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每日观察:关注中国用户对付费内容的消费情况(12.14)

1)据Kotaku报道,Zynga日前向iOS平台发布了一款出自开发商Digital Legends之手的3D免费多人射击游戏《The Respawnables》。

报道指出,这款第三人称射击游戏支持离线和在线模式,含有四个地图,风格与《战地英雄》以及《军团要塞2》颇为相似。

the respawnables(from funtouch.net)

the respawnables(from funtouch.net)

2)据gamasutra报道,CCP Games最近宣布旗下MMO游戏《EVE Online》注册用户首次超过45万(游戏邦注:该游戏已问世9年),其每年注册用户均呈增长趋势。

EVE Online(from tentonhammer.com)

EVE Online(from tentonhammer.com)

CCP将这一发展归功于游戏推出的第18个扩展内容包“Retribution”以及游戏在中国重新发行后注册用户量的攀升。

3)据gamasutra报道,Funcom旗下的MMORPG游戏《The Secret World》最近取消了订阅模式,这意味着已经购买或者将购买这款游戏的用户将可访问游戏所有内容,无需再支付每月订阅费用。

The Secret World(from mmorpg.com)

The Secret World(from mmorpg.com)

不过,玩家仍可通过每月支付14.99美元的“会员”费而获得额外内容,其中包括快速获取经验值的能力,加成点数以及道具等。已经订阅的用户将自动晋升为这种“会员”。、

在此之前,另一款MMO游戏《星球大战:旧共和国》也在今年初放弃了订阅模式转向免费增值模式。有人认为,MMO订阅模式的没落是2012年电子游戏行业的一大发展趋势,《The Secret World》的案例进一步证实了这一说法。

4)英国通信管理局Ofcom日前发布的年度报告显示,虽然中国的数字内容市场充斥大量盗版内容,但该国却是全球最大的付费内容市场。

frequency of purchasing digital content online(from Ofcom)

frequency of purchasing digital content online(from Ofcom)

在其调查的另外8个国家中,至少有半数受访者自己从来不购买付费内容,而中国受访者的这一比例仅为16%,有半数以上中国网民时常或定期购买数字内容。

另一项令人意外的调查结果是,约有四分之三的中国受访者表示互联网是自己了解国家大事的主要信息源,而实际上互联网在中国的普及率并未达到四分之三的水平。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)Zynga has finally done it: A 3D (real time!) multiplayer shooter on iOS

by Joe Osborne

Not to toot our own horn, but (beep, beep?) we totally called it. Zynga has launched a 3D, free-to-play, multiplayer shooter on iOS through developer Digital Legends. It’s called The Respawnables, and looks more than familiar. The Respawnables is a third-person shooter that sees players going head-to-head in eight-on-eight or free-for-all matches.

As Kotaku points out (and we agree), The Respawnables looks more than a little bit like popular shooters Battlefield Heroes and Team Fortress 2. That said, Digital Legends worked on the mobile variety of Battlefield: Bad Company 2, so take that as you will. The game features both offline and online (in real time!) multiplayer modes across four maps that also seem to be inspired by these hit free-to-play shooters.(source:games

2)EVE Online has more subscribers than ever, nearly 10 years later

By Frank Cifaldi

The inability of companies like EA and Blizzard to retain MMO subscribers might tempt you into thinking that the monthly payment model just isn’t working anymore, but at least one publisher is doing better than ever with it.

CCP Games recently revealed that its spacefaring MMO EVE Online just surpassed 450,000 subscribers for the first time, a record high in the game’s nine-year history.

In fact, the company says that the game has managed to grow every year since its launch.

CCP attributes the growth to the recent release of its 18th expansion pack, Retribution, as well as the re-introduction of the game in China by new distributor TianCity (taking over from Optic Communications), which saw a surge in subscribers higher than CCP anticipated. (source:gamasutra

3)Troubled MMO The Secret World drops the subscription model

By Mike Rose

Following a disappointing launch earlier this year, and troubling times for its developer Funcom, MMORPG The Secret World has dropped its monthly subscription model.

This means that anyone who purchases (or has already purchased) the Funcom game will receive all of its content without having to sign up to pay a monthly fee.

However, a monthly $14.99 ‘Membership’ fee option is available to those who want to access some extras, including the ability to gain experience faster, and bonus points and items. Any current subscribers to the game are automatically transferred to this ‘Membership’ scheme.

The Secret World has had a rocky existence up to this point, with developer Funcom saying back in August that it plans to switch to smaller online games in future, after the MMO only managed to secure 200,000 subscribers.

The company also brought in a new game director in September, in a bid to expand and enhance the original release through post-launch content.

Of course, the move follows the decline and subsequent switch to free-to-play for the Star Wars: The Old Republic MMO earlier this year.

The fall of the MMO subscription was quite clearly one of the major trends that defined 2012 for video games, and the fate of the The Secret World subscription model simply throws more water on this dying fire. (source:gamasutra

4)The world’s best paid content market? China, research says

By Robert Andrews

This A majority of Chinese internet users say they pay for digital content. That finding is likely a demographic quirk — but may nevertheless mean a welcome market opportunity for vendors.

photo: Robert S. Donovan Of all the nations where you would expect to find the greatest consumer willingness to pay for digital content, China — land of so much piracy — would not be it.

But that is indeed the case, according to annual research conducted for UK communications regulator Ofcom…

Although at least half of those polled in eight other countries said they never pay for content, that was just 16 percent in China, where more than half of internet users sometimes or regularly do so.

These are much desired numbers for online operators who find it hard to get consumers to cough up. So what’s going on here?

Back in the summer I questioned a different research exercise for finding unexpectedly high numbers of people who planned to watch the Olympics online. The finding did not tally with what we know about internet adoption that, whilst booming among urbanites, is growing more slowly elsewhere.

Like that research, Ofcom’s naturally skews toward young, urban and more affluent consumers — as opposed to the much poorer citizens in more rural areas — because this is where China still sits on its internet adoption curve.

In the same way, note how — surprisingly — a far higher percentage of people in China than elsewhere (around three quarters) say the internet is their main source of national news… Whilst internet adoption has reached mass-participation levels in many western countries, it simply isn’t true to say that three quarters of Chinese are online…(source:paidcontent


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