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每日观察:关注盗版率最高的电子游戏类型(5.17)

发布时间:2013-05-17 11:03:26 Tags:,,

1)IDC最新报告显示,Windows Phone已成为世界第三大手机平台,其市场份额同比上年增长3倍,设备销量也双倍增长,超过了黑莓。

2013年第一季度Windows Phone设备销量达700万部,市场份额为3.2%。而黑莓销量仅为630万,比去年下降三分之一,市场份额仅为2.9%(不足去年的一半)。Android仍然领先,占比高达75%,苹果iPhone市场份额则从2012年的23%降至17.3%。

smartphone OS(from IDC)

smartphone OS(from IDC)

苹果在该季度表现略为逊色的部分原因是没有发布任何新硬件或重大消息,导致其市场份额下滑至历年来的最低点,iPhone销量仅为3740万,而Android设备销量却高达1.621亿。

诺基亚设备目前在所有Windows Phone销量中占比79%,该公司至今出售的Windows Phone设备超过2000万;诺基亚在今年第一季度的功能性手机销量为5500万。

2)据insidesocialgames报道,英国工作室King日前宣布将向iOS和Android平台发布《Pet Rescue Saga》,并透露公司旗下游戏在所有平台的日活跃用户(DAU)已超过7000万,远超Zynga的5200万DAU(游戏邦注:King是一家拥有450名员工的非上市公司,而Zynga却是拥有上千人的上市企业)。

pet-rescue-saga(from insidesocialgames)

pet-rescue-saga(from insidesocialgames)

King游戏《Candy Crush Saga》目前拥有1470万DAU,《Pet Rescue Saga》有570万DAU。

3)据gamezebo报道,芬兰开发商Rovio最近与索尼影视娱乐公司合作,预计于2016年7月1日向全球推出《愤怒的小鸟》3D电影。

Rovio首席执行官Mikael Hed对此表示,索尼尽业的态度、决心和专业性,表明他们是可靠的合作伙伴,其团队能够有效帮助Rovio推广和发行这部电影。

angry-birds-movie(from swfandmore.blogspot)

angry-birds-movie(from swfandmore.blogspot)

4)丹麦奥尔堡大学以及哥本哈根商学院最新报告指出,尽管电子游戏行业的盗版现象极为盛行,但问题也许并没有美国娱乐软件协会(ESA)的报告所认为的那样普遍。

报告分析了2010年底至2011年初的三个月中,14个不同游戏平台的173款电子游戏的盗版率,并发现平均有1260万独立节点在BitTorrent上共享了《辐射:新维加斯》、《使命召唤:黑色行动》、《星际争霸3》、《模拟人生3》等游戏的拷贝版。

Video game piracy(from eteknix.com)

Video game piracy(from eteknix.com)

这一盗版率远低于ESA之前所指出的水平,ESA报告曾指出在2009年12月份,有200款游戏产生了978万次“非法”下载量。

而在颇具影响力的P2P共享网站TorrentFreak.com上,2010年在BitTorrent下载量最高的5款PC游戏也在此获得了1840万次下载量。

哥本哈根研究还指出,这10款共享最多的游戏在所有独立的节点中占比42.7%,排名前列的20个国家/地区在所有电子游戏文件共享中占比76.7%,盗版下载量最多的国家分别是罗马尼亚、克罗地亚、希腊、葡萄牙和匈牙利。

报告还发现,RPG是盗版最普遍的游戏类型,占比18.9%,动作冒险游戏位居其次,占比15.9%,第三人称射击游戏占比12.7%,竞速游戏占比9.3%。

5)MobileInsurance.co.uk最近问卷调查显示,有94%英国成人用户自称情愿一周没有性生活,也不愿意七天没有手机在手(游戏邦注:调查样本是2571名年龄介于18-30岁、拥有手机以及伴侣的英国成人手机用户)。65%受访者声称自己不能没有手机,22%自称非常“依赖”手机。

smart-phone-use(from siliconrepublic)

smart-phone-use(from siliconrepublic)

10%称自己可以偶尔不带手机,1%表示自己只是偶尔需要手机,2%表示自己没有手机也可以过得很好。

针对这些受访者可以为手机而连续一周不接触哪一项东西的问题,主要调查结果如下:

1.性生活(94%用户情愿一周没有性生活,也不能没有手机)

2.电视/电视(82%)

3.车子(71%)

4.伴侣(62%)

5.床(55%)

6.钱(47%)

7.正餐(45%)

8.房子(32%)

9.其他人际交往(23%)

10.自己的孩子(9%)

尽管有如此多受访者声称无法离开手机,但仅有12%表示已经给手机上了保险。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Windows Phone jumps to third in global smartphone market share — and could be second faster than you think

John Koetsier

Windows Phone is now the third-leading mobile phone platform, more than tripling its market share year-over-year and more than doubling unit sales while pushing past a slumping BlackBerry.

And Windows Phone could jump into second place quicker than you think.

While they’re not Android or iOS-style numbers, Windows Phone sold 7 million units in the first quarter of 2013 for 3.2 percent market share, according to the latest IDC report. Meanwhile,

BlackBerry sold 6.3 million units, down a third from the previous year, for 2.9 percent market share — less than half of its share just a year ago. Market leader Android took its customary massive 75 percent of the market, and Apple’s iPhone slipped from 23 percent global market share in 2012 to 17.3 percent share.

“Windows Phone claiming the third spot is a first and helps validate the direction taken by Microsoft and key partner Nokia,” the IDC’s Kevin Restivo said in a statement. “Given the relatively low volume generated, the Windows Phone camp will need to show further gains to solidify its status as an alterative to Android or iOS.”

Those further gains are possible over the next year or two as Microsoft’s primary phone parter, Nokia, transitions to an all-smartphone lineup.

Part of Apple’s quarterly weakness was the company’s lack of any new hardware or significant new announcements. That made Apple slip to its lowest global smartphone market share in years, now less than a quarter of Android’s size, with only 37.4 million iPhones sold to Android’s 162.1 million. But systemically, Apple is falling out of the race for smartphone supremacy. And that puts Apple at risk of being in Microsoft’s sights for the number two position in the global smartphone market share battle.

How?

Nokia is going all in on Windows Phone — mostly by necessity — and now accounts for 79 percent of all Windows Phone sales. The Finnish company has sold over 20 million Windows Phones to date, which is not bad, considering the challenges of Android, iOS, and Microsoft’s stutter-stepping from Windows Phone 7 to Windows Phone 8.

But the real opportunity for both Microsoft and Nokia will come as Nokia continues its transition from feature phone sales over to Windows Phone. The company still sold something like 55
million feature phones in the first quarter of 2013, and while those cheap phones are going largely to developing nations, they will transition at some point to Windows Phone.

Those feature phones sales are decreasing, and the transition from cheap feature phone to somewhat more expensive Windows-based smartphones will decrease them still more, but they will be higher-value sales.

And, they might just be high enough, depending on what Apple does in the region of a cheaper iPhone, to catapult Microsoft to number two.(source:venturebeat

2)King to launch Pet Rescue Saga on Mobile this summer; now has more than 70M DAU

Scott Reyburn

The London-based game studio behind Candy Crush Saga today announced that it’s launching Pet Rescue Saga on iOS and Android early this summer, while also revealing that it has more than 70 million daily active users (DAU) across all platforms — mobile, Facebook and web.

Pet Rescue Saga, which first launched on Facebook in October 2012, joins Candy Crush Saga and Bubble Witch Saga as the third mobile title from the U.K. company. Pet Rescue Saga is a match-3 puzzler in the same vein as the mega popular Candy Crush Saga. The title will launch with more than 72 levels, providing cross-platform gameplay across mobile and Facebook, meaning a user’s game state including their leaderboards, scores and progress remain synchronized. Cross-platform play has been a feature that has shown to be very successful for King’s mobile games so far. Pet Rescue Saga for mobile was developed by King’s Malmo studio.

King’s 70 DAU is significant because it topped Zynga’s 52 million DAU, which it announced during its latest earnings call. When comparing the companies, King is a private company with 450 employees, while on the other hand, Zynga is a public company with a much larger workforce.

Chief marketing officer of King Alex Dale told us King reached 70 million DAU by making easy-to-understand games which are designed for their respective platform.

“First, games need to be playable by a mainstream audience, you can’t succeed with a game at scale that requires you to learn moves or takes a great deal of time to progress,” he tells

Inside Mobile Apps. “It has to be quick and easy to understand. Second, the type of games that best suite mobile are casual games, not a first-person shooter.”

For its games on Facebook, King says Candy Crush Saga currently has 14.7 million DAU, Pet Rescue Saga with 5.7 million DAU and Farm Heroes Saga with 49 million DAU.

Tommy Palm one of the leaders behind Candy Crush Saga on mobile and it’s successful implementation of cross-platform gameplay, explains that it gave the same treatment to Pet Rescue Saga on mobile.

“We rewrote the entire code, so that it should feel like it’s made for mobile,” he says. “Everything is responsive and native to the platform on both operating systems.”(source:insidesocialgames

3)Rovio partners with Sony Pictures Entertainment for Angry Birds

By Joe Jasko

We’ve been hearing a lot of rumbling (or squawking) around these parts lately about the hotly anticipated Angry Birds animated movie that Rovio has wanted to make. We already knew that a
number of major studios were vying for the rights to purchase the film, but now we have official confirmation this week that Sony Pictures Entertainment has been the early bird to get the multi-million dollar worm.

After the colossal and unmatched success of the Angry Birds brand and franchise, Rovio has made no secret about how the company wants to expand beyond just the realm of gaming, and into a broader role in the entertainment industry at large. While the upcoming Angry Birds movie will be Rovio’s first plunge into the world of film, seasoned Angry Birds fans will already be
familiar with the developer’s work on the weekly Angry Birds Toons animated shorts, which debuted this past March.

Sony is also no stranger to hit animated features lately either, with Hotel Transylvania and Cloudy with a Chance of Meatballs already under their belt, along with several others. In addressing their excitement about the future project and their new partnership with Rovio, Michael Lynton and Amy Pascal, Chairman and Co-chairman of Sony Pictures Entertainment, respectively, had this to say: “Every studio in town would love to add Angry Birds to their slate. There are few titles out there that bring this kind of excitement, brand awareness and built-in audience to the table.”

On Rovio’s side of the slingshot, Rovio CEO Mikael Hed explained that “Sony impressed us with their great attitude, determination, and professionalism. They convinced us that we have found the right partners and team to help us market and distribute our first motion picture.”

The movie is currently slated for a worldwide release on July 1, 2016. No details have been revealed about the actual plot just yet, but something tells me it will probably have something to do with birds, eggs, and some seriously bruised piggies. And did I mention that the movie will also be in 3D? Although, if I’m being completely honest, I have to say that I’m a little bit frightened about seeing those foul-tempered friends hurtling right at the screen!(source:gamezebo

4)How prevalent is game piracy? A new report offers perspective

By Mike Rose

Although there’s no denying that piracy is hugely prevalent in video games, a new report from Aalborg University and the Copenhagen Business School has found that it is perhaps not as widespread as previously reported by the Entertainment Software Association.

Professors Anders Drachen and Robert Veitch conducted an analysis [PDF] of BitTorrent file sharing over a three-month period between late 2010 and early 2011, analyzing the torrents of 173 video games across 14 different game platforms. The study aimed to provide an unbiased review of video game piracy, as previous studies have typically been conducted or commissioned by parties for or against the practice.

The Copenhagen study found that 12.6 million unique peers on average were sharing torrented copies of games like Fallout: New Vegas, Darksiders, Tron Evolution, Call of Duty: Black Ops, Starcraft 2 and The Sims 3: Late Night.

That’s a lower rate of piracy than reported by the staunchly anti-piracy ESA. The trade group previously said 9.78 million “illegal” downloads of about 200 games occurred in December 2009 alone.

And influential pro-P2P sharing website TorrentFreak.com had reported 18.4 million downloads for the top five most-downloaded BitTorrent PC games of 2010 (“The five most downloaded console games add a further 5.34 million downloads,” the study notes).

According to Copenhagen’s study, the 10 most torrented games made up 42.7 percent of all unique peers, while the top 20 countries accounted for a staggering 76.7 percent of total video game file-sharing. The biggest offenders were Romania, Croatia, Greece, Portugal and Hungary.

Elsewhere, the report found that RPGs were the main type of game to be pirated, with the genre making up 18.9 percent of all torrents surveyed. Action-adventure were next (15.9 percent), followed by third-person shooters (12.7 percent) and racing games (9.3 percent).

“The numbers in our investigation suggest that previously reported magnitudes in game piracy are too high,” said study co-author Drachen in a press release on Wired.

“It also appears that some common myths are wrong, e.g. that it is only shooters that get pirated, as we see a lot of activity for children’s and family games on BitTorrent for the period we investigated.” (source:gamasutra

5)94pc of Brits would rather live without sex than their mobile

by Daniel Gumble

Young UK adults are more intimate with their phones than their partners.

A stonking 94 per cent of young UK adults have admitted that they would rather live without sex for a week than spend seven days away from their mobile phone, according to a new poll from MobileInsurance.co.uk.

The survey polled 2,571 UK adults aged between 18 and 30; all of which were mobile phone owners and in a relationship.

When asked to describe how they value their mobile phones, 65 per cent confessed that they ‘couldn’t live without it’, while 22 per cent said that they were ‘very dependent’ on their handset.

Meanwhile, ten per cent claimed that they could ‘take or leave’ their mobile, while one per cent said that they needed it ‘just occasionally’. Two per cent stated that they could ‘easily live without it’.

The research also aimed to find out about what people would rather live without than their phone for a weeklong period, in order to get an insight into how far Britons would go to keep their mobile phones nearby.

The full findings were as follows:

1.      Sex – 94 per cent (of people said they’d rather live without this than their mobile phone for a week)

2.      TV/Film – 82 per cent

3.      Car – 71 per cent

4.      My partner – 62 per cent

5.      Bed – 55 per cent

6.      Money – 47 per cent

7.      Basic meals – 45 per cent

8.      House – 32 per cent

9.      Any other human contact – 23 per cent

10.  Own children – nine per cent

Despite so many claiming that they couldn’t live without their mobile phone, only 12 per cent claimed to have an insurance policy for their mobile phone.

Jason Brockman, Director of MobileInsurance.co.uk, commented: “I think the key thing to take from this research is that almost 90 per cent of people either said they couldn’t live without their mobile phone or that they were very dependent on it, yet just 12 per cent of the total respondents had an insurance policy in place in case something went wrong.

“That seems very bizarre to me. Why not protect something if you couldn’t live without it? It was intriguing to see that some people would even be willing to go without any other human contact for seven days instead of their phone and, as for the nine per cent that would go without seeing their own children for a week instead of their phone, perhaps they need to get their priorities straight!”(source:mobile-ent


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