日前，由AIMIA（澳洲多媒体工业协会）发布的《澳大利亚手机生活方式指数》的调查报告表明，自苹果iPhone手机2008年问世以来，其用户在澳大利亚已迅速激增长到了21%。不过，诺基亚仍然是全澳手机市场之王，其用户占41%，黑莓手机则下滑至第三名，仅占3%。

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这项报告自2005年开始每年更新一次，通过对4000名手机用户的调查，了解其使用的手机型号、用途等。该报告今年的调查结果表明，在过去一年中，手机铃声和壁纸的下载量开始缩水，但网页和社交网站的访问量正在增长；在娱乐和应用体验这一项的调查中，手机游戏最为抢手。

另一意外调查结果是，虽然大部分用户为网页内容掏钱时总是面有难色，但为手机应用买单时却一点也不含糊。在所有下载安装手机应用的受访者中，52%的用户的消费范围在1至2.99澳元之间，30%的人介于3至5.99澳元的付费区间，11%的人付费6至10澳元，仅有一小撮人表示曾支付10澳元以上的费用。

在这些手机应用中，游戏是最热门产品，其次是地图定位导航应用，最后是新闻和天气预报应用。

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另外，澳大利亚电信公司Telstra自己发布的一项报告表明，全澳已有36%的智能手机用户，多使用黑莓或iPhone，并预测这一比率明年还将超过50%。（本文为游戏邦/gamerboom.com编译）

Apple catches up to market leader Nokia

Among Australian mobile phone users, 21 percent own an Apple iPhone, a meteoric rise since it was first introduced in 2008. Nokia maintains its lead in the market with 41 percent, while BlackBerry dropped to third place at 3 percent, according to the Australian Mobile Phone Lifestyle Index.

 Caris raised its profit estimates and price target for Apple on strong sales of iPhone, iPad and Mac.The report, which has been published annually since 2005, surveyed 4,000 mobile phone users on the types of phones they use, and for what purposes. The study noted that the past 12 months have seen a decline in ringtone and wallpaper downloads, while seeing an increase in website and social networking visits. In the entertainment and application category, games were the most popular.

One of the more surprising trends was that while consumers may grudgingly pay for web content, they were more than willing to pay premium prices for mobile applications. Among the respondents who downloaded and installed mobile applications, 52 percent said they paid somewhere between $1 and $2.99; 30 percent paid between $3 and $5.99; and 11 percent said they paid between $6 to $10; and the smallest segment said they paid over $10. 

Of these applications, games ranked the highest, followed by maps and navigation apps, with news and weather apps coming in last place.

Telstra also published its own report, which indicates that 36 percent of mobile phone users owns a smartphone, like a Blackberry or iPhone, and predicted that this number will grow to more than 50 percent in the next year. （source:ibtimes）