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开发者游戏被比较时应摆正心态的6种方法

发布时间:2013-05-13 10:46:13 Tags:,,,,

作者:Miko Charbonneau

有时候,你便是自己最糟糕的敌人。你总是很容易陷入一款还带着不成熟理念的游戏中,但是当它向笨拙的原型阶段发展时,你的这种温情便会慢慢淡却。这将导致你内心变得恐慌,或纠结着是否应该选择退出。我们可能会因为放弃之前构建好的游戏而彻底毁灭了自己。

造成这种开发中的绝望的一大原因便是面对着自己的游戏和同类型其它游戏的相似处时。这种比较是不可避免的,并且也不一定是坏事。通过赋予你的游戏“这是X与Y间的碰撞”这样的描述,人们便能更好地理解你所创造的内容。

但是还存在两种情境会让你产生犹豫。第一种情境便是在你创造自己的游戏时,突然有人公开了(游戏邦注:更糟糕的是发行)一款与你们非常相似的游戏。你可能会如此去幻想各种可能的结果而最终将自己逼疯。例如你会想,那款游戏可能拥有更多资金,拥有更大的开发团队或者更多宣传。即使它没有这些优势,你也会担心人们将如何比较这两款游戏。

comparison(from litemind)

comparison(from litemind)

所以你该如何处理这种比较?以下是我在自己新理念开始变得多余的情况下所采取的方法。

你仍然热爱着自己的游戏。

如果你和自己的游戏单独漂浮在一个感官被剥夺的房间中,你的记忆中已不存在有关其它游戏的内容,那么你是否还会爱着自己的游戏?如果会的话,你就应该变得更加放松。如果你对自己的创造有信心,那么不管别人怎么去评价它,你也应该对此感到骄傲。

拥有支持者。

找到一些愿意给予游戏正面反馈的人。有可能是读者或者你的家人。但这却不意味着他们永远都不会批评你,你需要的是在你想要放弃的时候能够唤醒自己的人。如果你知道不管自己做得怎样总有一个人会期待着最终作品,你便会更有动力地走下去。

比较是一种称赞。

因为你的理念很棒,所以才会有人尾随着你们做出相同的尝试。他们这么做其实也是在暗示着,你们的游戏与他们所喜欢的游戏非常相像。往好处想便是,这意味着人们对这个领域非常感兴趣!

玩家的消耗速度总是快于我们的创造速度。

通常情况下,开发团队花费了几个月,甚至是数年时间所创造出来的内容在大多数玩家面前只需要几个小时,或者几天时间便能玩完。这将给你巨大的安慰,因为那些喜欢特定类型或游戏玩法的玩家将在玩完喜欢的内容后去寻找全新的体验,你的作品便会因为与他们所喜欢的游戏相似而被选中。

将其当作一种市场营销挑战。

为什么你的游戏与其它游戏不同?请大声地说出答案!如果你在访问或视频宣传时花了15分钟时间进行思索,别人便会觉得你未拥有赋有说服力的回答。所以你必须做好充足的准备去思考人们可能问你的问题。想出一种较简单,且不会让人们觉得是自卫或不敬的回答,从而给玩家或其它开发者留下好印象。

为什么你如此在乎?

很多时候,我们总是很在乎别人对自己想法的看法。担心用户的想法,游戏的市场营销或者人们可能产生的抱怨等等都是很正常的事。但是如果你将这些担心与完成游戏的利益相比较,你便会发现它们根本就微不足道。你总是会带着一定的理由去创造游戏,不管是传达一个很棒的理念,创造你一直想玩的游戏类型还是学习新技巧。

所以不要因为害怕发生某事而放弃自己最初的选择。

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Coping with Comparison

by Miko Charbonneau

Sometimes, you are your own worst enemy. It’s easy to love your game when it’s still a fresh-faced newborn idea, but as it evolves into an awkward adolescent prototype, the tender feelings may slip away. And that can lead to panic, or wondering if you should just quit. We can destroy ourselves by giving up before our game is even fully formed.

One inevitable contribution to mid-development despair is being faced with the similarities between your game and others in the same genre. Such comparisons are inevitable, and not necessarily a bad thing. Being able to pitch your game as “It’s X meets Y” gives people an instant reference point for understanding what you’re trying to accomplish.

But there are two scenarios which can make you hesitate. The first is when a very similar game is announced (or worse, released) while you are creating yours. You can easily drive yourself crazy trying to imagine all the possible outcomes. The other game might have more funding, a bigger development team, or more press. Even if it doesn’t, you can’t help but worry about how people will compare the two.

Or maybe the problem is your friends. People like to connect their thoughts, and they often respond with references to other things during conversation. They probably don’t mean to throw you off your pitch, but it can be frustrating hearing how awesome this other game is, when in your mind yours will be much different.

So how do you cope with being compared? Here are some things I keep in mind when my shiny new idea starts to feel redundant.

You still love your game.

If you and your game were floating alone in sensory deprivation room, with your memory wiped of all knowledge of other games, would you still love it? If yes, then you should relax a little. If you feel good about your creation, no matter what other people say or think of it, you’ll stay proud and confident.

Have a champion.

Find someone that will support you with positive feedback. Sometimes this person is an alpha reader or a loved one. That doesn’t mean they never criticize you, but you need someone that will fight you when you’re thinking of giving up. It’s easier to keep going if you know at least one person is looking forward to playing it!

Comparison is a compliment.

Your idea was so good that other people are riding the same wavelengths. They are even suggesting your game is similar to some of their favorite games. Look on the bright side, because that means people are interested in this space!

Players consume faster than we create.

In general, what takes months or years for the development team only takes a few hours or days for most players. That should give you a huge amount of comfort, because players that like a certain style or gameplay will be looking for something new to enjoy when they finish their other favorites, and they might choose yours because of the similarities.

Think of it as a marketing challenge.

Why is your game so different than these others? Respond out loud (preferably while alone, the first few times). If you fumble your words for fifteen minutes, that might be a wake up call that you wouldn’t have an eloquent response in an interview or pitch video. This is an opportunity to be prepared for the questions people might ask you. Having a simple response that doesn’t come across as defensive or derogatory is always impressive to players and other developers.

Why do you care?

In many cases, what it boils down to is being more concerned with what others think over what you think. It’s normal to worry about your audience, how the game will be marketed, or what people might complain about. But if you compare these worries to the benefits of getting your game done, you’ll find they just don’t measure up. You started this game for a reason, whether it be to express a passionate idea, make something that you always wanted to play, or learn new skills.

Don’t let the fear of what may happen get in the way of finishing what you started.(source:gamasutra)


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