作者：Scott Weller

编者注释：对于那些经常使用手机设备的用户，SessionM拥有自己的专门术语，其基于奖励的广告网络将这些用户变成高级用户，也就是那些跨越各种应用类别并且能够生成大量应用内部活动（游戏邦注：包括手机内容，社交活动和应用内部广告进行互动）的用户。该公司的联合创始人兼首席技术官Scott Weller在此列出了开发者将一般用户转变成高级用户，并奠定成功应用基础的5大秘诀。

power users（from sessionm）

1.提供向导

不要期待休闲用户自己去“找出”应用功能。相反地，开发者应该在用户第一次玩游戏时引导着他们去熟悉主要功能，并提供给他们使用该应用的理由。逐步引导将减少用户在操纵应用时出现挫败感，并能够提高用户充分利用应用所有功能的机率。

2.提供个性化内容

开发者必须提供给用户具有意义的功能，也就是给予他们下载应用的理由。提供有价值体验的一种方法便是基于个性化内容。确保用户能够根据自己的想法去定制功能和内容。这不仅能够提供给用户更棒的体验，同时也能让你察觉到用户所使用的应用类型，从而将其应用到自己接下来的完善与开发中。

3.添加提醒

用户不愿意回到应用中的一个原因有可能是遗忘了应用，所以开发者最好能够添加推送通知去提醒用户。Urban Airship的研究表明，向用户发送推送通知的应用比一般应用的用户留存高出26%。提高推送通知的有效性的方法便是像用户提供一些有价值的内容，并将这些内容与用户之前所创造的个性化选择结合在一起。除此之外，随机和反复的推送通知也会导致用户更快删除应用。

4.奖励表现良好的用户

人们天生喜欢获得奖励，所以在用户完成一个活动或目标时提供给他们一些有价值的内容将有效地推动他们再次回到应用中。奖励不只是开发者对于用户投入时间的“感谢”，同时这也能够推动着用户去挖掘那些自己可能遗漏掉的功能。每日奖励是确保用户记住应用的主要方式，并能让应用真正融入用户的日常生活中。

5.添加社交功能

用户是社交生物，并且大多数用户都喜欢与其他人分享自己的应用内部体验。当你将社交功能整合到应用中时，你便可能减少用户离开应用回归现实社交的风险。当然了，社交功能也将推动着用户的好友进入应用中。所以开发者应该让用户可以通过发送Twitter和Facebook信息去传达应用的功能组，而不只是应用本身。

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

Guest Post: 5 tips from SessionM on how developers can turn average users into power users

Editor’s note: SessionM has a term for users who are constantly using their mobile device. The rewards-based ad network calls them power users, which are defined as users who generate the most in-app activity — including interacting with mobile content, social activities and in-app ads — across all app categories. The company’s co-founder and chief technology officer Scott Weller — formally of MDI, GameLogic and Gamesville.com — lays out five tips on how developers can turn average users into power users, resulting in a higher potential for the success of an app.

1. Be a guide

Don’t expect casual users to “figure out” the app features. Instead, guide users through the most important features on their first visit and show them exactly why they should use the app. Walkthroughs help reduce the chance a user will become frustrated navigating the app and increase the chance a user will take full advantage of all the app has to offer.

2. Offer personalization

Your features should be meaningful to users, that’s why they downloaded the app, right? One of the best ways to provide a valuable experience is through personalization. Make sure to provide settings that users can change to customize features and content to their liking. Not only will this provide a better experience for users, but will also give you more insight into the types of people using the app and how to boost conversions down the road.

3. Add reminders

Often the reason a user doesn’t return to an app is just a matter of the app not being top of mind, so adding push notifications is a great way to remind users to come back. A study by Urban Airship even showed that users who receive push notifications in an app have a 26 percent higher retention rate after one month. Supercharge the usefulness and response rates of push notifications by delivering valuable content and tying the content to personalization options previously initiated by the user. Be measured, though — random and repetitive notifications can lead to a quick delete of the app.

4. Reward for good behavior

Humans innately like to be rewarded, so providing something of value to a user when they complete an activity or milestone is a great way to encourage them to come back. Not only are rewards a way of saying “thanks” for a user’s time, but they can also go a long way in providing users a pathway for discovering other features they would have otherwise passed-by. Daily rewards are key to staying top of mind and becoming part of a user’s daily routine.

5. Get with the in-crowd

Your users are social creatures, and most love having the opportunity to share their in-app experience with others. When you build social features into your app, you reduce the risk of users leaving to socialize outside of the app. Of course, social features can help drive users’ friends into the app, too. To help promote this, provide suggested Twitter and Facebook messages that speak to the feature set of the app, not just the app itself.（source：insidemobileapps）