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分享与免费游戏相关的盈利数据

发布时间:2013-03-14 17:33:35 Tags:,,,,

作者:Zoya Street

现在我正忙于使用新数据去更新Gamesbrief的免费游戏电子数据表。通过收集这些数据我们能够审查之前使用免费预测工具所做出的预测是否准确。

转化率

来自W3i(游戏邦注:移动市场营销和运营公司)的Trevor McCalmont说道:“在大多数游戏中,1%至2%的用户将花钱购买虚拟货币。一款健康游戏的转化率是接近3%至6%。少数游戏可以达到10%甚至是 更高的转化率,并且这些游戏是专注于细分用户而不是大众市场。”

conversation-rate(from ajnabii.com)

conversation-rate(from ajnabii.com)

Frozax的《Hashi Puzzles》,iOS:在获得最初的3000下载后转化率是5%至6%(基于单位销量/下载量,来源:Frozax,2013年1月17日)

Frozax版本的《Hashi Puzzles》,Android,在获得最初的3000下载后转化率是2%至3%(基于单位销量/下载量,来源:Frozax,2013年1月17日)

Glu Mobile的《Stardom》:3.9%(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Deer Hunter》:3.4%(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Junkies》:1%(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Gun Bros》:1.2%(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Frontline Commando》:1%(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Contract Killer》:0.6%(来源:Pocketgamer,2012年8月9日)

下载量

Fireproof的《The Room》:4个月内获得100万的下载量(来源:Pocketgamer.biz,2013年1月24日)

Glu Mobile:所有游戏共获得2.27亿下载量(来源:Pocketgamer.biz,2012年8月9日)

每安装成本

Chartboost在iPhone上的平均每安装成本为1.80美元,在iPad上是1.68美元,在iPod touch上也是1.68美元(来源:Video Games Intelligence,2013年3月)

每付费用户平均收益

Trevor McCalmont说道:“最普遍的便是5美元至20美元,但也存在一些低于5美元以及超过100美元的游戏。就像转化率一样,拥有较高ARPPU的游戏通常都不具有大众市场渗透率。”

每日活跃用户平均收益

W3i曾表示:“对于大多数游戏而言,0.05美元便是不错的第一基准。拥有较高盈利率的游戏的ARPDAU通常都在0.15美元至0.25美元之间。”

W3i的匿名客户:单算应用内部购买的话是0.029美元,而包括交叉推广所获得的收益则是0.055美元(来源:W3i,2012年10月31日)

Kabam:0.50美元(来源:Inside Social Games,2013年1月28日)

Glu Mobile的《Stardom》:0.132美元(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Deer Hunter》:0.089美元(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Junkies》:0.085美元(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Gun Bros》:0,083美元(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Frontline Commando》:0.081美元(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Contract Killer》:0.061美元(来源:Pocketgamer,2012年8月9日)

DAU

Glu Mobile的《Stardom》:7.4万(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Deer Hunter》:27.1万(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Junkies》:11.4万(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Gun Bros》:7.8万(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Frontline Commando》:26.1万(来源:Pocketgamer,2012年8月9日)

Glu Mobile的《Contract Killer》:10.7万(来源:Pocketgamer,2012年8月9日)

用户粘性

W3i宣称:“一款带有较高DAU/MAU比例的游戏将维持0.2以上的数值持续一段时间。”(来源:Gamasutra)

Glu Mobile:11.7%(来源:Pocketgamer,2012年8月9日,即分别是340万的DAU和2900万的MAU)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

ARPDAUs, conversion rates and other new datapoints

By Zoya Street

I’ve been busy updating Gamesbrief’s Free-to-Play Spreadsheet benchmark pages with new data. I collect these figures whenever I can to help you to sanity check the predictions you make with our free forecasting tool. Anybody can download the spreadsheet to manage the success of their free-to-play game.

If you have any information to share, or you spot an article that you think would be interesting to us, be sure to get in touch.

Conversion rate

Trevor McCalmont from W3i says “In most games, 1-2% of users will pay for virtual currency. In healthy games, the conversion rate is closer to 3-6%. Few games can boast a 10% conversion rate or higher, and usually these are games that focus on a niche audience as opposed to mass market.”

Hashi Puzzles iOS, Frozax: 5-6% after first 3000 downloads (based on unit sales/downloads, Source: Frozax, 17/01/13)

Hashi Puzzles Android, Frozax: 2-3% after first 3000 downloads (based on unit sales/downloads, Source: Frozax, 17/01/13)

Stardom, Glu Mobile: 3.9% (Source: Pocketgamer, 9/8/12)

Deer Hunter, Glu Mobile: 3.4% (Source: Pocketgamer, 9/8/12)

Junkies, Glu Mobile: 1% (Source: Pocketgamer, 9/8/12)

Gun Bros, Glu Mobile: 1.2% (Source: Pocketgamer, 9/8/12)

Frontline Commando, Glu Mobile: 1% (Source: Pocketgamer, 9/8/12)

Contract Killer, Glu Mobile: 0.6% (Source: Pocketgamer, 9/8/12)

Downloads

The Room, Fireproof: 1 million downloads in 4 months (source: Pocketgamer.biz, 24/01/13)

Glu Mobile: 227 million downloads across all games (source: Pocketgamer.biz, 9/8/12 )

Cost per Install

Chartboost have average cost per install at $1.80 for iPhone, $1.68 for iPad and $1.68 for iPod touch (source: Video Games Intelligence, March 2013)

ARPPU

Trevor McCalmont from W3i says, “we’ve seen typical figures from $5 to $20, but of course there are games with an ARPPU below $5 and others that exceed $100. As with conversion rates, titles with very high ARPPU usually do not have mass market penetration.”

ARPDAU

W3i have said ”for most games, $0.05 is a good first benchmark. Games with excellent monetization will have ARPDAUs between $0.15 and $0.25.”

Anonymous W3i client: $0.029 from IAPs alone, $0.055 including revenue from cross-promotion offers (Source: W3i, 31/10/12)

Kabam, $0.50 estimated ARPDAU (source: Inside Social Games, 28/01/13)

Stardom, Glu Mobile: $0.132 (Source: Pocketgamer, 9/8/12)

Deer Hunter, Glu Mobile: $0.089 (Source: Pocketgamer, 9/8/12)

Junkies, Glu Mobile: $0.085 (Source: Pocketgamer, 9/8/12)

Gun Bros, Glu Mobile: $0.083 (Source: Pocketgamer, 9/8/12)

Frontline Commando, Glu Mobile: $0.081 (Source: Pocketgamer, 9/8/12)

Contract Killer, Glu Mobile: $0.061 (Source: Pocketgamer, 9/8/12)

DAUs

Stardom, Glu Mobile: 74,000 (Source: Pocketgamer, 9/8/12)

Deer Hunter, Glu Mobile: 271,000 (Source: Pocketgamer, 9/8/12)

Junkies, Glu Mobile: 114,000 (Source: Pocketgamer, 9/8/12)

Gun Bros, Glu Mobile: 78,000(Source: Pocketgamer, 9/8/12)

Frontline Commando, Glu Mobile: 261,000 (Source: Pocketgamer, 9/8/12)

Contract Killer, Glu Mobile: 107,000 (Source: Pocketgamer, 9/8/12)

Engagement rate

W3i claims, “A game with a strong DAU/MAU ratio will be able to maintain a value over 0.2 for an extended period of time”. (source: Gamasutra)

Glu Mobile: 11.7% (source: Pocketgamer, 9/8/12: 3.4 million DAUs /29 million MAUs) (source:gamasutra


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