports Ovum.
The adoption of smart devices in emerging markets is expected to increase from 20 per cent last year to 50 per cent in 2017 – translating to over two billion devices. That, with the growth of the mobile internet will mean that the next boom of around one billion visitors to the internet will be from a mobile device in those regions.
Shiv Putcha, principal analyst at Ovum, said: “The rising ownership of smart devices is not just giving some consumers access to the internet for the first time; the wide availability to these devices will also increasingly divert traffic to the mobile web.”
Mobile network operators need to begin embracing the prepaid user base for mobile broadband, as they could be their main access to online content. Data pricing also needs to be made simpler, so users know exactly what they are paying for and how much is available for use.
Putcha continued: “The next billion consumers are typically highly value conscious; tariff complexity combined with potential bill shock will deter protective mobile internet users. These consumers will expect variety and simplicity in access packages and look for unlimited, time-based, and content-based packages.”
The expansion of the mobile web means that content providers need to be more aware of the localisation of their services – and if they are to work with operators then they could offer better billing support, enabling users to spend less money over longer periods of time.（source：mobile-ent）
2）Gamescom: Plants vs Zombies 2 hits 16m downloads in just five days
by Zen Terrelonge
EA names Plants vs Zombies 2 the company’s most successful mobile game launch.
Plants vs Zombies 2, which is developed by EA studio PopCap, was launched for free on the App Store on Thursday and has already notched up 16 million downloads.
It topped App Store charts in 137 countries, and achieved one on of the biggest opening weekends on the Apple marketplace.
The results have made Plants vs Zombies 2 the most successful game launch in EA’s history, as day one downloads almost doubled the publisher’s previous mobile record.
The 16 million users have generated more than 11 billion suns, encountered two billion zombie waves, planted four billion plants and played more than 25 million hours.
Tony Leamer, franchise business director for Plants vs. Zombies, said: “We are grateful and delighted with the incredible reception Plants vs. Zombies 2 has received from consumers around the globe.
“We certainly had high hopes for the game, but to see fans playing the game so quickly and in such huge numbers is truly amazing.”
The game currently runs in seven languages, with more on the way, while it’s due to launch for other platforms throughout the year.（source：mobile-ent）
3）Let’s get physical: The art of multiplayer games on a single tablet
By Mike Rose
Players love invading each other’s personal space and getting in each other’s way, and so creating multiplayer tablet games in which players are forced to play in close proximity can lead to some great experiences.
As part of his talk at GDC Europe today, Slamjet Stadium developer Alistair Aitcheson discussed the possibilities of creating multiplayer games that take place locally on a single tablet screen.
“People are being asked to do something very strange,” he says — in Monopoly, for example, you wouldn’t suddenly lean over and steal another player’s money. Yet tablet games can be focused around the idea of “cheating,” and this is strangely compelling to players.
In Aitcheson’s own games, the act of reaching across into the other player’s space and messing around with their characters or stealing their treasure is encouraged.
This can lead to experiences that are far more competitive than two people playing on two different devices against each other, since the two people can push each other around and use human contact as part of the controls.
Notably, this sort of physical play cannot be replicated by an AI opponent, so a multiplayer tablet game like this brings to the table the sort of gameplay that cannot be echoed elsewhere.（source：gamasutra）
4）INFOGRAPHIC: How hard is it to break into the App Store?
by Phil Tottman
The battle to monetise apps is on even though 67 per cent of developers aren’t breaking even.
We always hear the success stories of apps that take the world by storm. Who doesn’t know Angry Birds, or WhatsApp – the big name developers such as EA, Gameloft and Rovio are always in the headlines for one thing or another.
But what we don’t hear about is the other side of the app store. The darker side where smaller developers are fighting a daily battle to get their apps in the charts and actually start earning a bit of money from them.
There are over 900,000 apps in Apple’s App Store and more than one million in Google Play, so it is no surprise that developers could find it hard to get noticed in such a big crowd, no matter how much they jump around and shout about their apps.
Of all those apps, only 80 managed to generate more than one million in Q4 of 2012, and considering how much it costs to get an app off the ground, this isn’t good – especially for the smaller publishers.
To get into the lucrative Apple App Store chart, an app has to be downloaded 60,000 times in 24 hours – which is a lot considering that 63 per cent of developers have only experienced 50,000 or less downloads over all.
There are ten apps for every person in the world, leaving us with a lot to choose from. So who can blame us for sticking with what we know, and going by what the masses recommend – even if that does make us ‘app sheep!’（source：mobile-ent）