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任天堂也将屈服于免费游戏模式?

发布时间:2013-01-08 11:31:03 Tags:,,,,

作者:Mike Rose

在接受日经新闻访问时,任天堂总裁Satoru Iwata承认他们最终也会屈服于免费游戏业务模式——尽管他仍强调任天堂现有的游戏模式不会这么快就受到影响。

Iwata表示,电子游戏产业正在发生着改变,所以任天堂可以将自己的创造性应用到一些全新的领域中。

他强调道:“在如今的游戏产业中,数字发行和微交易日益盛行,我们通过娱乐支持而获取的利益也在日益增加。我们的领域正在发生着改变;我们需要面对游戏质量而竞争,并致力于赚取更多利润,而创造性便是帮助我们做到这两点的重要元素。”

他继续补充道:“因此我们并不想拒绝免费游戏模式。但是尽管任天堂选择这么做,也不意味着我们会改变现有的游戏,因为它们是人们所信任,并感兴趣的内容。就像对于那些愿意为《马里奥》游戏投入4800或5800日元的玩家来说,我们便让他们继续通过付费去获得完整的游戏体验。”

mario(from games)

mario(from games)

他还说道,任天堂也想要为这些游戏发行额外的可下载内容(游戏邦注:面向那些想要继续挑战更多关卡的玩家)——就像他们在《新超级马里奥兄弟2》中所做的那样。而提到免费模式,任天堂便会选择创造新IP。

Iwata说道:“对于任何没有玩家基础的新游戏,如果我们在开发过程中发现它适合免费模式,我们便会遵循这一路线,或者我们会采取‘廉价出售’策略。我们的销售方法变得很自由,我也不想去熄灭这种自由。如果我们基于这种方法发行了一款新游戏,那并不是背叛,而是基于新的自由所诞生的有趣理念。”

他同时也强调:“我并不是说要改变过去销售《马里奥》或《口袋妖怪》所使用的方法。”

需要注意的是,在2011年Iwata还表示“不想”淌入免费游戏的热潮,因为他相信任天堂能够“维持电子游戏的总价值”。但这也不是任天堂首次食言了,就像他们之前也表示从不会接触可下载内容。

《动物之森》获得了智能手机的帮助

Animal Crossing 3DS(from thetanooki)

Animal Crossing 3DS(from thetanooki)

Iwata也提及了面向于任天堂3DS的《动物之森》(于去年11月份在日本发行)的销售。他承认在看到选择这款游戏的玩家范围时的确非常惊讶。

他说道:“当我们着眼于11月末,也就是《动物之森》发行3周以来的销售时,我们可以发现最大贡献是来自于19至24岁的女性玩家。这一年龄范围在任天堂之前的游戏中是很少见的。我从未在基于任天堂硬件而销售的游戏中看到这种情况。”

他还补充道:“如果我们着眼于整体的男女玩家比例(对于3DS)时,结果便会出现69%的男性玩家与31%的女性玩家,但是当我们将其局限于购买硬件的同时也购买了《动物之森》的玩家时,比例便会变成44%的男性玩家与56%的女性玩家。”

这一数值便说明了,反对专有的掌上型主机是没有道理的。

他解释道:“也许很多人会认为,因为智能手机的存在,人们便不再需要专有的游戏设备。但是不可忽视的是,这些19至24岁的女性玩家也是‘智能手机用户’。我们经常会说,休闲女性用户并不需要专有的游戏设备,但这一数值让我们看到了这些系统的价值。”

当然了,Iwata也相信智能手机能够帮助他们卖出更多游戏。“我们希望以更有趣的设计去创造游戏,通过各种方法去分享游戏,并结合用户的创造性去创造更多类型的游戏。这一点真的非常有趣。而社交媒体和智能手机能够帮助我们做到这一点。毫无疑问,智能手机便是将《动物之森》推向女性玩家的主要平台。”

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Nintendo eyeing up free-to-play – just not with Mario

By Mike Rose

In a candid interview with Japan’s Nikkei, Nintendo president Satoru Iwata admitted that the company is finally conceding to the free-to-play business model — although he was keen to note that Nintendo’s established franchises won’t be affected any time soon.

As translated by NeoGAF, Iwata said that the video games industry is changing, and that it now makes sense for Nintendo to apply its creativity to the space.

“We [as an industry] can now do distribution by digital means as well as micro-transactions, and the ways to obtain money through supporting entertainment have increased,” he noted. “It’s a change in our landscape; competing in game-quality, and working on how money is obtained, I think both are things that require creativity.”

“Therefore, I have no intention of denying the free-to-play model,” he continued, adding, “If we were to talk about if Nintendo were to do that, however, I am not so much inclined to do that with Nintendo’s established well-known products, where people trust their interesting-ness. For example, for people who are used to Mario games costing 4,800 or 5,800 yen, we will not have a proverbial door to full enjoyment that can only be unlocked via payment.”

He noted that Nintendo is still interested in releasing extra downloadable content for these titles, however, as they allow people who want more stages to continue playing — as it did with New Super Mario Bros. 2. When it comes to free-to-play, Nintendo is instead looking at new IP.

“For new titles with no established base, if, in the process of development, we found it to suit the free-to-play model, we might follow that route, or we might do something like ‘Cheap-to-play’,” he said. “Our sales methods have been freed up and I have no desire to extinguish that freedom. If we were to release something like that, it is not a betrayal but the birth of an interesting idea through our new found freedom, that’s all.”

He stressed, “I am not talking about changing how we sell Mario or Pokemon.”

It’s notable that in 2011, Iwata said that he had “no intention” of delving into the free-to-play gaming boom, as he believed Nintendo should “try to maintain the overall value of video games.” This isn’t the first time Nintendo has gone back on its word, however, as it had previously said that it would not delve into DLC.

Animal Crossing 3DS gets help from smartphones

Elsewhere, Iwata discussed sales of Animal Crossing for the Nintendo 3DS, which launched in Japan last November. He admitted that he had been left “dumbfounded” by the range of players picking up the game.

“If we look at the first three weeks of Animal Crossing sales to the end of November, the highest group [registering the game] is 19 to 24 year-old women,” he said. “This is an age-range that is typically found in fewer numbers for Nintendo. I’ve never seen anything like it; a game that sells like this on a Nintendo hardware.”

He added, “If we look at the male-female ratio [for the 3DS] as a whole, it divides into 69 percent males, 31 percent female, but if we limit it to just those customers that purchased the hardware at the same time as Animal Crossing, the percentages become 44 percent male and 56 percent female.”

This, says Iwata, shows that the arguments against dedicated handheld consoles are not strictly correct.

“The common argument going on right now is that since smartphones exist, there’s no need for specialised game machines anymore, right? But, these 19 to 24 year old women are the ‘smartphone people’. We often say that casual female users do not need specialised gaming machines, but here we see them reconfirming the value of those systems,” he explained.

Iwata believes, in fact, that smartphones have actually helped to sell the game. “The ability we added to create furniture with interesting designs and share it through various means, coupled with our customers’ creativity created an amplification of sorts. It was really interesting. What really helped to spread this around was social media, and smartphones. What really sold Animal Crossing to women this time was, without question, smartphones.” (source:gamasutra)


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