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在App Store中突显应用/游戏的5大技巧

发布时间:2013-05-31 15:01:58 Tags:,,,,

作者:Gabriel Morgenstern

你没钱帮自己的应用/游戏买到App Store前10的排名?

你没有一个巨大的评论页面能为游戏吸引更多的关注?

你在App Store上的排名非常糟糕,从而导致很少人能够找到你那优秀的新应用/游戏?

对此你该怎么做?

以下我将列出一些能够帮助你在几天内提升应用/游戏在App Store中曝光率的快捷方法:

1.创造一个吸引人的图标

app icon(from mobileapptesting)

app icon(from mobileapptesting)

调高图标颜色的对比度,并设置金色或闪亮的框架。

带有框架的图标更能吸引用户的注意。

你可以在此进行搜索:http://fiverr.com/gigs/search?order=rating&query=app+icon,并且只要花费不到5美元的费用。

2.找到合适的关键词

打开http://www.appcodes.com,并花15美元进行注册(游戏邦注:15美元一个月)以寻找并检查最适合你的应用/游戏的关键词。

免费注册http://www.straply.com 获得一些你从来没想到的、竞争较不激烈的关键词,有些甚至是拼写错误的关键词。

3.翻译关键词

对于我的游戏《Highway Run》,我很想知道为什么在德国的排名总是高于其它国家。因为我只用德语翻译了描述和一些关键词,所以才让游戏在德国市场更加突出吧。在最后一次更新时,我将一些最重要的关键词翻译成其它几个语言,特别包括了亚洲一些国家的语言。

4.确保你的第一张截图足够吸引人

第一张截图往往是用户对于你的应用/游戏的第一印象。通过截图去告诉用户你的游戏是关于什么。你也可以将更多截图集中在一起,或者添加有关核心功能的文本。将其当成一种广告宣传!

5.重视描述和更新的前4行内容

你的描述和更新信息将被压缩到只剩前面几行内容。这便意味着你必须利用这小小的空间去告诉用户为什么你们的游戏如此有趣。同时你也可以使用更新信息去推销游戏。不要包含像“漏洞修改”或其它人们不理解或不在意的技术类内容。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

5 Ninja Tips on ASO (AppStore Optimization)

by Gabriel Morgenstern

So you can’t afford buying your app/game a nice and cozy top10 AppStore rank?

No big review page gives your game the attention you are desperately looking for?

Your AppStore ranks are bad and no one even finds your great new app/game?

What to do?

Here’s a handy, fast, cheap and easy list to increase your app’s/game’s AppStore visibility in just one day of work:

1. Get an awesome icon

Increase the contrast of the icon’s colors and give it a golden or shiny frame.

Somehow icons with frames are more likely to get clicked than icons without.

It costs no more than $5 if you know where to search: http://fiverr.com/gigs/search?order=rating&query=app+icon

2. Find the right keywords

Go to http://www.appcodes.com and sign up for about $15 a month to find & observe the best keywords for your app/game.

Also sign up for the free-as-long-as-beta http://www.straply.com to get keyword ideas with low competition you didn’t even think of – like keywords with typos.

3. Translate your keywords

In my game “Highway Run” (https://itunes.apple.com/app/highway-run/id492097046) I wondered why my rank in Germany was always the best of all countries. I only translated the description and parts of the keywords in German which made me much more visible in Germany. In my last update I translated the most powerful keywords into several languages – especially Asian ones.

4. Make your first screenshot look awesome

The first screenshot is the first thing the user will see when the AppStore spotlight falls on your app/game. Show the user what your game is about. Maybe even put more screenshots into one or put a text on it with your core feature. Use it as advertisement!

5. Focus on the first 4 lines of your description & update

The text of your description and update message will be cut to the first few lines. That means you have to tell the user why your game is awesome in just that space. Use your update messages to sell your game, too. Don’t write things like “bugfixes” or other technical stuff no one understands or cares about.

That’s it for now!

I hope I could help you a little bit with this list. If anything is missing here or if you have any feedback or questions, feel free to contact me!(source:gamasutra)


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