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每日观察:关注美国用户在移动设备投入时间(4.7)

发布时间:2013-04-07 11:20:00 Tags:,,,

1)Flurry最新报告显示,一般美国移动用户平均每天在Android/iOS智能手机和平板电脑上投入时间为2小时38分钟。

相比移动网站,美国用户更喜欢使用应用程序,这些用户每天在应用中投入时间约为2小时7分钟,在移动网站中所投入时间仅为31分钟左右。

American Mobile Usage(from Flurry)

American Mobile Usage(from Flurry)

游戏是最受欢迎的应用类型,在用户投入时间中占比约32%,Facebook占比18%;其次是娱乐和实用工具,这两者在用户投入时间中分别占比8%。

Safari是使用率最高的浏览器,占比12%;其次是Android本地浏览器,占比4%;Opera Mini占比2%。

在2012年第四季度,用户平均每天开启7.9款应用,2011年同期的这一数据为7.5。

American Mobile Usage 3(from Flurry)

American Mobile Usage (from Flurry)

American Mobile Usage 2(from Flurry)

American Mobile Usage (from Flurry)

2)据Guardian报道,芬兰开发商Rovio日前发布的2012财报数据显示,公司收益同比上年增长101%,达到1.522亿欧元,税后净利润为5550万欧元,同比上年增长57%。

Rovio在2012年发布了4款新游戏:《愤怒的小鸟太空版》、《Bad Piggies》、《愤怒的小鸟:星球大战》以及《Amazing Alex》。

周边产品在2012年公司收益中占比45%(2011年占比30%),该部门收益比2011年增长三倍以上,达到6850万欧元(2011年为2260万欧元)。

2012年公司月活跃用户达2.63亿,公司人员规模也已从2012年初的224人增长至518人;截止2013年3月,《愤怒的小鸟》在所有平台下载量超过17亿次。

Rovio(from mactrast.com)

Rovio(from mactrast.com)

游戏行业博客gamesbrief分析认为,照此计算该公司2012年每月收益约1260万欧元,而其月活跃用户为2.63亿,那么其每用户每月平均收益则仅为5欧分左右,如果扣除周边产品收益,这一数据就降至2.7欧分。

gamesbrief认为Rovio已经成为全球最具知名度的游戏品牌之一,但年收益却仅为1.522亿欧元,这家公司的情况颇令人担忧。

3)据gamesbrief报道,迪士尼最近宣布关闭Lucasfilm旗下游戏工作室LucasArts(迪士尼去年刚从George Lucas手中购得Lucasfilm,获得了《星球大战》等品牌所有权)。

lucasArts(from hardwarezone)

lucasArts(from hardwarezone)

观察者认为,从迪士尼收购Lucasfilm开始,LucasArts就不可避免被关闭的结局。迪士尼从2010年开始转战社交/移动/平板/浏览器平台时,先后关闭了Black Rock和Junction Point等主机游戏工作室,另外迪士尼尤其擅长开发利用IP,其收购Marvel之时并非意在获得一家IP创意公司,而是获得一系列可开发利用的IP。

Lucasfilm的情况也不例外,该公司拥有丰富的IP内容,但迪士尼已不再关注主机及PC游戏市场,也就没有必要保留Lucasfilm的游戏工作室,很可能会将重心转向《星球大战》授权产品。

4)据Serkantoto报道,东京智能手机游戏开发商Pokelabo(去年已被GREE收购)最近向日本市场发布新款社交RPG游戏《Sword Of Phantasia》。

Sword Of PhantasiaPR(from serkantoto)

Sword Of PhantasiaPR(from serkantoto)

该游戏目标用户是硬核玩家,含有实时战斗机制,技能和职业系统,自定义虚拟角色,公会以及卡牌收集元素。但得注意的是Pokelabo与嘻哈组合ONE ☆ DRAFT联手展开的营销合作,由后者为这款游戏创作主题音乐,凡是购买CD的用户都可以找到封皮内的一个系列码,用于解琐游戏中的限量版虚拟道具。

据Social Game Info报道,这款游戏仅历时142分钟就跃升日本App Store免费游戏下载量榜单第一,发布首天就收获10万用户。

5)据insidesocialgames报道,Zynga日前向美国证券交易委员会提交的8-K文件显示,公司将在2013年根据高管的绩效,为其提供更多奖金。

Zynga在2012年流失了大量高管,该公司这一最新酬金方案很可能意在留住高管,防止大量人才外流。

值得注意的是,多数高管的基本薪资都几乎双倍增长,例如Zynga游戏总裁Steven Chiang在2012年基本薪资为30万美元,季度奖金为10万美元,其最新基本薪资已调整为50万美元,他在今年很可能获得140万美元的绩效奖金。

salary(from insidesocialgames)

salary(from insidesocialgames)

而Zynga创始人及首席执行官Mark Pincus则效仿Facebook创始人Mark Zuckerberg和谷歌创始人Larry Page的做法,将自己的年薪降为1美元,并且不参与公司最新推出的2013年高管薪金计划。

6)comScore最新发布的2013年2月报告显示,在2012年11月至2013年2月,苹果在美国移动设备制造商中所占市场份额为38.9%,增长3.9%;三星排名第二,占比21.3%(增长1%),HTC市场份额降至9.3%(下滑1.7个百分点),摩托罗拉则与LG所占份额均有所下滑,分别降至8.4%和6.8%。

february-2013-top-smartphone-oems(from comscore)

february-2013-top-smartphone-oems(from comscore)

该时期美国智能手机用户达1.337亿,智能手机普及率达57%(增长8%)。

february-2013-top-smartphone-platforms(from comscore)

february-2013-top-smartphone-platforms(from comscore)

从智能手机平台来看,Android占比50%(下降2%),苹果达到38.9%(增长3.9%),黑莓仅占5.4%(下降1.9%),微软增至3.2%,Symbian仍仅占0.5%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Flurry: The average American uses their mobile for 2.5 hours a day

by Zen Terrelonge

80 per cent of time is spent on apps.

App analytics company Flurry reports that the average American mobile owner spends around two hours and 38 minutes a day using their Android/iOS smartphones and tablets.

A recent report study showed that 85 per cent of consumers prefer mobile apps over mobile websites, and the Flurry data is no different. Indeed, the firm finds that 80 per cent (two hours
and seven minutes) of the time is spent inside apps, with the mobile web occupying the remaining 20 per cent (31 minutes).

Games are the most popular form of apps with 32 per cent, while Facebook bagged 18 per cent, followed by entertainment and utility each securing eight per cent, respectively.

Meanwhile, Safari is the most used browser with 12 per cent, followed by Android’s native version on four per cent and Opera Mini on two per cent. That said, Flurry added that a lot of prospective web traffic is accessed from within Facebook.

Flurry has released the data as the company celebrates its fifth anniversary since launching, and claims its services have been added to over 300,000 apps, while usage is measured on more
than one billion actives each month.

Other stats show an average of 7.9 apps were launched each day in Q4 2012, up from 7.5 the previous year.(source:mobile-ent

2)1.7 billion downloads and you only make 152 million euros in revenue?

By Nicholas Lovell

•EUR152.2 million in revenue•EUR55.5m in net profit•45% of revenue from consumer products such as plush toys (EUR68.5m)•1.7 billion downloads of Angry Birds games on all platforms•Headcount of 518 people•263m MAUs in December 2012

Analysis•The  margin of 37% is impressive, but way down from its high of nearly 90% in the early days of Angry Birds’ success. It is also a surprisingly low total revenue for the game that everyone in the traditional media world seems to want to emulate.

•The average revenue per user is surprisingly low. On a monthly basis (assuming revenue is spread evenly through the year, which it probably isn’t), Rovio is making EUR12.6m. It has 263 million active users, giving it an average revenue per user (on a monthly basis) of 5 Euro cents. If you strip out the merchandising revenue, that figure drops to 2.7 cents.

•The company is growing very fast (headcount more than doubling in 2012). That’s new investment, but they are currently milking an existing franchise over and over.

Rovio has one of the most recognisable gaming brands in the world, yet is only generating EUR 152 million in revenue. Meanwhile, dinosaur Activision has launched and built Skylanders into a billion dollar franchise in just 15 months.

I continue to think that Rovio is a very dangerous example for the rest of the industry to aspire to.(source:gamesbrief

3)Why Disney was always going to kill LucasArts

By Nicholas Lovell

Last year, Disney bought Lucasfilm from George Lucas, bringing the Star Wars franchise under the Disney umbrella. Yesterday, they killed LucasArts, the inhouse development studio responsible for seminal games such as X-Wing, The Secret of Monkey Island and Full Throttle.

LucasArts’  death was inevitable from the moment Disney bought it. Disney turned its back on console in 2010, closing Black Rock and Junction Point and moving firmly into social/mobile/tablet/browser. More importantly, Disney is a business that is incredibly skilled at exploiting IP. Its acquisition of Marvel was not about acquiring an IP creative powerhouse. It was about acquiring a rich seam of IP to mine. As I wrote in 2009, when Disney bought Marvel:

“Disney is paying for the recurring revenues coming from a proven back catalogue… Marvel is not a content creation machine: it’s a mine. A mine of gold and platinum sure, but a mine nevertheless.”

The same is true for Lucasfilm. It is a marvellous mine with many stories that can still be told expensively and profitably. But as Disney turns its back on console and PC games, it made little sense for it to keep these development skills in-house. Instead, it will focus on licensing the Star Wars universe out to other organisations who, I hope will do amazing things with it.

It is a terrible thing to be made redundant, and I hope that all the staff at LucasArts find new roles or found new studios soon. I mourn for the death of a publishing imprint whose games rank amongst the highlights of my teenage gaming experiences.

But I am not surprised at this outcome, and nor do I think it heralds the end of high quality games set in the Star Wars universe.(source:gamesbrief

4)SWORD OF PHANTASIA: Pokelabo’s Social RPG Launches With Unique Marketing Campaign, Hits No. 1 On iOS

by Dr. Serkan Toto

Tokyo-based smartphone game maker Pokelabo (acquired by GREE last year) has launched SWORD OF PHANTASIA in Japan yesterday, a social RPG for iOS (F2P download).

Like a lot of Pokelabo’s recent games, Sword Of Phantasia isn’t a “simple” game but tries to appeal to “core” users with high production values, real-time battles, a skill and job system, customizable avatars, guilds, special raid boss battles (20 players against one big enemy), and (of course) collectible card elements.

What’s interesting is that for the launch of the game in Japan this week, Pokelabo is cooperating with hip hop group ONE ☆ DRAFT.

The band has created the theme song for Sword Of Phantasia, and buyers of the CD will find a serial code inside the cover that unlocks one of three limited virtual items (not available in any other way) plus a rare card inside the game.

According to news site Social Game Info, it took the game exactly 142 minutes to hit the top spot in the Japanese App Store ranking for free downloads. In total, Sword Of Phantasia racked up a pretty handsome 100,000 users on the first day of release.(source:serkantoto

5)Zynga hopes to retain top executives with bigger bonuses tied to performance, Mark Pincus’ new annual salary is $1

Emanuel Maiberg

Zynga today filed a form 8-K with the Securities and Exchange Commission which reveals that in 2013 the company’s top executives will be compensated with larger bonuses, but that these will be more closely tied to their performance.

Zynga has been hemorrhaging its top executives since late 2012. Most recently, the company lost its New York office general manager Dan Porter, the former CEO and founder of OMGPOP which Zynga acquired for $180 million just over a year ago.The new compensation plan, it seems, is aimed at retaining the current top executives with Zynga for the long haul.

As it’s expressed in the form 8-K: “The Company’s 2013 executive compensation program is designed to focus on two primary objectives: first, retaining and motivating our talented, entrepreneurial executive leadership team; and second, aligning our executive pay structure with company performance-based incentives. We believe that by focusing on both retention and performance, the compensation packages align with our strategy to build value for our stockholders.”

The bonuses include both cash compensation and equity in the company, which are contingent on performance related to growing game franchises for web and mobile, expanding Zynga’s network and “achieving certain adjusted EBITDA levels,” (i.e. earnings).

It should be noted that the new base salary for most of these executives has almost doubled. For example Zynga President, Games Steven Chiang’s base pay for 2012 was $300,000 with quarterly bonuses of $100,000. His new base pay is $500,000, with the potential to earn as much as $1.4 million for the year in performance-based bonuses.

Founder and CEO Marc Pincus, meanwhile, took the road of Silicon Valley CEOs like Facebook’s Mark Zuckerberg and Google’s Larry Page, reducing his annual salary to $1. He will also be
exempt from the cash bonus program and equity bonus program that the other executives will be a part for 2013.(source:insidesocialgames

6)Apple increases lead as top U.S. smartphone manufacturer, Google’s platform market share falls again

Scott Reyburn

ComScore logoOnce again, Apple increased its lead as the top original equipment manufacturer, while Google’s platform market share fell for a second month in a row, according to ComScore’s February 2013 Mobile Subscriber Market Share report.

Among the top smartphone OEMs, Apple held a 38.9 percent share of the U.S. mobile market, up 3.9 percent during a three-month period from November 2012 to February 2013. Samsung held down the No. 2 spot with a 21.3 percent market share, up 1 percent. With the imminent release of the Samsung Galaxy S4, the South Korean company’s market share could increase further in the coming months. HTC’s OEM market share dropped by 1.7 percent to 9.3 percent, but the launch of its HTC First handset on April 12, the first smartphone with Facebook Home baked into a device’s operating system, could turn around the company’s market share in the future. Motorola as well as LG saw its market share drop to 8.4 percent and 6.8 percent, respectively.ComScore February 2013 top smartphone OEMs

According to the analytics firm, 133.7 million U.S. citizens own smartphones, which translates to a mobile market penetration of 57 percent, up 8 percent since the three month average period ending February 2013.

Platform-wise, Google’s market share among the top smartphone platforms inches even closer to falling below 50 percent, dropping 2 percent from November 2012 to February 2013 to 51.7 percent. Apple, on the other hand, is closing the gap on Google, increasing its market share by 3.9 percent to 38.9 percent. BlackBerry, which probably hasn’t felt the full effect of the BlackBerry 10 OS and BlackBerry Z10 device releases yet, saw its market share fall 1.9 percent to 5.4 precent. Microsoft added 0.2 percent to its marketshare from 3 percent in November 2012 to 3.2 percent in February 2013. Lastly, Symbian’s market share remained stagnant at 0.5 percent.(source:insidemobileapps


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