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每日观察:关注2013年全球应用市场规模等消息(6.26)

发布时间:2013-06-26 10:32:04 Tags:,,

1)ABI Research最近报告预测,今年全球应用市场规模将达270亿美元,iOS和Android之间仍存在较大收益差距,并且在未来18个月中仍将保持这一趋势。

iOS仍是领军力量,在2013年智能手机和平板电脑应用收益中占比超过三分之二。

目前来看,智能手机应用收益明显超过平板电脑应用,但预计于2017年后者应用收益有望赶超智能手机。

apple-apps(from technobuffalo.com)

apple-apps(from technobuffalo.com)

苹果5.75亿移动用户每年在游戏、音乐、视频、电影、书籍、应用等内容上的投入达到200亿美元,平均每名用户每年消费43美元。

2)据venturebeat报道,Zynga合作发行副总裁Rob Dyer日前透露,他将离职在移动和社交游戏领域寻找新的发展机会。

Rob Dyer(from penny-arcade)

Rob Dyer(from penny-arcade)

Dyer于2011年11月份进入Zynga,主要负责监管小型工作室的游戏发行工作,此前曾担任索尼电脑娱乐美国公司发行商关系高级副总裁。

3)据pocketgamer报道,Zynga北京游戏工作室总经理田行智(Andy Tian)日前宣布将在六月底离职,Zynga已确认这一消息。Zynga股票在这一消息公布后下跌了6.8个百分点。

前EA高管John Yin将接替田行智职位,监管Zynga在中国的运营业务。

田行智(from tech.qq.com)

田行智(from tech.qq.com)

摩根斯坦利分析师Scott Devitt降低了对Zynga股票评级,并指出Zynga可能需要进行更大力度的裁员才能补偿用户流失的情况。

4)据pocketgamer报道,Rovio不久前推出的动画系列片《Angry Birds Toons》自3月份面世以来,已收获4亿以上浏览量,“每月超过1亿浏览量”。

angry-birds-toons(from pcmag.com)

angry-birds-toons(from pcmag.com)

Rovio指出该动画短信在其电视合作伙伴的网络中获得巨大反响,但并未提供具体浏览量及收视率数据。

针对有评论质疑《愤怒的小鸟》品牌寿命,以及Rovio未来将在移动领域所扮演的角色,《Angry Birds Toons》的成功或许就是Rovio最好的回应。

5)据gamasutra报道,Mozilla日前宣布推出意在提升网页3D游戏运行性能的新版火狐浏览器。

firefox(from macrumors.com)

firefox(from macrumors.com)

这个新版浏览器含有新的JavaScript集合,“支持开发者在无需额外插件的情况下,直接创造可运行于网页的高质量应用,例如3D游戏和照片处理器……现在开发者仅需通过低成本解决方案,就可使用JavaScript、Emscripten和WebGL等技术向网页平台推出高性能的游戏及应用。”

6)4399新作《三国小镇》是一款横版闯关类动作游戏,游戏画风清新。该游戏移植于4399经典PC端游戏《三国小镇》,在保留PC版丰富的战斗系统和战斗风格的同时,还融合了移动平台游戏整理时间碎片、流畅触屏操作的特点,是一款比PC端更富有趣味性,充分调动PK快感的移动端游戏。

三国小镇

三国小镇

本文为游戏邦gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Apple will score $18B of the $27B app market in 2013 (report)

John Koetsier

The app market will hit a massive $27 billion in value this year, according to a new report from ABI Research. And the massive revenue gap between iOS and Android is unlikely to change.

“iOS continues to lead the way, and the OS is projected to generate over two-thirds of the revenues for smartphone and tablet apps in 2013,” ABI senior analyst Josh Flood said in a statement. “Although Google’s Android OS recently surpassed Apple in terms of total app numbers, iOS users continue to prove they’re more willing to depart with their cash. The revenue gap between the two leading OSes looks unlikely to close over the next 18 months.”

That revenue gap has existed for a long time in spite of Android’s massive growth in userbase to 900 million.

Late last year, the iOS app store earned four times what Google Play brought in, although Google Play was growing much faster. And while Apple hit 50 billion apps downloaded sooner than Google, Google Play closed the revenue gap in April of this spring, with the app store taking in only 2.4 times more revenue than the Play store.

Interestingly, ABI says that gap is likely to remain.

The likely reason? Tablets.

“Thus far, app revenues generated from smartphones have significantly dwarfed app revenues from tablets,” ABI said. “However, tablet revenues are quickly catching up and it is projected tablet app revenues will overtake smartphones by 2017.”

And as we know from multiple measures, Apple’s mobile lead in tablets is very strong, particularly in wealthier Western nations with plenty of disposable income for mobile apps.

Which means, ABI says, Apple is still likely to grab the majority of app revenue: over 66 percent.

The even better point for Apple, of course, is that while app revenue is significant, media revenue is probably even more. Apple’s 575 million mobile users already spend $20 billion a year on games, music, videos, movies, books, and — yes — apps. That’s $43/year/user and that’s one of the big reasons why Apple goes for the top end of the market, not just the entire market.(source:venturebeat

2)Zynga’s head of partner publishing latest to bail on the company

Jeffrey Grubb

Zynga opened up June by closing multiple studios and cutting hundreds of jobs. As the month comes to a close, the company is now losing the executive that oversaw the publisher’s expansion into third-party publishing.

Zynga vice president of partner publishing Rob Dyer revealed this morning that he is leaving the company to pursue new opportunities in the mobile- and social-gaming sector.

The social developer hired Dyer in November 2011 to oversee its efforts to publish smaller studios’ games. That led to Zynga publishing games like Village Life on Facebook and Eden to Green on mobile.

This isn’t the first departure from Zynga’s publishing side. In March, Zynga director of publishing Nathan Bosia quietly left the company, according to his LinkedIn and verified independently. Bosia served directly under Dyer, and the two composed the company’s partner-publishing team.

We’ve reached out to Zynga to determine the current state of its third-party efforts.

The company is putting a lot of chips on third-party developers buoying its player numbers. It plans to release a lot more games than it can produce alone.

Before Zynga, Dyer worked as senior vice president of publisher relations at Sony Computer Entertainment America. In that role, he oversaw the PlayStation brand’s relationship with North

American game publishers.

This is another major exit for a big name at Zynga. The company suffered a string of these throughout 2012 and early 2013.

Other departures include chief game designer Brian Reynolds, chief creative officer Mike Verdu, chief security officer Nils Puhlmann, chief technical officer of infrastructure Allan

Leinwand, OMGPOP chief revenue officer Wilson Griegel, Words With Friends co-creators David and Paul Bettner, and OMGPOP chief executive Dan Porter.(source: venturebeat

3)Off with its head: Zynga loses Beijing boss Andy Tian

by Matthew Diener

Andy Tian, head of Zynga’s Beijing game studio, has announced he is to step down from his position at the company at the end of June.

First reported by the Wall Street Journal, Zynga later confirmed Tian’s forthcoming departure, claiming he is leaving the social gaming giant to “return to his entrepreneurial roots.”

Nevertheless, news of Tian’s departed wreaked further havoc on Zynga’s stock, which dropped 6.8 percent in response.

Exodus

While Zynga’s operations in China will continue with former EA exec John Yin stepping in to fill Tian’s role, commetators continue to question whether recent turbulent times at the studio are evidence of longterm systemic problems.

Indeed, Tian’s departure follows a massive reduction in Zynga’s staff earlier in June that saw 18 percent of its workforce downsized and led to the closure of OMGPOP.

Following the layoffs, Scott Devitt – an analyst for Morgan Stanley – downgraded Zynga’s stock and suggested that the social games maker might need to trim even more staff to compensate for a declining userbase.(source:pocketgamer

4)Video star: Angry Birds Toons hits 400 million views

by Matthew Diener

Rovio is used to celebrating milestones, and now the studio has another one to tick off – the company’s animation series Angry Birds Toons has amassed over 400 million views since its launch in March 2013.

With the videos deployed across its mobile line up, the Finnish firm estimates that this success equates to “well over 100 million views per month” across the various games in the Angry

Birds franchise.

Short and sweet

Rovio also notes that the animated Angry Birds shorts have been “a big hit” with its network of TV partners around the world, although no exact numbers for views or ratings have been given.

To celebrate the milestone, Rovio has moved to put the first Angry Birds Toons episode – Chuck Time – on video-sharing website YouTube.

The success of Angry Birds Toons comes at a pivotal time for Rovio, with some commentators speculating about the longevity of the Angry Birds franchise and the role Rovio will play in the mobile scene in the year’s ahead.

Indeed, this month has seen the firm publish its first third-party release in the form of Nitrome’s Icebreaker: A Viking Voyage thanks to its new Rovio Stars initiative, with Rovio looking to associate its brand with IP outside of the Angry Birds family.(source:pocketgamer

5)Latest Firefox release optimizes browser for games

Newsbrief: The latest release for Mozilla’s Firefox web browser aims to improve 3D game performance on the web, the company said in an email to Gamasutra.

The latest version of Firefox debuts a new subset of JavaScript that Mozilla said “enables developers to create high-intensity applications, like 3D games and photo processing, directly on the web without having to install additional software or use plugins.”

“Now developers have a low-cost solution to bring high performance games and applications to the Web with technologies like JavaScript, Emscripten and WebGL.”(source:gamasutra


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