以上发现来源于伦敦市场研究公司TNS Global的一次大规模网络用户喜好研究。报告中，TNS Global收集了代表全球90%网络使用率的46个国家，合计5万多名网络用户反馈信息。
Increase text size Social networking sites are outpacing e-mail as the communication tool of choice for Internet users around the world as mobile devices gain ground over traditional computers. And on both fronts, the developing world is leading the way, ahead of wealthier countries with better online infrastructure.
The findings are contained in Digital Life, billed as the largest study ever done into consumers’ online preferences. The wide-ranging survey of nearly 50,000 Internet users in 46 countries that represent 90 per cent of the world’s Internet usage, was conducted by TNS Global, a London-based market research firm.
While developed countries usually have more infrastructure for online activities, the survey found that those in developing countries who have Internet access are more active online. TNS researchers said the finding indicated citizens of wealthier countries have come to take the Internet for granted, while those in well-connected developing countries are embracing the new technology.
“In rapid growth markets that have seen recent, sustained investment in infrastructure, users are embracing these new channels in much more active ways,” Matthew Froggatt, TNS chief development officer, said in a statement. “The digital world is transforming how they live, develop and interact and online consumers in these markets are leaving those in the developed world behind in terms of being active online and engaging in new forms of communications.”
The average social network user in Malaysia has 233 friends, compared to just 29 for Japan; Chinese users are the most prolific bloggers, with an astounding 88 per cent of the country’s wired population reporting having posted on an online forum or created their own web journal (that compares to just 32 per cent in the United States, for example); 92 per cent of Internet users in Thailand have uploaded photos to their social networking sites, compared to just 48 per cent of Germans.
Much like their compatriots in other wealthy countries, Canadians were outpaced by online consumers in the developing world. Less than a third of Canadians had posted on a blog or forum, about 60 per cent have uploaded photos to a social networking site. The average Canadian had 150 friends on their social networking site.
Overall, users in parts of the world that are still in the process of embracing the Internet are doing it increasingly via social networking: those in China, Latin America and the Middle East, for instance, spent 5.2 hours on their social networking sites and 4 hours on e-mail. Developed countries saw the reverse, with Canadian users spending 4.6 hours on e-mail and 3.8 on social networking sites.
Researchers believe the high levels of social networking use is linked to the growth of Internet connectivity via BlackBerries, iPhones and other mobile devices, which are more popular in the developing world than in Canada.
On average, online consumers around the world are favouring social networking sites over e-mail.（Source：Theglobeandmail）