游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

Newzoo调查:英美掌机游戏用户欢迎社交、手机游戏

发布时间:2010-10-07 11:30:03 Tags:,,,,

日前,市场调研公司Newzoo公布的一项调查报告表明,2010年英美两国的个人电脑、掌机游戏玩家已大规模涉足社交游戏和手机游戏,前两者与后两者的用户大量重叠。

US_National_Gamers_Survey_2010

US_National_Gamers_Survey_2010

该调查样本包括1.925亿名美国、英国游戏玩家,共分成七类:掌机游戏用户(包括便携式掌机)、MMOs(大型多人在线游戏)用户、PC/Mac(完整高压硬盘版)游戏用户、PC/Mac(数码)游戏用户、在线休闲游戏用户、社交游戏用户、移动设备游戏(包括iPod Touch和iPad)用户。

UK_National_Gamers_Survey_2010

UK_National_Gamers_Survey_2010

调查结果表明,掌机仍然是最受玩家欢迎的游戏平台,占美国受访者的56%,英国受访者的62%。

与此同时,这56%的美国掌机游戏用户也玩移动设备游戏,其中有59%的用户玩社交游戏,40%的用户玩MMOs游戏。而62%的英国掌机游戏用户同时也玩移动设备上的游戏,其中有56%的人玩社交游戏,34%的人玩MMOs游戏。

Newzoo调查还显示,掌机用户是最舍得为游戏花钱的群体,72%的美国玩家为游戏掏钱,75%的英国玩家为游戏买单。(本文为游戏邦/gamerboom.com编译)

Console gamers expanding to mobile, social titles
        
Market research firm Newzoo’s National Gamers Survey has revealed that PC and console gamers are broadening their gaming horizons by playing games on social networks and mobile devices.

The survey categorises a total of 192.5 million gamers across both the US and UK into seven groups: console (also includes portable consoles), MMOs, PC/Mac (boxed), PC/Mac (digital), online casual, social networks, and mobile devices (including the iPod Touch and iPad).

The survey suggests that although consoles are still the most popular platforms of choice – making up 56 per cent of all US respondents and 62 per cent of all British respondents – 56 per cent of US console gamers also play games on mobiles, 59 per cent play on social networks and 40 per cent play MMOs.
 
In the UK 66 per cent of console gamers also play games on mobile devices, 56 per cent play on social networks and 34 per cent play MMOs.

Newzoo also found that console gamers were the most likely to spend money on games, with 72 per cent of US gamers and 75 per cent of UK ones forking out to play.(source:computerandvideogames)


上一篇:

下一篇: