2）据venturebeat报道，King公司日前宣布旗下热门游戏《Candy Crush Saga》进军周边产品授权领域，已同袜子设计公司Happy Socks签署合作协议，制作以该游戏为主题的袜子。
3）据venturebeat报道，Zynga日前再次发布新款Facebook寻物解谜游戏《Hidden Shadows》（游戏邦注：Zynga曾在2012年初发布《Hidden Chronicles》，至今该游戏已推出14种语言版本）。
Kabam曾在上周宣布其最新手机游戏《Fast and Furious 6: The Game》上线一个月下载量已超过1700万次，并称2013年Kabam将再招聘200名员工。
1）Google is developing its own Android game console – Report
By Kris Ligman
Newsbrief: The Wall Street Journal [subscription required] reports that Google is venturing into the microconsole fray itself with its own Android-based video game console.
Wall Street Journal sources suggest the move is motivated not simply by the recent launch of the Ouya and the upcoming GameStick but also on expectations that Apple will be introducing game support with an upcoming version of Apple TV.
Google is also reportedly developing a replacement for the Nexus Q media device, as well as a potential Android-powered watch, according to the WSJ report. The devices are intended to be designed and marketed within Google, and more information is expected about them later this year.（source：gamasutra）
2）King cuts a licensing deal for Candy Crush Saga socks
The Candy Crush Saga mobile game is so popular that it’s following in the footsteps of Angry Birds by expanding into licensed merchandise. King announced today that it has reached a deal with a sock-design company to create Candy Crush Saga-themed socks.
King has a huge hit in Candy Crush Saga, which has reached more than 26 billion gameplays per month, including 600 million gameplays a day on mobile. So King has cut a deal with sock designer Happy Socks to create licensed merchandise based on the popular mobile and web game.
As part of this global deal, Happy Socks and King have codesigned two pairs of socks. One style is based on the chocolate Color Bomb and the other a Striped Candy, the power-up players get by combining four in a row. The socks cost $12, or eight euros.（source：venturebeat）
3）Zynga turns to darker themes with its Hidden Shadows for its core Facebook audience
Zynga has cut staff and given up on a number of its weaker social games. But the social gaming giant is still making bets on the hidden-object genre with the launch today of Hidden Shadows.
Hidden Shadows launched today on Facebook. It targets an older audience of women that plays hidden-object games religiously. In such games, you look at an illustrated scene and try to find objects hidden in the landscape on a timetable. Zynga entered the category with the successful launch of Hidden Chronicles in early 2012. That game is available in 14 languages today, suggesting that Zynga is still making a huge investment in its core social gaming audience on Facebook, even as it expands into mobile games.
The expansion into hidden-object games came when the company was flush with its initial public offering cash and hiring lots of developers. Now Zynga’s in a state of contraction, but the company knows that launching new games is the best way to beat its current doldrums.
Hidden Shadows has what fans have asked for: a darker storyline (supernatural mystery), more beautiful artwork, and putting their skills to use to solve intriguing crimes. In the game, friends become allies who can help you solve murders and close cases faster. In the first scene, you have to look for clues in the murder of a woman judge, who is hanging from a rope in a warehouse scene. It takes place in the corrupt city of Gracetown, where you can summon the spirits of the dead to offer clues. It’s a lot darker than most of Zynga’s content.
The game will be coming soon for tablets.（source：venturebeat）
4）Kabam lays off a ‘small number’ of employees as it moves to mobile game growth
Kabam confirmed that it laid off a small number of employees who worked on older platforms as the company steers into mobile games.
Spokesperson Steve Swasey confirmed that the San Francisco social game publisher laid off a small number of employees that could not be transitioned from the company’s older web and
Facebook platforms to its new emphasis on “triple-A-quality mobile games.” Swasey wouldn’t say how many people were laid off, but he did say that the company has more than 700 employees and has 80 openings as it expands into mobile games such as its hit The Hobbit: Kingdoms of Middle-earth.
Swasey also said that the company is profitable and it expects to have more than $300 million in revenues in 2013, compared to its previous estimate of $270 million. The 2013 revenues are expected to be up 66 percent from 2012. Last week, Kabam said its newest mobile game, Fast and Furious 6: The Game, had been downloaded more than 17 million times a month after its launch date. Swasey said Kabam expects to hire 200 employees by the end of 2013.（source：venturebeat）
5）Mobile games are big business, but Activision isn’t taking the leap just yet
By Kris Graft
You’d think that megapublisher Activision would be investing more in mobile game development. After all, everyone says mobile games are the future.
But even as companies like Supercell, GungHo and DeNA making large-scale cash on mobile games, Activision Publishing CEO Eric Hirshberg says his company is taking a measured approach to the space.
So the question is, with Activision’s resources, and solid proof that a company can bring in very meaningful revenues via mobile, why hasn’t the company tried to really capitalize on the vast mobile game market?
“Currently, we’re primarily using mobile as a way to enhance the experience of our core franchises, not as a new alternate core business for us,” says Hirshberg. “We know what we’re good at. We’re good at making highly immersive, high-production value games that people play for hours and hours.
“Right now, that doesn’t describe the mobile game environment, for the most part. That’s not an indictment of mobile games, it’s simply a description of whether or not it’s the right place for us to focus our primary energies.”
Activision’s primary energies are spent on retail-centric, big-budget games that take years to complete, require tens of millions of marketing and development dollars, and lend themselves to franchise-ability. Activision is in the empire business, and that business happens mainly on game consoles and PC.
The few games that Activision has brought to mobiles have been strong entries, but it’s hard to imagine they move the needle at company that makes hundreds of millions of dollars with franchises like Skylanders and Call of Duty. On mobile, games like Call of Duty: Black Ops Zombies, Skylanders Lost Island and a Pitfall remake did well for Activision, but certainly aren’t the kind of breadwinners like Supercell’s Hay Day or GungHo’s Puzzle & Dragons.
Those mobile game companies in particular make ridiculous amounts of money: Supercell reportedly was making $2.4 million per day off of two games as of April this year. GungHo was reportedly making $3.76 million per day off of just one game as of May. Electronic Arts has been making sure to invest more heavily in mobile, and has seen some success as well, most recently with The Simpsons: Tapped Out.
Hirshberg says “of course” Activision is keeping a close eye on those large-scale success stories. But those success stories are rare. “I’m glad to see companies have success at a larger scale in that environment,” he says. “A couple years ago, that wasn’t happening.
“At the same time, the percentage of companies capable of achieving that scale is very low in that business. And even more so, the percentage of companies that are able to create any kind of franchise effect is even lower — meaning the top hits tend to rotate out every couple of months in that world. Even [developers of] huge hits like Angry Birds are now in different businesses, like franchising.”
For Activision, and other large game companies with roots in retail, the focus for now will remain on long-term franchises that players can attach themselves to for years.
Even though Activision has thrown relatively little investment toward mobile games, Hirshberg admits, “You can’t deny the size of the installed base. There are a lot of these devices out there.”（source：gamasutra）
6）INFOGRAPHIC: 25pc of mobile users spend over six hours on mobile web
by Daniel Gumble
76 per cent will not use a website that isn’t optimised for mobile.
Software solutions for mobile web firm Netbiscuits has revealed that 25 per cent of mobile users will engorge themselves on the mobile web for over six hours per day, although 76 per cent will not use a website if it’s not optimised for mobile.
The company’s findings can be seen in the following infographic, which delves into the habits and behaviours of mobile consumers.
The infographic represents the findings of Netbiscuits’s recent ‘The People’s Web’ report that is based on responses from 5,000 mobile consumers across ten countries (including the UK, US, India and China).
Netbiscuits recently posted another infographic detailing the path to creating a successful mobile strategy for brands. （source：mobile-ent）