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每日观察:关注开发者对智能手机/平板电脑支持率(3.1)

发布时间:2013-03-01 10:49:37 Tags:,,

1)游戏开发者大会(GDC)针对去年参会的2500名开发者的调查结果显示,面向智能手机和平板电脑开发游戏的人数远超其他平台。

38%受访者上一个项目是智能手机和平板电脑游戏,55%最近正面向这两个平台开发游戏,58%计划将下一款游戏推向这两个平台。

34.6%开发者在PC和Mac发布上一款游戏,48%正面向这两个平台开发游戏,49%计划向这两个平台推出下一款游戏。

tablet games(from usatoday.net)

tablet games(from usatoday.net)

58%开发者表示未来将向平板电脑开发游戏,智能手机平台的支持率则是56%,此外Android家庭主机设备(例如OUYA与GameStick)支持率也达到了37%。

在三大主流家庭主机设备中,多数开发者正面向微软Xbox 360平台开发游戏(但这一比例也仅为13.2%),在掌机设备中,多数开发者针对索尼PlayStaion Vita开发游戏(但其比例也仅占4.2%)。

2)DisplaySearch分析师David Hsieh最近指出,苹果9.7英寸的平板电脑1月份出货量降至130万部(2012年12月份出货量为740万部)。

苹果原先计划2013年iPad mini(7.9英寸)销量为4000万部,iPad(9.7英寸)为6000万部(两者总计1亿部),但目前来看iPad Mini似乎比iPad更有市场。

iPad-Mini(from androidzone)

iPad-Mini(from androidzone)

DisplaySearch预计苹果在2013年的iPad Mini销量将达5500万部,iPad仅为3300万部(这两者总计8800万部)。如果这个预测成真,那就意味着苹果平板电脑整体销量也将比苹果的计划减少1200万部,也就意味着苹果利润也将低于预期水平。

DisplaySearch还预计2013年平板电脑总销量将达2.54亿部,中小型设备占1.36亿部,大型设备占1.18亿部,如果苹果仅售8800万或1亿部平板电脑,这也就意味着苹果将丧失在平板电脑市场的领先地位。

3)据venturebeat报道,最近有传言称下一代iPhone屏幕将超过当前的iPhone 5,选用更为平价的制作材料,零售价约330美元。据称新款iPhone将使用4.5英寸的屏幕,以及更轻薄的机型,使用苹果入门级的Macbook曾用过的同种聚碳酸酯制作而成。

iphone5-detail(from venturebeat)

iphone5-detail(from venturebeat)

4)据pocketgamer报道,微软日前宣布将在未来数月向日本、墨西哥、新西兰、俄罗斯、新加坡和台湾这6个新市场推出Surface RT平板电脑,并表示将向北美以外的地区(游戏邦注:包括澳大利亚、中国、法国、德国、香港、新西兰和英国)推出基于Windows 8的Surface Pro平板电脑。

surface pro(from pocketgamer)

surface pro(from pocketgamer)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)GDC survey of developers finds interest in mobile greater than consoles

Emanuel Maiberg

The Game Developers Conference polled more than 2,500 people who attended last year’s conference, finding that more of the respondents are developing for smartphones and tablets than for any other platform.

38 percent of developers surveyed released their last game on smartphones and tablets, and 55 percent are developing their current games for these platforms. 58 percent plan to release their next games on these platforms.

PC and Mac were next on the list, with 34.6 percent of developers releasing their last games on these platforms, 48 percent developing their current games for the platforms, and 49 percent planning their next games for PC or Mac.

When asked about what currently released or upcoming platforms they’re interested in developing for in the future, developers also favored the mobile devices. 58 percent expressed interest in tablets and 56 percent expressed interest in smartphones. Android home consoles, like the OUYA and GameStick, are also high up the interest curve at 37 percent.

Perhaps most telling of the games industry’s shift to the tablet and smartphone space is the declining interest in home consoles and dedicated gaming handhelds.

For example, of the the three major home consoles, most developers are currently developing for Microsoft’s Xbox 360, but these still amount to only 13.2 percent of developers surveyed.

Among handhelds, most developers are currently making games for Sony’s PlayStation Vita, but these accounted for only 4.2 percent of developers surveyed.

GDC will conduct a similar survey at the upcoming GDC 2013.(source:insidesocialgames

2)Apple’s massive margin problem: The Mini is going maxi, with 55M sales projected to only 33M iPads

John Koetsier

Shipments of 9.7-inch table panels collapsed from 7.4 million in December to just 1.3 million in January, DisplaySearch analyst David Hsieh says, meaning that Apple’s previously intended mix of tablet sales is getting turned on its head.

“Apple had planned to sell 40 million iPad minis (7.9 inch) and 60 million iPads (9.7 inch) in 2013,” Hsieh wrote. “However, the reality seems to be the reverse, as the iPad Mini has been more popular than the iPad.”

Tablet panel shipments Dec. ’12 to Jan. ’13

With this utter collapse in the overall market for larger tablet panels, it appears that consumers have turned to smaller hold-in-one-hand tablets, and that Apple’s expected product mix will be hit hard. According to DisplaySearch, that means that Apple will likely sell 55 million iPad Minis and 33 million iPads — less than half of what the company initially planned for 2013.

It’s worth noting that these numbers and projections are not figures that Apple has released but conjectures based on what analysts see of component orders and flow. So some skepticism — and a healthy margin of error — is in order.

But if DisplaySearch is correct, Apple’s total sales will be down as well.

Forty million Minis and 60 million iPads is 100 million, but 55 million plus 33 million is only 88 million … still a huge number, but materially down from 100 million. And the change will also affect Apple’s revenue and gross margins. The Mini is obviously cheaper than regular iPads, by a factor of $150 or so, and it has a lower profit margin as well.

DisplaySearch forecasts 254 million tablet sales in 2013: 136 million small to medium-sized, and 118 million large. If that’s correct, and if Apple sells only 88 million total tablets — or even the 100 million originally forecast — Apple will have lost its sale leadership position in tablets.

All of which makes it ever more imperative that Apple get cracking on new products: Retina iPad Minis, iPhone Minis, a full-size iPad 5 that is lighter and thinner and counteracts the sales trend to smaller devices, and perhaps even the long-rumored iWatch.(source:venturebeat

3)Rumored iPhone ‘Mini’ is actually big: 4.5 inches, polycarbonate, and $330

John Koetsier

Will the iPhone Mini actually be the iPhone Maxi?

Fresh rumors out of Japan suggest that the next iPhone will have a larger screen than the iPhone 5, be made of cheaper materials, and retail for about $330. Rumors of cheaper iPhones continue to come out the woodworks, most frequently from analysts who wish Apple would make one and expand its addressable market.

These rumors suggest a 4.5-inch display, which would compete with frequently larger Android phones and the emerging fablet class of devices, and a slightly thicker body made out of the same polycarbonate that Apple once used for entry-level plastic Macbooks.

Apple CEO Tim Cook has stated that a cheap iPhone is “not in Apple’s religion,” referring to making crappy products at a low price point just to push unit sales. ““Our North Star is great products,” he said in early February. “We wouldn’t do anything that isn’t a great product.”

Morgan Stanley has estimated that a cheaper iPhone would triple Apple’s China market share, and Piper Jaffray’s Gene Munster has also said — repeatedly — that Apple will be forced to release a cheaper phone.

An odd detail in this rumor says that Apple will include a dual light-emitting diode flash in the phone to improve low-light photos. According to the Japanese blog, the phone will not hit the market in 2013 but in 2014. And, in a final fun stab in the dark, the site says that Apple will at long last offer multiple colors.(source:venturebeat

4)Surface spreads its wings: Microsoft to launch tablet in 6 new markets

by Keith Andrew

Days after one analyst claimed Microsoft has no plans to pull out of the tablet race any time soon, the Redmond giant has unveiled plans to take Surface to six new markets.

The company is to launch Surface RT units in Japan, Mexico, New Zealand, Russia, Singapore and Taiwan in “the coming months” as part of a wider plan to cement the device’s place in the market.

Following on from these launches, Microsoft is also set to announce the availability of the Windows 8-equipped Surface Pro outside of the US and Canada.

Pro push

“We are happy to be able to tell you that Surface Pro will be heading to Australia, China, France, Germany, Hong Kong, New Zealand and the United Kingdom in the coming months,” detailed Microsoft on its Windows blog.

“We are focused on meeting demand in current markets for Surface Pro and are working super hard to get new inventory into retail but recognise demand exists in other countries as well.

“We are committed to working with our retail partners to ensure we are delivering a great experience in the above mentioned countries for our customers.”

Surface Pro’s launch has been limited to North America

The news comes after Technology Business Research analyst Ezra Gottheil claimed early success with Surface had transformed Microsoft from a company looking to set a benchmark for Windows 8 tablets for one determined to take on iPad and co.

“Surface was first to be an inspiration to the OEMs, a marketing device to increase awareness of Windows 8, a challenge to the OEMs to come up with better designs,” said Gottheil, claiming the Microsoft has since switched its focus and now identifies itself as a ‘device company’.(source:pocketgamer


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