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每日观察:关注苹果App Store引进新规范等消息(8.17)

发布时间:2013-08-17 11:29:30 Tags:,,

1)分析公司SuperData最新数据显示,今年7月美国数字游戏收益达11亿美元,同比上年增长5.4%,其中最大的贡献来自手机游戏市场。

美国手机游戏市场收益达2.71亿美元,同比2012年增长32%,其中最典型的成功代表是King游戏《Candy Crush Saga》,在7月份日常收益达43.8万美元。

与此同时,PC和主机数字游戏收益却呈下降趋势,降至2.86亿美元,同比上年下降12.6%。Valve旗下数字游戏服务Steam在此方面最为领先,在该月的PC数字游戏销量额达1.58亿美元。

mobile-game(from socialcubix.com)

mobile-game(from socialcubix.com)

在MMO领域,暴雪游戏《魔兽世界》仍然居首,但其订阅用户数量持续下滑。免费MMO游戏《英雄联盟》和《军团要塞2》是7月份这一领域收益排名第二和和第三的游戏。

SuperData指出目前全美免费MMO游戏玩家达4580万,其中购买付费内容的玩家平均每人消费额达40美元。

2)Juniper Research最新发布的报告预测,2017年用户在应用程序上的投入将超过750亿美元。平板电脑用户在应用上的投入将从今年的78亿美元增长至2017年时的266亿美元,届时游戏这种最受欢迎的应用类型在总收益中将占比32%。

apps(from www.maclife.com)

apps(from www.maclife.com)

报告还指出,由于应用商店竞争加剧,市场将出现更多创新(例如更优化的检索工具),并“鼓励开发者针对更多边缘化的应用商店编写应用”。付费下载应用所得收益将急剧下降,在这750亿美元中将仅占比四分之字一左右。

Juniper认为这种用户消费行为将为意在最大化用户数量和收益的开发者带来挑战。

3)据gamezebo报道,苹果App Store本周引进了新规范和条款,本次受到影响的是儿童应用和真钱赌博应用。这些新规则与儿童在线隐私保护法案(COPPA)的扩展内容,以及苹果自身即将针对教育类应用出台的政策密切相关。

虽然新COPPA规则进一步限制了开发者访问用户照片、视频或音频资料的要限,但苹果允许即将面世的新应用提出获取用户生日信息的要求,而涉及分享用户个人信息(游戏邦注:例如姓名、地址、邮箱、地理位置)的应用则需首先遵守苹果儿童隐私设置条款(App Store Review Guidelines 17.4)。

App Store--app reveiw(from engadget.com)

App Store–app reveiw(from engadget.com)

据Mac Rumors报道,苹果还将允许13岁以下儿童拥有自己的iTunes帐号,但观察者质疑这一举措究竟是利于消除还是助长儿童滥买IAP内容的现象。

除此之外,苹果新规则还要求所有在App Store中提供真钱赌博的应用“必须拥有应用所使用地区的必要许可证和执照,必须遵从当地法规,必须为App Store免费应用”,并表示将移除那些允许使用IAP功能购买积分或货币的真钱赌博游戏。

4)据insidesocialgames报道,Zynga日前宣布推出Facebook游戏《CastleVille》续作《CastleVille Legends》,支持玩家在其中建立自己的中世纪王国,与魔法动物、咒语和怪物展开战斗;该游戏目前已经入驻加拿大iOS平台,但尚未公布具体的全球发布时间。

castleville-legends(from insidesocialgames)

castleville-legends(from insidesocialgames)

原版《CastleVille》在2011年秋季登陆Facebook仅数周其月活跃用户就超过3800万,但之后开始逐渐下滑;目前月活跃用户已降至400万以下,日活跃用户仅为47.3万。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Digital games are now a $1.1 billion market, thanks to mobile

By Kris Ligman

Revenue on digital games in the U.S. tipped the scales at $1.1 billion this July, a year-on-year increase of 5.4 percent. The increase is owed considerably to the current strength of the U.S. mobile games market.

According to analytics firm SuperData, the U.S. mobile market has seen a 32 percent uptick in revenue over the same period in 2012, coming in at $271 million. Leading the pack is, to the surprise of no one, King’s Candy Crush Saga, which brought in $438,000 a day in the month of July.

Meanwhile, digital sales for PC and console are on a downward trend, dropping to $286 million last month — a year-on-year decrease of 12.6 percent. In this category Valve’s Steam service was again the chief breadwinner, bringing in $158 million of the month’s digital sales for PC.

In the MMO space, Blizzard’s World of Warcraft continues to lead nationally, though subscription numbers are still on the decline. Free-to-play MMOs League of Legends and Team Fortress 2, by contrast, held on to the second and third positions as top revenue generators in the category for July. SuperData indicates that 45.8 million people now play free-to-play MMOs nationally, and among those players who do pay for premium content, average spend has reached $40 per player.(source:gamasutra

2)Freemium first: In-app purchases to push app spending to $75 billion by 2017

by Chris Kerr

The latest app revenue projections published by Juniper Research suggest consumers will spend more than $75 billion a year on apps by 2017.

That’s a figure the firm claims will be largely driven by increased take up of in-app purchases, as well as the continued roll out and implementation of other new monetisation models.

The company also claims what it bills as intensifying competition between app marketplaces will encourage new innovations, such as better search and discovery tools, thus “encouraging developers to write their apps for the more peripheral stores.”

Freemium takeover

The report goes on to project that the amount of revenue amassed by apps at the point of download will fall drastically, only making up a quarter of the $75 billion that apps will supposedly be raking in.

Juniper notes that such a shift in buying behaviour will present a “challenge for developers who are seeking to maximise the number of users and revenues from their app.”

In short, Juniper predicts that the hold freemium apps have over consumers is only set to intensify.

“It is not only developers who are seeking to capitalise on their user base,” says report author Sian Rowlands.

“Many app stores are also implementing carrier billing to ensure that unbanked consumers are able to pay for apps, which will contribute to the strong growth in app downloads.”(source:
pocketgamer

3)New App Store regulations focus on kid-friendly apps and real money gambling

By Joe Jasko

Apple has introduced a few new rules and regulations to its App Store Review Guidelines this week – this time affecting apps for kids and real-money gambling apps. The new rules and regulations are closely linked to the expansion of the Children’s Online Privacy Protection Act (COPPA) and Apple’s own upcoming changes to their policies for educational apps.

While the new COPPA rules further restrict developers from gaining access to a user’s photographs, video, or audio files, Apple has allowed upcoming apps to ask for a user’s date of birth, in order to adhere to these new privacy measures. Along these lines, an app that does involve the sharing of personal information such as names, addresses, emails, or geographical locations, will first have to “comply with applicable children’s privacy settings” (App Store Review Guidelines 17.4).

In addition to the new “Kids Apps” section that has recently made its way onto the App Store interface, Mac Rumors is reporting that Apple will also be allowing children under the age of 13 to own and maintain their own iTunes accounts for the very first time. Now of course, with all of the recent horror stories of children unknowingly using their parents’ credit cards to purchase hundreds of dollars’ worth of in-game items like Smurf berries in Smurfs’ Village, will these new guidelines really help or hurt this matter, especially if children are now able to have total control of their own iTunes accounts?

Furthermore, there are also a few new changes in store for apps that use real-money gambling as well. The first of these new regulations requires that all apps on the App Store which offer real money gambling “must have necessary licensing and permissions in the locations where the App is used, must be restricted to those locations, and must be free on the App Store” (20.5). This is in conjunction with new regulation 20.6, which promises to reject any app that allows the use of in-app purchases to buy credit or currency in a real money gaming environment.

So what do you think about Apple’s new rules and regulations in regards to apps for children, real-money gambling apps, and their new educational programs? Be sure to let us know down below in the replies!(source:gamezebo

4)Zynga announces CastleVille Legends, coming soon to mobile

Brandy Shaul

Zynga has announced CastleVille Legends, a sequel of sorts to Zynga’s popular Facebook game CastleVille, which launched in the fall of 2011. The Facebook game gives players a chance to build a medieval inspired kingdom, complete with magical creatures, spells and monsters to battle and defeat along the way.

CastleVille Legends is already available on mobile in “select markets,” including on iOS in Canada. The game is a brand new experience for phones and tablets that introduces a brand new kingdom to create, as players rescue characters from the Facebook game from crystal prisons. These characters include Yvette and Raphael, two of the main heroes from the Facebook experience.

The original CastleVille on Facebook skyrocketed to over 38 million monthly active players just weeks after its launch in 2011, but that number has steadily declined since. A few peaks in traffic in September 2012 and January 2013 helped slow the decline, but the game has now fallen to just under 4 million monthly active players, and 473,000 daily active players, according to our app tracking service AppData.

The worldwide release date for Castleville Legends hasn’t been revealed, but interested players with access to a Canadian iTunes account can now download the game for free.(source:insidesocialgames


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