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分享MMO游戏吸引并留住玩家的4个技巧

发布时间:2012-12-14 10:19:39 Tags:,,,

作者:Tony Celentano

Steam和Origin等平台给玩家提供了许多选择,所以事实上,玩家为游戏消费的时间多于玩游戏本身的时间。这就是MMORPG是王道的原因—-使玩家能够对自己所处的游戏世界施加影响。

给玩家一些可投入的东西能保证游戏持续吸引玩家、让玩家不断地返回游戏以及传播游戏。以下方法可以帮助开发者实现这些目标:

*玩家参与剧情事件:当开发者在游戏中补充新内容时,玩家们都会很兴奋。新地图、新任务和新故事都有助于保持游戏世界的生机活力。真正吸引玩家的是允许玩家介入新引入的内容。这可能会让角色的故事流传许多年,甚至出现在之后的游戏新闻中!

*满足玩家的创作欲。看看Youtube或DeviantArt,你会发现这些网站上有用户从自己玩的游戏中获得灵感:写作、绘画或向游戏致敬的手工制作。作为开发者,应该想办法鼓励这种程度的沉浸感,甚至将其中最好的作品放到游戏中。例如,多人冒险游戏《Achaea》每月都会举行写作和手工制作比赛,玩家提交作品有就机会赢取游戏的虚拟货币。

Achaea(from lisisoft.com)

Achaea(from lisisoft.com)

*允许玩家自定义游戏物品。许多玩家的兴趣不仅仅在于游戏提供的普通装备等内容,所以如果游戏允许玩家设计和自定义游戏物品,就有助于吸引和留住大量玩家。当玩家看到自己的杰作可以在游戏中看到、使用,甚至在其他玩家之间交易时,玩家一定会更加沉浸于游戏世界。

*给予玩家发言权。在网络世界中,人们往往持反对意见。每天玩游戏的玩家通常很清楚游戏的哪方面做得好,哪方面做得不好,他们提出的建议可能是开发者从来没想到的。建立一个论坛给玩家作为交流讨论的空间,有助于提升游戏的可玩性;也会让玩家产生一种自己对游戏世界有影响的感觉。另外,应该适当地约束某些玩家在论坛上散布恶意言论。玩家的创意想法确实能启发开发者。

形成玩家基础,需要大量有才能的人。团结合作的玩家群体可以创造令人惊艳的东西,让你的游戏从其他MMO中脱颖而出。游戏开发者可能忽略了这么丰富的创意资源。以上方法可以让玩家觉得自己对游戏世界是有意义的。欣赏和认可玩家的努力是让玩家不断返回游戏的关键。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

4 Ways to Keep MMO Players Invested Without End-Game

by Tony Celentano

Platforms like Steam and Origin have given players so many choices, we spend more time shopping for games than actually playing them. This is where MMORPGs are king – they give the ability for players to affect the world they play in.

Giving a player something to get invested in will ensure you retain their interest and keep people coming back, and spread the word about your game. There are a few ways, both inside the game and out, that a developer can achieve this.

Player involvement in storyline events: All players love to “oooh” and “aaah” when the developers add fresh content. New areas, challenges, and lore are great for keeping a game world vibrant. What really engages the players is offering a chance for them to be involved in the introduction of new content. It gives the characters stories to tell for years after, and maybe they can even get a mention in related news articles afterwards!

Indulge their creative talents: A quick look around websites like Youtube, or DeviantArt will show you that players love to take inspiration from the games they play: to write, draw, or even create physical items that pay homage to the game. As a developer, think about ways to encourage this level of involvement, and even incorporate the best of it into the game itself. The popular MUD Achaea, for instance, holds monthly bardic and artisanal contests, where players submit their written and creative works in order to win the virtual currency of the realm.

Allow players to add to the game: Allowing players to design and customize items in the game will help you draw and retain a crowd whose interests lie beyond just the normal trappings of games. When a player sees their creative ideas brought to life in ways that can be seen, used, and even traded with among other players, it invests them in the game in a way that’s difficult to match.

Give players a voice: While everyone has the tendency to disagree on the internet, players are in your game everyday, and often have insights regarding what works, what doesn’t, and suggestions for things you might not think of yourself. A carefully moderated forum for ideas can allow all players an avenue to express and discuss different possibilities, and help keep a game world evolving in terms of playability. It also helps players feel like they matter, and so long as the virulent hate that often pervades forums is kept in check by moderation, an ideas board can really generate change for you.

A playerbase is made up of myriad talents, and a community working together can create amazing things, allowing you to build your game into something that might rival the most immersive MMOs. A game developer would be remiss in ignoring such a rich and willing resource. Some of the above ways are just a few measures that can be taken to make players feel like they matter and can make a difference. Appreciation and even just acknowledgement are key in keeping players returning time and time again.(source:gamasutra


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