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每日观察:关注英国手机游戏玩家分布情况等消息(8.7)

发布时间:2013-08-07 11:26:26 Tags:,,

1)据venturebeat报道,美国市场上季度智能手机销量为3300万台,印度为900万台,日本为860万台,英国为740万台,中国则最为领先,销量达8810万台,在全球智能手机出货量中占比33%。

值得注意的是,苹果iPhone在中国市场份额仅占比4.8%,排名第七,落后于三星(17.6%),以及宇龙(12.2%)、小米(5%)、联想、中兴和华为等中国本土品牌。

苹果在欧洲销量下降了8%,在中国下降14%,在亚太其他市场下降18%。上季度苹果在中国销售额下降36亿美元,从原先的82亿下滑至46亿美元。

China-iphone-4S(from 36kr.com)

China-iphone-4S(from 36kr.com)

Canalys数据显示,上季度全球智能手机市场增长50%,中国市场出货量则增长108%,有75%的新手机销量来自亚洲和非洲。

2)据insidesocialgames报道,EA日前透露PopCap推出的Facebook寻物解谜游戏《Hidden Agenda》将于10月22日下线。据AppData数据显示,该游戏在今年3月底最高峰时用户为180万。

有趣的是,EA此前曾为这款游戏开路而关闭了EA自己的寻物解谜游戏《JetSet Secrets》,尽管这款游戏高峰时的月活跃用户(200万)超过了《Hidden Agenda》。

hidden-agenda(from insidemobileapps)

hidden-agenda(from insidemobileapps)

EA旗下另一团队Playfish今年也关闭了多款游戏,在《The Sims Social》、《SimCity Social》和《Pet Society》等游戏相续流失用户之后,EA开始将希望寄托在PopCap身上,但从目前情况来看,PopCap的名气也难以保证EA在Facebook游戏领域获得成功。

3)据insidesocialgames报道,Zynga日前宣布推出最新Facebook游戏《Fairy Tale Twist》,玩家在这款免费游戏中将进入一个由著名童话故事组成的世界,打败邪恶的侏儒怪(游戏邦注:Rumpelstiltskin,德国民间故事中的侏儒妖怪)。

fairy-tale-twist(from insidesocialgames)

fairy-tale-twist(from insidesocialgames)

玩家在游戏中要完成连线消除关卡,每个关卡都有不同的目标或布局;每个关卡都发生于不同的故事背景,与多数连线消除游戏一样,许多关卡都有操作限制,玩家需在定量的操作之内完成目标(例如赢得一定的积分或者拯救小动物)。

4)据gamezebo报道,RealNetworks最近以1560万美元收购Zynga游戏的Slingo品牌,GameHouse Studios(RealNetworks旗下工作室)副总裁Ken Murply表示,Slingo与Zynga之间的发行协议将在8月结束,GameHouse团队已针对移动和社交平台投入制作新版Slingo游戏。

Zynga_Slingo(from pinoy-portal.com)

Zynga_Slingo(from pinoy-portal.com)

据AppData数据显示,《Zynga Slingo》月活跃用户数量甚至没有进入Facebook平台前100名,仅位居Zynga旗下游戏第9名,再加上Zynga最近宣布放弃在美国博彩游戏领域的计划,《Zynga Slingo》最终结局可想而知。

不过Murply表示,他们仍将与一系列开发、发行和销售合作伙伴联手将Slingo游戏推向一系列平台。

5)Global Web Index最近发布的信息图表列出了全球最受欢迎的前17款应用,其中谷歌地图排名第一,下载量占比54%;Facebook Mobile App第二,下载量占比44%;Youtube第三(35%),其次分别是Google+ Mobile App(30%),微信(27%),Twitter Mobile App(22%),Skype(22%),Facebook Messenger(22%),Whatsapp(17%),Instagram(11%),Ovi Maps(9%),Other(8%),Foursquare(6%),Shazam(5%),Flickr(5%),Yelp(3%),Vine(2%)。

The-app-World(from Global Web Index)

The-app-World(from Global Web Index)

6)comScore最近发布英国手机游戏市场信息图表指出,英国每月玩手机游戏的用户达2000万,日常手机游戏玩家达600万;其中主力军是25-34岁群体,这一群体在所有英国手机游戏玩家中占比将近24%。

64%玩家在家中卧室玩手机游戏,33%在上下班途中玩手机游戏;男性手机游戏玩家占比51%,女性为49%。

平均每月有680万英国玩家下载免费手机游戏,这些下载量有48%来自Android设备,40%来自iOS设备,其他设备占比12%。

在130万购买付费内容的手机游戏玩家中,55%来自iOS平台,Android平台仅占比28%。

有220万英国手机用户每月都会购买IAP内容,其中iO占比53%,Android占比36%。

40%智能手机游戏玩家能够想起在游戏中看到的内置广告,7%智能手机游戏玩家会点击游戏内置广告。

Mobile_Gaming_UK(from comScore)

Mobile_Gaming_UK(from comScore)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Apple’s iPhone now 7th in China, the world’s biggest smartphone market, with 4.8% share

John Koetsier

Apple is now an also-ran in the most important smartphone market on the planet.

Last quarter, American consumers bought 33 million smartphones, India accounted for 9 million, Japan bought 8.6 million, and the UK purchased 7.4 million. But one country beat them them all, combined — by almost as many smartphones as the U.S. bought.

That is, of course, China, the world’s leading smartphone marketplace by far, where consumers bought 88.1 million smartphones — 33 percent of all worldwide shipments.

Now Apple, whose iPhone ignited the smartphone market in 2007, is just seventh in China with only 4.8 percent market share. That’s behind perennial competitor Samsung, which owns 17.6 percent of the Chinese market. But it’s also behind global no-names such as Yulong (12.2 percent), Xiaomi (5 percent), as well as Lenovo, ZTE, and Huawei.

That’s what 80 percent global marketshare for Android will do, along with no new products in months. Apple’s international sales are down eight percent in Europe, 14 percent in China, and
18 percent in the rest of Asia Pacific. Sequentially, Apple saw a $3.6 billion drop in China sales this last quarter, from $8.2 billion to $4.6 billion.

Apple CEO Tim Cook, however, was philosophical.

“In the arc of time, China is a huge opportunity. I don’t get discouraged over a 90-day cycle,” Cook said.

The problem is that Apple has delayed its cheaper iPhone too long — probably a year too long. The global market for smartphones grew 50 percent last quarter, according to Canalys, while shipments in China more than doubled to grow by 108 percent. All of this makes sense: 75 percent of new phones globally are being added in Asia and Africa.(source:venturebeat

2)EA, PopCap’s Hidden Agenda comes to a close October 22

Brandy Shaul

PopCap owner and game publisher Electronic Arts has quietly revealed that PopCap’s Facebook hidden object game Hidden Agenda (our review) will be retired from the service on October 22.

This move comes after a slow start by Hidden Agenda, which peaked at 1.8 million users in late March, according to our app-tracking service AppData.

Hidden Agenda places players in the role of detective, challenged with solving a murder case with the help of some talking animal friends. Its hidden object scenes come in multiple varieties, from the classic scenes containing items on text-based lists to timed modes and spot the difference scenes.

Interestingly, EA had previously shuttered its own hidden object game, JetSet Secrets, in favor of PopCap’s Hidden Agenda, despite it peaking higher than Hidden Agenda in terms of monthly active users (at over two million players).

Another EA property, Playfish, saw many of its titles shuttered this year as well. After closing The Sims Social, SimCity Social and Pet Society due to declining user numbers, EA has looked
to PopCap for success on the Facebook platform.

According to a statement inside Hidden Agenda, however, the PopCap name still wasn’t enough for guaranteed success.(source:insidesocialgames

3)Breaking: Zynga launches newest Facebook game, Fairy Tale Twist

Brandy Shaul

Zynga has today launched its latest Facebook game, Fairy Tale Twist. The free-to-play game transports players to a universe populated by the world’s most famous fairy tales, and challenges
them to defeat the evil Rumpelstiltskin, who has placed a curse upon the land.

Fairy Tale Twist is Zynga’s newest puzzle game, following in line behind titles like Bubble Safari. Here, players are asked to complete various match-three levels, each with a different goal or layout. As players create matches of four or more like symbols, power-ups are added to the board, triggering the removal of full rows or columns, or otherwise helping players out along the way.

Each set of levels takes place in a different story, starting with Little Red Riding Hood. Like similar match-three games, many levels are move-limited, giving players a limited amount of moves to complete an overall goal, from earning a specific number of points to rescuing animals, as examples.

Fairy Tale Twist offers a literal twist on the match-three gameplay with twisters that may rotate symbols on the board automatically, without input or control by the player. This alters
current strategies and may make levels more challenging to complete within the limited number of moves. At the same time, the automatic twists may also rearrange the board in such a way as to provide for great power-ups for skilled or simply lucky players.(source:insidesocialgames

4)RealNetworks’ Slingo buy spells doom for Zynga Slingo

By Jim Squires

Unbiased opinion: Zynga Slingo is an awesome game. It earned five stars in Gamezebo’s review and ate up countless hours of my own personal free time. But great games don’t always equal great business, and with the recent $15.6m acquisition of the Slingo brand by RealNetworks, we were left wondering what the future of Zynga Slingo might be.
As it turns out, not so good.

“The publishing agreement between Slingo and Zynga is coming to an end in August,” GameHouse Studios Vice President Ken Murphy told Gamezebo. “Our team is already at work on new versions of Slingo for mobile and social platforms… We have begun in-house development on several new mobile/social Slingo games that we look forward to bringing to players.”
We’ve attempted to reach Zynga for comment, but received no reply.

Having said that, their side of the story doesn’t seem hard to speculate. According to AppData the game’s MAU doesn’t even crack the Top 100 on Facebook. What’s more, it’s barely in

Zynga’s own Top 10, ranking in at a lowly #9. Combine that with the company’s push towards mobile, new CEO Don Mattrick’s fresh plans, and their move away from casino games, and it seems as though losing Zynga Slingo may not be that big of a sting to Pincus & Co.

But don’t think for a second that Zynga’s expiring deal will spell doom for other third party Slingo partners. “We plan to continue working with a variety of development, publishing and distribution partners to continue to bring Slingo to fans on a wide range of platforms,” Murphy told us.

We weren’t able to confirm with Funkitron’s Dave Walls if this meant their work with Slingo would continue (he declined to comment), but for fans of their work, it looks like you might not want to rule out another Slingo Supreme or Slingo Quest just yet.(source:gamezebo

5)INFOGRAPHIC: The best mobile apps in the world

Phil Tottman

by Phil Tottman

Which apps do the 969.49m smartphone owners use the most.

If we could eat apps, we’d be very fat, if we could swim in apps we would most likely drown, and if we could build with apps we would probably reach the moon and some – but what is the most popular apps out there?

When you have a universe of stars to choose from, how do you pick one?

Easy – anything that’s useful, fun and free.

The top ten apps as recorded by the Global Web Index is topped off by Instagram at tenth place – 11 per cent of downloads – which still hasn’t been caught up by pic-sharing site rival Vine, who fall way back in 17th place with a mere 2 per cent.

WhatsApp, Facebook Messenger and Skype follow, affirming that other forms of communication such as text and video are proving to be more popular than the traditional vocal capabilities of a phone, with 17 per cent and 22 per cent respectively.

Unsurprisingly Twitter is in the top ten at sixth place, just hash-tagging along behind the five most popular apps in the whole wide (mobile) world.

There are new apps coming out everyday, big apps, small app, gaming apps, social apps, how to take over the world apps. What ever you need – as famously said – there’s an app for that!
(source:mobile-ent

6) The iOS/Android mobile game divide in the UK – study

By Mike Rose

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Research firm ComScore has released a new infographic centred around the mobile game space in the UK, offering some interesting figures in particular regarding the iOS/Android divide.

Of the 20 million people in the UK who play mobile games on a monthly basis, ComScore’s research suggests that the largest age group is 25-34 year olds, who make up approximately 24 percent of all UK mobile players.

There are plenty of other stats regarding where UK consumers play mobile games, and how they use them alongside a second screen, but it’s the iPhone vs Android figures that prove the most intriguing.

According to ComScore, 6.8 million UK players download free mobile games each month, and these are split with 48 percent on Android devices, 40 percent on iOS devices, and the other 12 percent on other devices.

But when it comes to actually purchasing games and making in-app purchases, those percentages swing very much in favor of iOS. ComScore says that of 1.3 million mobile players who buy premium games, 55 percent of purchases are made on iOS, while just 28 percent are on Android.

And with regards to in-app purchases, 2.2 million mobile users in the UK do so on a monthly basis — this breaks down as 53 percent on iOS devices, and 36 percent on Android.(source:gamasutra


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