游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

mobiledia消息:复兴智能手机市场 诺基亚加紧笼络开发商

发布时间:2010-10-12 17:32:34 Tags:,,,,

芬兰手机制造商诺基亚目前正不断向应用开发商发起攻势,意欲通过一系列示好举动,重振诺基亚智能手机市场。

在上周美国旧金山CTIA企业及无线技术应用大会(CTIA Enterprise & Applications)上,诺基亚高管积极与开发商互动,呼吁更多人为其Ovi Store开发新应用。这还仅仅是诺基亚为收复北美智能手机市场,应对苹果和谷歌挑战所采取的策略之一。

nokia-ovi-store

nokia-ovi-store

据了解,诺基亚推出的新产品N8也是其意欲抓住市场机遇,虏获用户的重要杀手锏。诺基亚执行副总裁泰罗·奥扎佩拉(Tero Ojanpera)表示, 现在美国流行的东西将来一定会有所变化,但变化是个好事,只有不断满足用户需求,才能走到最后。

该公司正试图阻止其走向颓势的局面,但诺基亚智能手机市场份额仍然停留在39.3%,毫无增长的迹象,与此同时,根据市场调研公司IDC的数据,苹果份额已接近16.1%,后来者谷歌也尝到了4.8%的甜头。

诺基亚智能手机的低覆盖率也是开发商望而却步的原因之一,这些开发商不愿意为了一个应用销售成绩并不理想的平台,耗费大量精力学习一门新的程序语言。

但从手机数量上看,诺基亚仍然是世界独大的手机制造商,其产品横扫160多个国家,而且对中国和印度这样的人口大国市场了如指掌,这一点可能有助于开发商为其应用创造新的运营模式。

为进一步收买开发商,诺基亚已精减了手机型号并发布了运行新版Symbian平台的智能手机。同时,还推出了新款应用开发工具,减免了Ovi Store的使用费,而且还提供应用开发支持和管理人员,引导程序员编写符合客户需求的应用。

通过种种争取手段,诺基亚现已在美国成功募集到了155000名左右的开发商,其中包括电子艺届、Facebook和PopCap Games这些大牌公司。但诺基亚仍然不能掉以轻心,因为该公司正连续痛失多员猛将,其MeeGo总负责人阿里·杰卡斯(Ari Jaaksi)也在最近刚刚离职。另外,在过去几周,索爱和三星也相继宣布休掉Symbaian,迎娶Android。

不论如何,诺基亚仍将致力于通过更简化的应用开发工具、富有吸引力的全球市场和新产品,成为开发商的理想合作伙伴。但这些手段究竟能否奏效,帮助诺基亚夺回被竞争对手分食的份额仍然有待观望。(本文为游戏邦/gamerboom.com编译)

Nokia Woos App Developers
 
Nokia has been aggressively courting application developers, in a move to reinvigorate the company’s presence in the smartphone market.

The Espoo, Finland-based company’s executives have been trying to convince developers at the CTIA Enterprise & Applications show, which wraps up today in San Francisco, to create more apps for its Ovi app store.

The effort is part of a larger strategy to gain traction in the U.S. smartphone market, where it struggles against rivals such as Apple and Google.

Part of Nokia’s turnaround plans involve its new N8 smartphone, which it hopes will take advantage of the rapid changes in the handset market and capture consumer interest.

“What’s hot in the U.S. today will change,” said Tero Ojanpera, Nokia’s executive vice president of context-based services. “The good news is change happens and winning ultimately is about responding to the consumers’ needs.”

Nokia is hoping to stem the exodus. Its share of the smartphone market remains unchanged at 39.3 percent, while Apple neared 16.1 percent and Google has 4.8 percent share, according to market research firm IDC.

Nokia’s low penetration is also a deterrent to developers, who are unwilling to learn a new programming language for an unpopular platform that doesn’t sell many apps.

But the company, which is still the world’s top handset maker by volume, has a wide distribution network across more than 160 countries. It also has local knowledge of large markets such as China and India, which can help developers create new business models around their apps.

To further woo developers, Nokia has simplified the programming by reducing the number of phone models it sells and introducing a new family of smartphones that run its updated Symbian platform.

The company also released new developer tools that work across all versions of the software, waived access fees for its Ovi store and supplied development help and managers to help programmers customize their apps.

With these efforts, Nokia has managed to lure about 155,000 developers in the U.S., including big names such as Electronic Arts, Facebook and PopCap Games. But it must still navigate some

tumultuous waters to stay afloat. Many top executives have left the company, including most recently Ari Jaaksi, head of MeeGo. And in the past few weeks, both Sony Ericsson and Samsung have distanced themselves from Symbian, choosing to focus instead on Android.

Still, Nokia is throwing its best efforts to become more developer-friendly by courting them with simpler app tools, global markets and new products. Whether this will be enough to win away market share from its rivals, and regain a foothold, remains to be seen. (source:mobiledia)


上一篇:

下一篇: