主流的国际手机娱乐公司PlayPhone(www.PlayPhone.com)最近宣布发售了新款手机社交游戏平台PlayPhone Social，并任命经验丰富的业内人士Anders Evju为这项新业务的高级副总裁兼总经理。之后Anders Evju将全权负责PlayPhone手机社交游戏的新平台的一切管理和决策制定工作。
PlayPhone Social的发布是PlayPhone公司在手机娱乐方面的策略转变。新款的手机社交游戏平台注重发展手机游戏社区，集中运用社交元素帮助玩家通过分享游戏体验等加强与朋友之间的联系。PlayPhone Social是一款为手机社交游戏和社交网站开发的多用户跨平台产品。建立在PlayPhone公司扎实的货币化和营销专业经验之上的PlayPhone Social将为手机游戏开发商提供单一平台的营销和货币化资源和机会。
PlayPhone Social支持包括iPhone和Android在内的多种手机平台，其主要功能包括：Facebook或Twitter等社交网站的好友列表整合，玩家可以和好友在网上聊天、发信息，与好友一起挑战游戏等，为了推广这一平台的运用，PlayPhone Social还进行多人游戏，和张贴分数到全球排行榜，同时也还为成功邀请朋友加入的用户赠送虚拟货币奖励。
PlayPhone的首席执行官Ron Czerny表示，“我很高兴PlayPhone Social的成功发布，而Anders的加入更驱动了我们进军全球社交游戏的信心。他在手机游戏和休闲游戏方面的经验对我们运行新社交游戏平台很有借鉴作用。
Evju曾在2000年与人一起成立了手机游戏公司I-Play的美国分部。作为美国分部的高级副总裁兼总经理，他参与了该公司2007年Oberon Media的成功销售。之后Evju被任命为Oberon Media的高级副总裁，负责这家主流游戏平台供应商的全球网络运营。同样，Evju表示自己很高兴加入PlayPhone的开发团队，有自信PlayPhone Social可以在全球的社交游戏环境中取得佳绩。
PlayPhone是为全球个人和社会团体传递手机娱乐的主要公司之一。作为手机媒介公司，它在北美、欧洲、亚洲和拉丁美洲等25个国家都设有分布。2003年，PlayPhone建立了针对消费者的手机媒介发行标准，并继续开发新的无线娱乐传递形式。PlayPhone总部位于加利福尼亚州圣何塞，其主要投资公司有Menlo Ventures, Cardinal Venture Capital, Coral Group和Scale Venture Partners.（本文由游戏邦/gamerboom.com编译）
PlayPhone®, Inc. (www.PlayPhone.com), a leading global mobile entertainment company, announced today the launch of PlayPhone Social, a new mobile social gaming platform, and it has named industry veteran Anders Evju as SVP and General Manager of the new business unit. Evju, a mobile gaming industry pioneer, will be responsible for the overall management and strategic direction of the new platform in PlayPhone’s transition from traditional mobile entertainment offerings into mobile social gaming.
PlayPhone Social is a strategic shift for PlayPhone’s mobile entertainment content offerings. The new mobile social gaming platform is focused on creating mobile gaming communities leveraging the power of the social graph to help users connect with their friends by sharing their experiences and enthusiasm. PlayPhone Social is a multiplayer, cross-platform product for mobile social gaming and networking. Built on PlayPhone’s proven monetization and marketing expertise as a mobile leader, PlayPhone Social provides mobile game developers the established resources and opportunity to market and monetize mobile social games around the globe with a single platform.
PlayPhone Social supports all major platforms including iPhone and Android. Key features include buddy list integration with leading social networks including Facebook and Twitter. Players can recommend, share and challenge friends to game play, as well as chat and message with each other online. To drive mass adoption of the platform, PlayPhone Social allows gamers to import their Social Graph and status, play multi-player games and post scores to global leader-boards. It also enables virtual credit rewards for users who invite friends to join and play.
The innovative gaming platform offers social game developers a clear path to monetize their applications through an easy to implement SDK, allowing the developer to easily integrate micro-transactions and subscription features. PlayPhone Social is also integrated with leading ad networks, allowing for instant ad monetization and supports all payment methods including Premium SMS, all major Credit Cards and PayPal.
“I’m extremely excited about the launch of PlayPhone Social and having Anders joining the team to drive the success of our global social gaming initiatives,” said Ron Czerny, CEO of PlayPhone®. Anders’ background and experience in both mobile and casual gaming is exactly what we need to execute our new social gaming platform into the market flawlessly and successfully.”
Evju co-founded the US division of leading mobile gaming company, I-play in 2000. As SVP and General Manager of the US division, he was an integral part of the company’s success resulting in the sale to Oberon Media in 2007. Evju later acquired the responsibility as SVP of Oberon Media, where he managed the global online operations of the leading gaming platform provider.
“I’m thrilled to join the PlayPhone team and I’m confident that we are going to be successful in making PlayPhone Social the leading destination for social gaming all over the world,” said Anders Evju, SVP and General Manager, PlayPhone® Social.
PlayPhone has experienced rapid growth over the last three years becoming one of the largest mobile content destinations in the world at PlayPhone.com. PlayPhone Social is the new building block in PlayPhone’s business strategy to continue the companies organic growth by developing new technology and creating new business revenue.
PlayPhone (www.PlayPhone.com), is the market leader in delivering mobile entertainment content to individuals and social communities worldwide. As a global mobile media company, it has presence in more than 25 countries throughout North America, Europe, Asia and Latin America. PlayPhone founded the direct-to-consumer mobile media distribution standard in 2003 and continues to establish new means for delivering wireless entertainment. PlayPhone is based in San Jose, Calif. and is funded by top venture firms Menlo Ventures, Cardinal Venture Capital, Coral Group and Scale Venture Partners. （Source：Kansascity）