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英国发行商Connect2Media公司成立北美市场销售团队

发布时间:2010-10-20 10:23:57 Tags:,,,,

日前,英国发行商Connect2Media公司宣布成立一个新的市场销售团队,力图在美国市场奋力一搏。

connect2media-logo

connect2media-logo

据悉,Connect2Media今年3月已收购美国一家名为PrizePlay平台的所有者Sennairi公司,目前正准备加强其刚刚与美国AT&T和威瑞森(Verizon)公司建立的合作关系,这也正是新团队成立的主要目的所在。

曾就职于RealNetworks、AT&T和索爱公司的格雷格·格雷厄姆(Greg Graham)将接手该团队的副总裁一职,处理目前项目并开拓跋新业务。

零售和eCRM女将詹妮弗·里昂(Jennifer Lyons)是这一团队的总经理,她将负责该公司在美国发行产品的市场营销活动,以及PrizePlay平台的运营活动。

Connect2Media的这一举动很显然表明,美国市场已排上了该公司议程表的首要位置。

在美国极受追捧的休闲游戏是Connect2Media瞄准的首要目标,其投资者保罗·高尔(Paul Gower)在今年9月曾表示,推动PrizePlay平台的发展,可以为该公司创造强劲的盈利增长。(本文为游戏邦/gamerboom.com编译)

Connect2Media prioritises US carrier activity with new sales and marketing appointments

Delivering on the promises that sprouted from its September funding round, UK publisher Connect2Media has announced it’s created a new sales and marketing team designed to give the publisher a big push in the US.

Connect2Media, which acquired US-based platform holder Sennari in March, is looking to build on its new found connections with carriers AT&T and Verizon, with the new team set to foster these burgeoning relationships.

Real roles

Greg Graham, who previously worked at RealNetworks, AT&T and Sony Ericsson, will take on the role as veep of sales and marketing, servicing existing accounts and developing new business.

Taking on the role of marketing manager for North America is retail and eCRM expert Jennifer Lyons. She will be responsible for marketing activity across the publisher’s line-up in the US, as well as pushing Sennari’s token-based PrizePlay platform.

The US drive comes as Connect2Media moves the country up its priority list.

The prevalence of casual gaming in the region makes it a prime target, with company investor Paul Gower of YFM stating back in September that pushing PrizePlay could deliver strong top and bottomline growth. (source:pocketgamer)


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