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Millennial:苹果iOS广告印象仍居首 Android营收超iPhone

发布时间:2010-10-20 14:53:06 Tags:,,,,
日前,移动广告网站Millennial Media公布了一项调查报告,表明今年9月,苹果iOS霸主地位仍然无人撼动,在该网的广告印象占49%,比8月份增加了1%;Android自7月份以来稳坐亚军席位,其广告印象占29%,同比上月增长2%。
Smartphone OS Mix

Smartphone OS Mix

据了解,Millennial Media在美国7700万手机互联网用户中拥有6300万的广告投放量,也即其广告覆盖81%的美国手机网络用户。

Millennial在9月份的调查中首次增加了营收这项数据对比,结果表明Android在该网已超过iPhone单项的营收,但iPad在第三季度的营收增长了316%,与此同时其广告印象也上升了156%。

在广告需求的调查中,Andorid广告需求同比上月增长26%,自今年1月至今共增长1238%;苹果广告需求增长10%,自1月以来共增长18%;iPad广告需求增长最为强劲,同比上月增长率达63%;RIIM增长16%,1月份至今已增长143%。

iPad Impression Growth

iPad Impression Growth

在智能手机、功能性手机和联网设备这三者的9月份广告印象调查中,智能手机广告印象同比上月增加7%,在三者的广告份额中占58%比重;连网设备和智能手机这两者总合将近71%。

第三季度广告印象排在前四位的连网设备是iPod Touch、iPad、索尼PSP和Playstation 3。功能手机的广告印象降幅最大,同比上月下降4%,在Millennial上的广告印象份额占29%。

在设备制造商的调查中,苹果广告印象份额占30%,摩托罗拉的增势仍然旺盛,一举超过三星,排行老二;RIM和HTC分居第四、第五席位;排名靠前的20款手机中,共有5部RIM手机,BlackBerry Curve已经第二次摘走季军;在这20款手机中,智能手机共占14部。

在第三季度的手机应用调查中,游戏、社交网站以及音乐应用是最受欢迎的三种应用类型。

Millennial报告中最令人感兴趣的部分是有关第三季度的营收数据统计,虽然iPad广告需求和广告印象都在增长,但Android手机却更容易吸金,至少在Millennial上是这种情况。不知道谷歌AdMob和其他手机广告网站是否也出现了这种趋势,还是说这仅是Millennial一家的现象。

Millennial目前正筹备明年的首次公开募股(IPO),首席执行官Paul Paulieri上月曾表示,手机广告领域的竞争已经日趋白热化,iAd和谷歌AdMob都在从这个10亿美元的市场中争夺最大利益,这个领域的未来变化值得期待。(本文为游戏邦/gamerboom.com编译)

Millennial Media: Android Revenue Exceeds iPhone Ad Sales; iPad Up 316 Percent In Q3

Mobile ad network Millennial Media, whose ads reach 63 million of a total of 77 million mobile web users in the U.S., or 81% of the U.S. mobile web; is releasing its monthly mobile mix today. In September, Android was again the second largest Smartphone OS on the network since July 2010, increasing 2% month-over-month to a 29% share of impressions. Apple’s iOS took the top spot, with 49% of impressions on Millennial’s network, up 1% since August.

Millennial added a new data point this month: revenue. This month for the first time, Android revenue on the network exceeded iPhone-only revenue on the Millennial network. But iPad revenue growth increased 316% in Q3, with impression growth up by 156% in the same period.

In terms of ad requests, Android requests grew 26% month-over-month and are now up 1,238% since January. Apple ad requests increased 10% month-over-month and since January, Apple has increased 18%. The iPad saw the strongest growth, with ad requests rising 63% month-over-month. RIM ad requests increased 16% month-over-month, up by 143% since January.

Millennial says that smartphone impression share increased 7% month-over-month and accounted for 58% of the Smartphone, Feature Phone and Connected Device Impression share for September. And connected devices and smartphones totaled approximately 71% of the U.S. Smartphone, Feature Phone & Connected Device Impression Share in September.

The top 4 connected devices in Q3 were the iPod Touch, iPad, Sony PSP and the Playstation 3. Feature Phones experienced the largest decrease of 4% month-over-month and had a 29% impression share on Millennial’s network.

With respect to device manufacturers, Apple accounted for 30% share of impressions on the Millennial network in September. Motorola continued its fast growth pattern, jumping ahead of Samsung to become the second largest device manufacturer. RIM and HTC rounded out the mix, taking the fourth and fifth spots, respectively. RIM devices represented five of the Top 20 Mobile Phones, with the BlackBerry Curve maintaining the third position for the second consecutive month. Smartphones accounted for 14 of the Top 20 Mobile phones on Millennial.

In terms of specific applications, Games, Social Networking and Music were the Top Three Mobile Application Categories in Q3.

The most interesting data point out of Millennial’s report is the revenue tallies for Q3. Although iPad ad requests and impressions are growing, Android phones seem to be bringing in more money,at least on Millennial’s network. I’d be curious to see if this trend is reflected on AdMob and other mobile ad networks, or if this is exclusive to Millennial.

Millennial itself is now planning to IPO next year, CEO Paul Paulieri told us last month. As competition heats up in the mobile advertising space, with iAd and Google’s AdMob all vying for a pice of a $1 billion market, it should be interesting to see how things play out in the space.(source:techcrunch)


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