《Candy Crush Saga》迎来新一轮手机游戏热潮？
要知道最近这款游戏的出现频率有多高。在某一个周六晚上，飞机刚好到达英吉利海峡附近，我看到坐在旁边的小伙子在教自己的妻子如何玩iPhone上的游戏，而她所面对的便是《Candy Crush Saga》。
并不是只有她在玩这款游戏。我还看到前方位置上的一家子，孩子因为在爸爸的Android手机上玩《Candy Crush Saga》而变得非常安静。
当然了，在之前我便了解到《Candy Crush Saga》拥有很大一批追随者，不过具体原因我却并不知晓。
我必须在这里声明，我是一名忠实的《宝石迷阵闪电战》游戏粉丝。对于我来说，《Candy Crush Saga》只是在尝试着完善当前的主流趋势——但是这种尝试却很难说服我。
现在我们可以说出许许多多引起巨大轰动的游戏（《Candy Crush Saga》便一直以来都是这样的），但是真正能够到达Rovio的《愤怒的小鸟》那般高度的游戏却屈指可数。
不过我想说的是，现在的《Candy Crush Saga》正在朝着这一目标逼近。
尽管你会发现许多不能称得上是真正“玩家”的用户也知道像《割绳子》或《水果忍者》等游戏，但是King的《Candy Crush Saga》却大大超出了这一范围。
现在，不管是你的朋友，奶奶，妈妈，兄弟还是财务顾问都在谈论着《Candy Crush Saga》——他们都在玩这款游戏！
似乎King并不想就此收手。在我离开的这段时间，我还发现了非常有效的《Candy Crush Saga》电视广告。
也许在这一特殊领域中《Candy Crush Saga》的吸引力并不是很明显（游戏邦注：就像我们很难想象有关《Candy Crush Saga》的电影），但是电视广告却帮助它朝着这一方向迈出了很大的一步。
从整体上来看这对于手机领域来说是个有趣的发展。如此将会出现更多开发商去尝试并效仿《Candy Crush Saga》的大规模经营方式——现在的连线消除益智游戏也并不罕见。
Opinion: King’s Candy Crush is enjoying its ‘Angry Birds moment’
by Keith Andrew
You know how it is. You set off on your vacation and, it doesn’t matter where you go or for how long for, work somehow manages to catch up with you.
So it was that, on my plane out to Mallorca, along the Spanish island’s rocky coast, in the airport on the way back and on my late plane home, one mobile game kept popping up time and time again – and for once it wasn’t Angry Birds.
Indeed, it only occurred to me just how often I’d encountered King’s Candy Crush Saga during my week off when on Saturday night, somewhere over the English Channel, I watched as the chap sat next to me taught his wife how to play on her iPhone.
He then watched over her intently as, slowly but surely, she got just as addicted to the game as he had been earlier in the flight.
Crushing the opposition
She wasn’t alone, either. Between the cracks of the chairs immediately in front, I could see the family in front watching as their kid was finally silenced by taking on Candy Crush on the father’s Android.
Something’s happening here, I thought.
Of course, I’ve been perfectly aware that Candy Crush Saga has a somewhat healthy following for some time now, even if the exact reasoning behind it’s success eludes me.
I should probably state here that I’ve always been quite an enthusiastic Bejeweled fan. To me, Candy Crush Saga has always seemed like an attempt to improve on what is already a mainstream master – an attempt that’s never quite won me over.
But I’m firmly in the minority, it would appear.
There are now a good hundred or so smartphone games you could describe as being smash hits of a cataclysmic level – of which Candy Crush Saga has long been one – but the number of games able to reach the heights of Rovio’s aforementioned monster in terms of reaching a broad as audience as possible is few, if not non-existent.
Candy Crush Saga, I’d say, is on track to hit those same targets.
While you’ll find plenty of consumers who wouldn’t identify as ‘gamers’ but are aware of mobile titles such as Cut the Rope or Fruit Ninja, King’s Candy Crush Saga appears to have moved above and beyond that particular echelon.
Not only are your friends, your gran, your mother, your brother and your financial advisor all talking about Candy Crush Saga – they’re also playing it.
It appears King has no intention of stopping, either. During my time away I also happened upon the very functional, but likely effective, Candy Crush Saga television ads.
Given I’d been surrounded by said game virtually all week, you might question whether further promotion is even needed. It’s likely, however, that said TV spots aren’t purely about driving sales, but also further building brand awareness.
As Rovio can attest, for studios that wish to truly become mobile superpowers, much of their strength needs to be driven by their presence away from the actual games. Almost half of Rovio’s revenues last year, for instance, came from the studio’s consumer products division.
For games looking to break out from the mobile arena, merchandising and licensing deals are key.
Candy Crush Saga’s appeal is, perhaps, less obvious in this particular arena – it’s hard to imagine a Candy Crush movie, for instance – but the TV ads are undoubtedly a step in this direction.
What this will mean for mobile as a whole, however, is just as interesting. It’s unlikely developers will be all too keen to try and clone Candy Crush wholesale – match-three puzzlers are hardly rare as it is.
But the idea of taking an accepted model and stretching it out so a user’s progress is tracked, contained and monetised more effectively is an approach that’s only likely to grow in popularity amongst developers in the months and years ahead.
Whether any of these games will be capable of filling the plane escorting me on my way to my next holiday with loyal players old and new, however, remains to be seen.(source:pocketgamer)