游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

Gulfnews报导:社交网站Facebook计划注重发展中东地区

发布时间:2010-10-18 09:54:53 Tags:,,,

最近社交网站,Facebook创办者Mark Zuckerberg的妹妹,即Facebook发展营销总监Randi Zuckerberg在某次采访中指出,Facebook网站大约15%的活跃用户来自于中东地区,因此Facebook计划更加注重在该地区的发展策略。

社交网站Facebook在全球约有5亿活跃用户,其中50%的用户每天都登录管理自己的Facebook档案。而在UAE(阿拉伯联合酋长国),Facebook的活跃用户达200万人。其中包括迪拜Shaikh Mohammad Bin Rashid Al Maktoum殿下,阿拉伯联合酋长国副总统、首相等政府要员也都使用这一社交媒介。

Randi Zuckerberg

Randi Zuckerberg

广告是Facebook网站的主要收入来源。然而,当被问及Facebook公司在中东地区的收益情况时,Zuckerberg并没有给出具体数字。据该公司最新数据显示,全球大约有2亿人通过手机使用Facebook。

对此,Zuckerberg也表示,现在Facebook主要关注向印度尼西亚这类手机使用率100%的国家,更方便Facebook的推广渗透。同时,手机对Facebook的发展至关重要,尤其在印度或非洲。这些地区可能略过电脑直接使用手机设备。

另外,隐私安全最近也受到了越来越多Facebook用户的关注。对此,表示,Zuckerberg表明Facebook网站对信息分享有严格的规定。

她表示,用户对Facebook的信任是这种商业模式生存和发展的基础。一旦破坏了用户对网站的信任,Facebook就难以继续发展。因此无论如何Facebook都不会不经用户允许任意公布个人信息,破环与用户之间的信任关系。

但据某些国家法律规定,如果涉及犯罪活动,Facebook就必须提供法律协助。“除了以上状况,我们绝不会向任何政府透露用户信息。”Zuckerberg说。

Facebook中有70%的用户身处美国境外,因此Facebook公司也必须熟悉这些国家的地方法律。(本文为游戏邦/gamerboom.com编译)

Randi Zuckerberg, director of marketing development of Facebook and sister of Facebook founder Mark Zuckerberg, said that the Middle East accounts for a substantial amount of the website’s userbase.

“About 15 per cent of our active users are from the Middle East,” she said during a presentation.

“There are plans in place for us to focus more heavily on the region,” she said. Zuckerberg was among four speakers who took part in the Gitex Global Leaders Summit.

There are 500 million active Facebook users around the world, with 50 per cent logging on to their Facebook profiles everyday. In the UAE, there are two million active users, Zuckerberg said.

His Highness Shaikh Mohammad Bin Rashid Al Maktoum, Vice-President and Prime Minister of the UAE and Ruler of Dubai, is among the top global leaders using social media today, Zuckerberg said.

Advertising comprises the biggest share of the website’s revenues. However, when asked how much revenue the company was making out of the Middle East region, Zuckerberg did not give a number. According to the company’s most recent statistics, there are 200 million people using Facebook on their mobile phones.

“We’re seeing countries like Indonesia, where 100 per cent of the population is using mobile phones, having Facebook penetration,” she said. “Mobile is going to be increasingly important to us in countries like India and areas like Africa where people will be bypassing computers altogether.”

Privacy concerns were raised by some members of the audience regarding the sharing of users’ data with outside parties such as governments. “We have a strict policy for not sharing information,” she said.

“The only thing that we have as a business is our trust. The second we violate that trust our business goes down, so there would be no way that we would ever violate the trust of our users sharing their data outside their permission because that would be the end of our business.”

By law, Facebook is required in certain countries to share information if there’s an inquiry into criminal activity. “Otherwise, we’re definitely not in any way passing information to any governments,” she said.

Since 70 per cent of Facebook users are based outside the US, Zuckerberg said that the company has tried to be sensitive about local laws in certain countries.(source:Gulfnews)


上一篇:

下一篇: