游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

中国社交网站人人网将营销效能集中在社交游戏领域

发布时间:2010-05-18 05:50:07 Tags:,,,

中国社交网站人人网将营销效能集中在社交游戏,此举被认为是对最近在中国备受争议的“社交网络是为了结交新朋友还是和现有的朋友一起分享游戏的快乐”话题的回答。

中国社交网络很明确地需要改善他们在社交游戏方面的影响力,毕竟开发者们已经面临着海外迁徙的尴尬困境。

人人网

人人网

除了人人网之外,其他的三家社交网络巨头包括以白领为主要对象的开心001、以青少年为主要对象的QQ空间和51.com都有类似的转型。

The popular Chinese social networking site RenRen, has seemingly shifted its marketing efforts to social gaming. China’s online social networks have gained tremendous popularity over the years, allowing users to connect with existing friends and meet new people alike. RenRen has the most active users out of all the Chinese social networks and will look to continue to engage its university crowd with more mass-appeal games from outside developers as well as in-house efforts.

RenRen’s shifting marketing focus could be a response to the recent debates of whether Chinese social networks are more for meeting new people or for playing games with existing friends. RenRen’s

campaign last year was more focused on real people connecting using RenRen as opposed to this year where its campaign highlights animated animals, vegetables and furniture. Videos of the campaign can be seen here.

RenRen’s interface is similar to Facebook and is popular among students in China. Formerly known as Xianei, its APIs are similar to Facebooks with efforts underway to develop an SDK similar to Facebook as well. Chinese social networks definitely have a need to improve their social gaming efforts, as developers on their platforms are looking to migrate to industries such as the US for better pay offs. RenRen’s API is currently open to 3rd parties with revenue share capped at 56%.

Apart from RenRen, the 3 other top competitors include Kaixin001 for white collar workers, Qzone which attracts young teens and 51.com. RenRen already has a great set of games due to its open platform but continues to focus on in-house gaming efforts. With a stronger focus on social games, we can expect to see more games focused for college kids like RPGs that are already very popular in Asia.


上一篇:

下一篇: