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每日观察:关注平板电脑网络流量超过智能手机(3.9)

发布时间:2013-03-09 11:19:40 Tags:,,,

1)App Annie最近发布数据,日本和韩国游戏开发商在2013年1月份Google Play收益榜单上最占优势,在该应用商店月收益前十名游戏榜单中,韩国工作室的作品独占6个席位,日本游戏占据3个席位(《Puzzle & Dragons》排名第一),英国工作室King.com是唯一上榜的西方公司(《Candy Crush Saga》是1月份Google Play游戏收益榜单第10名)。

Top Games--Google Play(from appannie)

Top Games–Google Play(from appannie)

不过在iOS应用商店仍以美国工作室为主导,《Puzzle & Dragons》在iOS游戏榜单仍高居首位,第二名是Supercell游戏《Clash of Clans》,King.com游戏《Candy Crush Saga》排名第三,Supercell另一款游戏《Hay Day》名列第四。

Top Games--iOS(from appannie)

Top Games–iOS(from appannie)

另一家有两款游戏上榜的公司是Kabam,《Kingdoms of Camelot》位居第八,《The Hobbit: Kingdoms of Middle-Earth》排名第十。

2)据games.com报道,前Epic Games总裁Mike Capps最近通过Twitter宣布正式离职消息。Mike曾在去年12月宣布将离开公司,但仍担任公司顾问,将由该公司开发副总裁Paul Meegan接任其职位。

Mike Capps(from Forbes)

Mike Capps(from Forbes)

3)据insidesocialgames报道,Facebook日前宣布针对News Feed优化一系列有利于应用开发者的功能,其中包括更大的消息模块、更新游戏消息以及在任意页面都能看到的应用书签。

News Feed(from insidesocialgames)

News Feed(from insidesocialgames)

这次改版设计的最大变化在于消息模块中可显示更大的内容和图片(如下图),而游戏消息模块则包括好友动动态(游戏邦注:包括完成关卡、赢得成就,或者开发者绑定的任何Open Graph操作),其中的工具条允许用户快速访问最近玩过的游戏,并向玩家推荐相关游戏及其粉丝页面。

games_feed(from insidesocialgames)

games_feed(from insidesocialgames)

虽然并未出现针对非游戏应用的消息模块,但音乐应用和图片应用内容可分别出现于音乐和图片消息模块。

bookmarks bar(from insidesocialgames)

bookmarks bar(from insidesocialgames)

书签工具条原先仅在用户进入News Feed或群组页面时才出现,但现在即使用户访问Timeline或其他页面也都可以看到,这有助于鼓励用户重返应用,增加游戏和用户之间的粘性。

4)手机游戏公司Animoca日前发布数据(2月4日–3月6日)显示,自2012年10月以来,日本一直就是Google Play收益最高的市场(超过美国和韩国)。

韩国三星有两款手机进入Animoca所列出的日本十大热门Android智能手机榜单,其中Glaxy S3排名第一(占比6.2%),Galaxy S2位居第三(占比4.45%)。Animoca数据指出日本市场排名前十的品牌包括三星、索尼、松下、夏普等。但三星Galaxy S3所占比例仅比索尼Xperia Acro HD(占比6.1%)高0.1个百分点。

JAPAN-top-Android-phones(from Animoca)

JAPAN-top-Android-phones(from Animoca)

从Android操作系统来看,Ice Cream Sandwich(4.0.3和4.0.4版本)在日本智能手机市场中占比48.3%,值得注意的是,谷歌最近才推出的Android操作系统Jelly Bean甚至未进入日本市场前五名。

本周三,Animoca所发布数据指出,三星Galaxy S3在美国同样在Android智能手机排行榜位列第一,占比8.8%;Ice Cream Sandwich也同样是美国使用率最高的Android操作系统,占比33.5%;Jelly Bean在美国Android市场排名第三,占比15.4%。

5)Adobe最近数据显示(分析了全球1000多个网站,超过1000亿次访问量),平板电脑在全球网络月访问量中占比8%,超过智能手机(占比7%)。

数据指出在假期季有13.5%的网购交易来自平板电脑,尽管智能手机普及率高于平板电脑,但平板电脑的浏览、视频和购物体验均胜过智能手机。事实上,平板电脑用户浏览的页面比智能手机用户多70%。

从国家/地区来看,平板电脑网络流量占比最高的是英国(12.2%),其次是美国(9.1%),第三是加拿大(8.7%),第四是澳大利亚(7.7%),所有国家/地区在过去一年的平板电脑流量都翻倍增长。

tabdi_global_traffic_device(from Adobe)

tabdi_global_traffic_device(from Adobe)

tablet_smartphone_growth(from Adobe)

tablet_smartphone_growth(from Adobe)

tablet_visit_depth(from Adobe)

tablet_visit_depth(from Adobe)

tablet_di_mobile_traffic_country(from Adobe)

tablet_di_mobile_traffic_country(from Adobe)

tablet_traffic_country(from Adobe)

tablet_traffic_country(from Adobe)

mobile_traffic_industry(from Adobe)

mobile_traffic_industry(from Adobe)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Japanese and Korean developers dominate Google Play revenue charts

by James Nouch

The latest stats published in the App Annie Index suggest Japanese and Korean games developers are dominating the Google Play store when it comes to monthly revenue.

Of the games topping the monthly revenue charts on Google’s marketplace, the firm found six of them were developed by South Korean studios.

A further three were from Japanese developers, including GungHo Online’s Puzzle & Dragons.

Crowning the king

The one exception to this Asian dominance, reported App Annie, was British studio King.com.

Its casual hit Candy Crush Saga was the tenth top grossing game on Google Play during the month of January 2013.

The other garden

US studios are still the dominant money-makers on iOS, although Puzzle & Dragons was also the App Store’s top grossing game for January 2013, cementing its status as the most lucrative mobile game in the world right now.

App Annie pegs Supercell’s Clash of Clans as the second highest earner on iOS, while King.com’s Candy Crush Saga is at number three.

Supercell’s Hay Day is also a top grossing title, listed at number four in App Annie’s rankings.

The only other studio with two games in the top grossing charts is the San Francisco-based Kabam.

Kingdoms of Camelot was the eighth highest earning iOS game in January 2013, while The Hobbit: Kingdoms of Middle-Earth was tenth.(source:pocketgamer

2)Mike Capps Leaves Epic Games

by Richard Bailey Jr

Former Epic Games President Mike Capps has officially announced last night via twitter that he is no longer affiliated with the company.

Mike had originally confirmed back in December that he was retiring from the studio and instead taking on an advisory role. He left the following message for all his colleagues late last year:

“I’ve got great confidence in our executive team – VP of Development Paul Meegan is new to our Raleigh HQ, but we’ve worked with him for years, and I can only contemplate this retirement knowing that he and VP of Operations John Farnsworth can manage development better than I ever did.”(source:games

3)Facebook News Feed changes include improvements for app developers

Brittany Darwell

Among the changes Facebook announced today regarding News Feed were a number of improvements for app developers, including larger feed stories, an updated games feed and app bookmarks that are visible from any page users navigate to.

The most obvious component of the redesign is how much bigger stories and photos appear in the feed. The example below is full size.

Then there’s the redesigned games feed, which includes activity from friends, such as completing a level, earning an achievement or any other Open Graph actions developers have integrated.

The sidebar allows users to quickly access games they’ve recently played and includes suggestions for games to play or games-related fan pages to Like.

Although there isn’t a dedicated feed for non-game apps, stories from music apps can appear in the music feed and posts from photo apps in the photos feed. Other stories will continue to appear in the main News Feed at the same frequency as before, but with new prominence from the updated design.

A change that could increase re-engagement for games and apps is the new permanent bookmarks bar on the left-hand side of the page. Previously, the bookmarks bar on desktop only appeared when users were on News Feed or group pages. Now it remains even when users navigate to their Timeline or other pages, and it looks very much like the mobile bookmarks bar that users are familiar with. This could encourage users to return to apps they’ve previously added.(source:insidesocialgames

4)Animoca: Japanese Android smartphone market wide open, Jelly Bean OS not a factor

Scott Reyburn

Animoca logoMobile game developer and publisher Animoca today revealed more data from its massive Android portfolio, focusing specifically on Japan. The company saw no dominant smartphone in the country and little usage from Android’s most recent OS version, Jelly Bean.

Since October. 2012, Japan is the leading country worldwide in revenue on Google Play, ahead of both the U.S. and South Korea, coming in at No. 2 and No. 3, respectively. The market is especially important for mobile game developers, where 88 percent of total revenues across all categories for Google Play came from the games category.

South Korean-headquartered Samsung had two of its handsets in the top three on Animoca’s chart of the top 10 Android smartphones in Japan. The Galaxy S3 ranked No. 1, with a 6.2 percent market share of smartphones, and the Galaxy S2 ranked No. 3, with a 4.45 percent. Animoca’s data showed the fragmentation of the Japanese market, with a wide-variety of brands in the top 10, including the likes of Samsung, Sony, Panasonic, Sharp and more. Also, Samsung’s flagship Galaxy S3 handset only nabbed the top spot by 0.1 percent over the Sony Xperia Acro HD, which had a 6.1 percent market share.Animoca Top Android phones in Japan

Moving on to the top Android OS versions in Japan, Ice Cream Sandwich (version 4.0.3 and 4.0.4 combined) was running on 48.3 percent of smartphones in the country. Interestingly, Google’s most recent Android OS version, Jelly Bean, didn’t event make the top five in Japan.

On Tuesday, the Hong Kong-based company released similar data for the U.S. Samsung’s Galaxy S3 handset was the No. 1 Android smartphone in the states as well, based on usage of Animoca’s games between Jan. 15 and Feb. 15, with an 8.8 percent market share. Ice Cream Sandwich was also the top version of the Android platform in both the U.S. and Japan, grabbing a 33.5 percent market share among the top Android OS versions in the U.S. Although, Jelly Bean did rank in the top five in the U.S. at theNo. 3 spot, grabbing a 15.4 percent of devices running the Android OS.

Animoca collected data for today’s report between Feb. 4 and March 6 from Japanese users of Animoca’s Android smartphone games downloaded through Google Play — tablets excluded.(source:insidemobileapps

5)CHARTS: Tablets account for more global web traffic than smartphones

by Zen Terrelonge

Large screen form factor is more attractive to users.

Adobe has analysed visits to more than 100 billion visits to over 1,000 websites globally, and finds that tablets account for eight per cent of monthly page views ahead of smartphones driving seven per cent.

The figures may come as a surprise, considering smartphone ownership greatly outnumbers that of tablets, while the latter only really became mainstream when Apple released the iPad in April 2010.

The data shows that 13.5 per cent of all online sales came from tablets during the holiday season, while tablet-based viewing doubles during big sports events, as demonstrated with the Super Bowl.

It also notes that while smartphones  are more common than tablets, the tablet form makes browsing, video views, and shopping a more leisurely experience. In fact, tablet-based web users view 70 per cent more pages per visit than smartphone browsers.

Interestingly, Brits are paving the way for tablet browsing and account for 12.2 per cent of the share by country, followed by the US with 9.1 per cent, Canada with 8.7 per cent and Australia with 7.7 per cent. All countries, meanwhile, saw tablet traffic double in the past year.(source:mobile-ent


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