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OpenCloud调查:50%智能手机用户上月并未下载任何应用

发布时间:2010-10-16 14:54:35 Tags:,

是不是每一个智能手机用户都对应用程序下载那么热衷?事实上来自OpenCloud针对1000名英国智能手机用户发出的问卷调查数据结果显示,事情暂时还不如想象的那么乐观。

OpenCloud的数据显示,只有39%的用户会定期下载一些手机应用程序。而另外一个方面有高达50%的智能手机用户承认他们在过去的一个月并没有任何应用程序下载行为。更有43%的用户表示他们并没有再进行应用程序下载的需求。

app store

app store

当然,针对下载用户来讲,也有高达38%的手机用户表示他们只下载免费应用程序。

该研究还表示,每一个智能手机用户在下载应用的时候都有一个蜜月期,过了这份狂热之后他们对应用程序下载的兴趣度将大大衰退。(本文由游戏邦/gamerboom.com编译)

Are smartphone owners all hot for apps? Judging by some new research commissioned by OpenCloud, that’s not the case.

The company surveyed 1,000 UK consumers, and found that of mobile users who have the ability to download apps, only 39% do so regularly.

What’s more, 50% of smartphone users admitted to downloading NO apps in the last month, and 43% say they are not planning to download any more.

Meanwhile, 38% of smartphone users say they only download free apps.

The research also identified an ‘app download honeymoon’ when people first get their new phone – after which many lose interest in downloading any more.

OpenCloud reckons the findings should persuade operators to stop getting carried away by the apps bandwagon.

“What it does suggest is that operators should concentrate their activities around rich communication services, such as location-based services and improving the quality of voice calls, and look to innovate here,” says CEO Jeff Gordon.(source:mobile-ent)


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