日前，迪士尼公司前首席执行官迈克尔·艾斯纳（Michael Eisner）向社交游戏开发商Diversion公司的种子轮投资注入30万美元，支持其即将推出的Facebook游戏《名誉之城》（FameTown）。

fametown

据了解，《名誉之城》将于11月1日发行，玩家在游戏中可以体验从普通演员变身为电影明星的感觉，通过完成拍电影、会见演员与导演、参加晚会和慈善活动等任务，赢得“名气”。

玩家可以使用这些名气购买一些个人技能（比如说，法语口音、幽默时段把控等）、电影道具或者一个助理之类的工作人员。和多数社交游戏一样，《名誉之城》支持玩家花钱购买虚拟货币。

Michael_Eisner

艾斯纳有一个私人投资公司Tornante Company，他是Diversion公司这一轮投资的唯一支持者。据《纽约时报》报道，Diversion是一家位于洛杉机的新公司，其股东和顾问是Napster公司创始人肖恩·范宁（Shawn Fanning），艾斯纳通过他的介绍才向Diversion投资。

艾斯纳表示，好莱坞题材的游戏有可能为真实的电影创造推广渠道，比如说索尼影视娱乐（Sony Pictures）公司即将上映的《Burlesque》（该片由雪儿和克里斯蒂娜·阿奎莱拉两颗巨星主演）。

他认为该游戏还可以加入电视、时尚等领域的元素，“可以想象这将是一个社交网站、真实世界、公共世界、方寸世界以及传播世界之间的融合”。（本文为游戏邦/gamerboom.com编译）

Former Disney CEO Eisner Invests $300,000 In Fametown Creator
 
The Walt Disney Company’s former CEO Michael Eisner invested $300,000 in a seed round for social game developer Diversion, which plans to soon launch a Facebook game called FameTown.

Releasing on November 1st, FameTown allows players to take on the role of actors struggling to become movie stars. Gamers can earn “favors” by producing movies, completing tasks like meeting the cast and director, and attending parties and charity events.

They can later spend those favors to purchase skills (e.g. French accent, comedic timing), movie props, or additional staff like an agent. As with most other social games, FameTown will also allow players to buy virtual currency with real money.

Eisner’s personal investment firm, Tornante Company, was the sole backer in the round. He was introduced to the Los Angeles-based start-up by Napster founder Shawn Fanning, who is an adviser and shareholder of Diversion, according to a report from The New York Times.

The former Disney head told TechCrunch that the Hollywood-inspired game will have opportunities to promote real movies. One of the films players will be able to produce, for example, is an upcoming Sony Pictures movie called Burlesque, which stars Cher and Christina Aguilera.

“You can imagine the confluence of the social networks, the real world, the PR world, the bit-part world, and the promotion world,” said Eisner. FameTown could also potentially tie-in properties from other areas, such as television and fashion. （source:gamasutra）