1）Fiksu最近报告指出今年6月iOS忠实用户获取成本增长了13%(即17美分），增至1.5美元，其中一大原因是Facebook移动应用广告平台服务的需求增长。

美国前200名免费iPhone应用日常下载量则比上个月下降5%，降为560万次，但仍比去年同期增长22%。

index-loyal(from Fiksu)

index-competitive(from Fiksu)

2）美国移动营销服务Chartboost最近发布Android和iOS每安装成本（CPI）的全球分布“热图”显示，iOS今年6月在澳大利亚的CPI为2.49美元，在加拿大（热门试发布市场）为2.23美元，在美国为2.23美元，英国为2美元。

cpi-heatmap-june 2013(from chartboost)

iOS在全球CPI范围介于0.89至2.49美元之间。

至于Android平台，其CPI范围则是0.5至1.2美元。荷兰、瑞典、加拿大、澳大利亚和新加坡均超过2美元。

3）据Lastminute.com最近调查数据显示，90%的英国度假者一天当中有4个小时（一周中有一天以上）在玩移动设备。

48%旅行者会使用自己的移动设备打发时间，31%会即时更新自己的社交媒介状态（游戏邦注：例如在签名中写到自己在金字塔，或者迪士尼乐园之类的地方）。28%英国度假者会拿移动设备自拍，其中女性自拍者比例达30%，男性为25%。

holidaymaker(from dailymail.co.uk)

27%度假者会拒绝入住不提供免费WiFi网络的酒店，40%情愿入住含免费网络的二星或三星酒店，也不愿意进入不含WiFi的五星酒店。

30%受访者更情愿进入含WiFi的餐厅和酒吧，14%在去海外度假时会购买当地手机卡上网。

4）据games.com报道，热门跑酷游戏《Temple Run 2》工作室Imangi Studios日前宣布该游戏移入新游戏形象——著名短跑运动员尤塞恩·博尔特（Usain Bolt）。

temple-run(from games)

这名曾获得6枚奥运会金牌的世界飞人表示，自己是《Temple Run》的粉丝，经常在飞往世界各地的途中玩这款游戏，看到自己的形象被植入游戏中是一件令人兴奋的事情。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Facebook mobile app ad costs grow with demand

by Phil Tottman

Over mobile app downloads dip as cost for loyal users increases.

The Fiksu cost per loyal user index increased by 13 per cent in June this year, from 17 cents to $1.50 – largely caused by the recent demand from apps wanting to take on Facebook’s mobile app advertising platform.

However, Fiksu app store competitive index – which measures daily downloads of the top 200 free US iPhone apps – saw a decrease of five per cent to 5.6 million daily downloads.

Regardless of the month on month lull in downloads, it is still at a 22 per cent increase year on year – displaying an ever-growing competition happening within the confines of the App Store.

Micah Adler, CEO at Fiksu, said: “Now really is the best time to invest in Facebook campaigns while costs remain comparatively low – and before competition starts to heat up.”（source：mobile-ent）

2）Chartboost releases global CPI heat map for iOS and Android installs

by Jon Jordan

Plenty of mobile ecosystem companies are now releasing high-level market data.

And US outfit Chartboost has joined their number.

It’s doing something rather different – and more graphical – than most, however.

Every month, it’s releasing a global ‘heat map’ of the cost per install on iOS and Android on a micro-site.

It also breaks out the average value for iPhone, iPad, iPod touch, and Android.

Heat, heat, baby

In terms of ranges, iOS CPI rates during June ran from $2.49 in Australia and $2.23 in Canada (popular test launch regions), to $2.23 for the US and $2 in the UK.

The total iOS CPI range was from $0.89 to $2.49.

For Android, the CPI range was from $0.50 to $1.20, with the Netherlands, Sweden, Canada, Australia, and Singapore all over $2.00.

In terms of methodology, Chartboost points out that its technology runs in over 16,000 games and it hosts over 8 billion game sessions per month.

“Given the size of our network, we believe the data can provide useful insights for developers looking to understand the mobile landscape,” it states.（source：pocketgamer）

3）90 per cent of Brits waste four hours a day using mobiles on holiday

by Zen Terrelonge

Too busy accessing social media and snapping selfies instead of their location.

Lastminute.com has found that 90 per cent of British holidaymakers spend up to four hours a day – over a day in a one week holiday – using mobile devices.

Forget the excursions and the majestic natural beauty on offer in many locations, 48 per cent of travellers use their gadgets to keep occupied and 31 per cent make real-time social media updates.

You know the type; “Had an amazing time at the pyramids today, I love my baby” and “OMG, the kids loved meeting Mickey Mouse just now, gonna get some burgers for lunch next.”

Self-portraits are also all the rage as 28 per cent of Brits take selfies, spiking to 30 per cent for women and 25 per cent of men.

27 per cent now refuse to stay at a hotel that doesn’t offer free wi-fi, and 40 per cent would rather start in a two or three star hotel with free internet ahead of a five star hotel without it.

The need to be connected is so important that 30 per cent opt for restaurants and bars with wi-fi ahead of those that don’t supply web access, and 14 per cent buy a foreign SIM-card on holiday to use the internet on the go.

Mark Maddock, MD of lastminute.com UK and Ireland, said: “Whether it’s a good distraction or not, the reality is our customers are now always connected – and they want this to continue seamlessly when they are abroad.

“We are finding with our hotel partners it is no longer enough to offer guests free wi-fi, it is also about the quality and speed of the internet connection. We have connected travel with technology since 1998 but would be the first to say to customers – don’t forget to switch off when you are on holiday and open your eyes to where you are in the world.”（source：mobile-
ent）

4）Temple Run 2 adds Usain Bolt as a playable character

by Matt Liebl

Temple Run 2 is a game about running fast. I mean, you’re getting chased by freaking Evil Demon Monkeys. So it only makes sense that as the game’s first branded character be someone who not only loves to run, but is also pretty darn good at it — Usain Bolt.

Imangi Studios announced today that the six-time Olympic Gold Medalist and the world’s fastest man is now a playable character in Temple Run 2.

“I am a big fan of Temple Run. I travel all over the world and travel time gives me lots of opportunity to play Temple Run at airports or on car journeys,” said Usain Bolt. “It’s exciting to see myself represented within a game I already play.”（source：games）