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每日观察:关注智能手机及平板电脑市场规模(5.10)

发布时间:2013-05-10 10:29:47 Tags:,,,

1)Canalys最近数据显示,2013年全球智能手机、平板电脑和笔记本电脑出货量将3.087亿台,其中智能手机为2.163亿台,笔记本电脑为5050万台,平板电脑为4190万台。

Android在智能手机出货量中占比75.6%;韩国三星的智能手机、平板电脑、笔记本电脑出货量达8220万台,同比上年增长64.3%。苹果iPhone出货量增幅仅为6.7%,而整个智能手机市场增幅却是37.4%,苹果是唯一仅实现个位数增幅的智能手机品牌。

苹果在平板电脑市场中占比46.4%,出货量达1940万台(去年第一季度时市场份额为58%),仅比上年增长60%左右,而整个平板电脑市场则同比上年增长106%以上。

apple-ipad-iphone4(from digitaltrends)

apple-ipad-iphone4(from digitaltrends)

2)Pyramid Research最近报告指出,美国和西欧市场已不再是智能手机销售增长的主要动力,移动开发者应将目光转向非洲、中东和东欧等市场。

该报告指出2012至2017年间,全球智能手机销量将双倍增长,到2017年将达到15亿部。新兴市场将占比58%,而美国和西欧市场则将退居次席。

增长率最高的是非洲和中东地区,这两者的复合年增长率将达26.3%,超过了中区和东欧的24%;在同一时期,亚太地区的复合年增长率将达21.5%。

3)价格比拼服务uSwitch最近调查发现,采用免费模式的应用已经成为主流,英国智能手机用户每下载的10款应用中,仅有一者是付费应用。

英国人的手机平均安装29款应用,平均每名智能手机用户在应用上的开销仅为8.94英磅,仅有14%受访者的应用开销超过20英磅。

app graveyard(from Uswitch)

app graveyard(from Uswitch)

仅有41%用户会经常使用自己下载的应用,61%受访者仅用过不足一半的下载应用。

在英国所有地区中,伦敦用户在应用上的投入及下载量最为领先,而西南部用户投入和下载量最为落后。

app graveyard 2(from Uswitch)

app graveyard 2(from Uswitch)

uSwitch指出,许多用户是因为好奇而下载应用,不少用户的智能手机充斥着大量下载之后从未使用过的应用。

4)据pocketgamer报道,韩国手机游戏发行商Com2uS日前公布2013年第一季度财报显示,该时期公司收益为249亿韩元(将近2240万美元),同比上年增长121%,比2012年第四季度增长17%。

净收益为86亿韩元(770万美元),同比上年增长120%。

quarterly-sales-q1fy13(from com2us)

quarterly-sales-q1fy13(from com2us)

在韩国市场销售额为183亿韩元(1650万美元),同比上年增长274%;国际市场销售额同比上季度下降18%。

5)据pocketgamer报道,日本手机社交游戏公司DeNA日前公布2012财年(截止2013年3月31日)报告显示,DeNA在该财年总收益为2030亿日元(将近20亿美元),同比上年增长38%。营业利润为768亿日元(7.75亿美元),同比增长28%。

2012-earnings-report(from dena)

2012-earnings-report(from dena)

第四季度销售额为523亿日元(5.28亿美元),同比增长22%;营业利润为182亿日元(1.84亿美元)。

q4-2012-earnings-report(from dena)

q4-2012-earnings-report(from dena)

6)据venturebeat报道,华纳兄弟游戏部门最近聘请David Haada接替Greg Ballard(已接手华纳兄弟互动娱乐旧金山新工作室的运营工作)担任数字发行主管,Haada拥有25年的在线、娱乐及游戏经验,此前曾任动视暴雪《吉他英雄》项目的首席运营官,并曾是Vivendi Games旗下的Sierra Online首席运营官。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Smartphones up 37%, tablets up 106%, and Samsung growing smartphone shipments 10x faster than Apple

John Koetsier

Global shipments of smartphones, tablets, and laptops hit 308.7 million in the first quarter of 2013, with 216.3 million smartphones, 50.5 million laptops, and 41.9 million tablets shipped, according to the latest numbers from Canalys.

Once again, Android accounted for 75.6 percent of all smartphone shipments, and once again, Samsung is killing it.

The Korean smartphone king grew smartphone shipments by 64.3 percent year-over-year while shipping 82.2 million tablets, smartphones, and notebooks combined. Meanwhile, mobile rival Apple grew its iPhone shipments by a shockingly low 6.7 percent, hitting single digit growth in a market which has overall growth of 37.4 percent.

Let me say that again: Apple is at single digit growth in a market growing at almost 40 percent.

If there’s any doubt why Apple’s stock in moldering in the mid-400′s after hitting highs last year of over $700, that’s why. And with Tim Cook basically telling Wall Street that Apple won’t ship any significant new products until this fall, or even 2014, the situation is not likely to change.

‘Despite its slowing growth, Apple still shipped over 37 million iPhones,’ Canalys analyst Pete Cunningham said in a statement. ‘But HTC and Samsung have raised the bar with their latest handsets and Apple needs to respond with its next iPhone. The iPhone user interface is now six years old and badly in need of a refresh.”

Tablets are one area of slight comfort for Cupertino.

Apple retains 46.4 percent of the tablet market, Canalys says, shipping 19.4 million tablets. That’s down from 58 percent market share in the first quarter of 2012, and once again, in a market growing at over 106 percent year-over year, Apple grew less than others — about 60 percent growth year-over-year.

‘Spearheaded by Google and Amazon, the commoditization of the tablet market has happened far quicker than that of the wider PC market,’ Canalys analyst Tim Coulling said.

The upshot?

Without significant new Apple products, major new product categories, and a much more intense Apple effort to produce a wider range of phones and tablets that the market is looking for right now, Apple share will continue to drop.

And one other interesting tidbit in the Canalys data:

Calculating operating system share over all “smart devices,” lumping in smartphones, tablets, and laptops does provide interesting insights. With that view of the industry, Microsoft ends up with an 18.1 percent OS market share — a very different proposition than high-90-percent share in the laptop/desktop world.(source:venturebeat

2)Mobile’s new direction: Smartphone sales to double by 2017, but Africa and the Middle East will drive growth

by Keith Andrew

Mobile developers may soon have to focus their attention on courting a new type of consumer, with future smartphone growth now dependent on sales in regions like Africa, the Middle East and Eastern Europe.

That’s according to Pyramid Research, which claims the US and Western Europe will no longer be the driving forces behind smartphone sales.

Instead, mobile manufacturers and developers alike may have to alter their strategies in order to appeal to developing markets.

New direction

In the firm’s latest report – Research in Focus: Smartphones – global smartphone sales will more than double between 2012 and 2017, hitting close to 1.5 billion units in 2017.

Emerging markets, however, will generate more than half – 58 percent – of these sales, with the US and Western Europe taking a back seat.

The highest growth, the firm reports, will occur in Africa and the Middle East, which will boast a compound annual growth rate (CAGR) of 26.3 percent, just ahead of Central and Eastern Europe on 24 percent.

“While smartphone unit sell-through will grow dramatically in emerging markets during the forecast period, growth in the more developed regions will be far lower,” says Pyramid Research associate analyst, Guillermo Hurtado.

“Asia-Pacific, the largest region in terms of smartphone unit sell-through, will grow at a CAGR of 21.5 percent over the forecast period, contributing much of the growth in the global
smartphone market.”(source:pocketgamer

3)UK smartphone users pay for just one in ten apps

by Zen Terrelonge

With freemium apps – free to download, featuring in-app purchases and/or ads – becoming the norm, price comparison service uSwitch finds that British smartphone users will only pay for one in ten app downloads.

Brits have around 29 apps on their device, and the low paid-for adoption rate shows the competition is fierce, with users easily able to opt for rival services that don’t cost them anything. The data says the average smartphone user spends just £8.94 on apps, while just 14 per cent have spent more than £20.

Seemingly users would end up out of pocket if they did pay for apps, as just 41 per cent use their collection regularly, with 61 per cent using less than half of the apps they download.

Londoners spend the most on apps and download more than anywhere else in the UK, while those in the South West spend the least.

Ernest Doku, telecoms expert at uSwitch.com, says: “Our smartphones are fast becoming app graveyards, littered with unused downloads. While some are downloaded out of curiosity, people
often get ‘free’ apps only to find they are riddled with pop-up ads or that they must then pay to unlock more than the basic functions.

“While many apps cost less than £1 to download, these purchases can really mount up so be careful about what you buy. Apple is currently offering compensation to US parents whose kids have made such purchases without their permission, some racking up mammoth bills. It’s easily done and something I would urge British parents to avoid as it can be a costly lesson to learn.”

Speaking of unauthorised purchases, Windows Phone finds that children have added an extra £30 million to parents’ smartphone and tablet bills without permission.(source:mobile-ent

4)Com2uS posts a record quarter with FY13 Q1 sales up 121% to $22.4 million

by Jon Jordan

Korean mobile game publisher Com2uS (KOSDAQ: 078340) has announced its financial results for the 3 months ending 31 March 2013.

Q1 revenue was 24.9 billion KRW (approximately $22.4 million), up 121 percent year-on-year.

This is a record quarter for Com2uS, and an increase of 17 percent compared to Q4, FY12, the previous quarter.

Net income was 8.6 billion KRW ($7.7 million), up 120 percent year-on-year.

Love to talk

Thanks to Korean mobile messaging platform KakaoTalk, Com2uS has been performing very strongly domestically.

This continued in Q1 with games such as strategy RPG Heroes War and the company’s baseball and social gaming titles doing well.

Korean sales were up 274 percent year-on-year to 18.3 billion KRW ($16.5 million).

International sales actually dropped 18 percent quarter-on-quarter, however, as Com2uS focused on releasing games for KakaoTalk.

It plans to release 16 games during Q2. (source:pocketgamer

5)DeNA sees FY12 sales up 38% to $2 billion as profit hits $775 million

by Jon Jordan

Japanese mobile social gaming company DeNA (TYO:2432), has announced its figures for its 2012 financial year, the 12 months ending 31 March 2013.

Total revenue was ¥203 billion (approximately $2 billion), up 38 percent year-on-year.

Operating profit was ¥76.8 billion ($775 million), up 28 percent.

“DeNA’s full-year revenues and operating profits increased for the ninth consecutive year, representing growth every year since the company went public,” said CEO and president Isao Moriyasu.

“We will continue to pursue aggressive growth worldwide for our mobile internet business, especially in the mobile social games sector.”

Growing west

During Q4, sales were ¥52.3 billion yen ($528 million), up 22 percent.

Operating profit during the three months was ¥18.2 billion ($184 million).(source:pocketgamer

6)Warner Bros. gets a new digital games chief

Dean Takahashi

The game division of Warner Bros. has hired David Haddad as its new digital publishing chief.

Haddad replaces Greg Ballard, who is moving to run Warner Bros. Interactive Entertainment’s new game studio in San Francisco.

“I’m thrilled to join Warner Bros. Interactive Entertainment with its strong base of games and rich, diverse brands,” said Haddad. “To make the most of this great opportunity, my focus will be on expanding the company’s impact in the fast growing digital games space.”

He has 25 years of experience in online, entertainment, and games. He previously was chief operating officer of Activision Blizzard’s Guitar Hero business, which generated $2 billion in revenue. He was also COO for Sierra Online at Vivendi Games.

Haddad will report to Martin Tremblay, the president of WBIE. Haddad will oversee the global publishing business of the WBIE’s digital games business, which includes categories such as light persistent world, massively multiplayer online, multiplayer online battle arena, free-to-play PC and other digitally distributed games. He will also evaluate opportunities in digital games and manage virtual merchandise sales and in-game ads and product placement deals.

“We are making innovative strides in the digital games business, and we feel we have found a great leader in David who can build upon our foundation,” said Tremblay. “David has excellent experience and knowledge of the digital business world and will lead our broader efforts as we forge new opportunities in the industry.”(source:venturebeat


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