没人喜爱广告，除非它们具有趣味性与相关性。Out Fit 7 Ltd（游戏邦注：《会说话的汤姆猫》开发商，也称Outfit7）十分清楚这一点。它在核心用户体验中深入整合了Chartboost的插页广告。因此，自4月1日起，该广告的平均点击率已达到18%，几乎是Chartboost网络广告平均点击率的两倍。单单9月份，Outfit广告便创下了20万美元的收益。一般情况下，9月份是开学季与圣诞节抢购热潮将至的时期，各个公司对游戏的营销投入相对较少。以下是Outfit的相关做法：
《Talking Tom & Ben News》中运用的Chartboost整合技术能够直接绑定核心用户体验，其中两个主角（汤姆和本）会以“赞助商的言语”推广其它游戏，如同典型的新闻报道。这种方式可以将整个体验融为游戏的一部分。玩家也会认识到，汤姆和本在建议他们去体验其它游戏。
通过正当方式，开发商可以利用插页广告优化游戏，创建更棒的玩家交谈模式。在此，Outfit7利用Chartboost平台制作并测试具有高度整合性的插页广告，而后融入到《Talking Tom & Ben New》的用户体验已大获成功。移动开发商应认识到可以利用大量方式替代传统的移动广告。只需小小创意，他们便能确保出色的用户体验，同时提升自己游戏的收益。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）
Guest Post: how Outfit7 used deep advertising integration to doubled performance and revenues
by Nate Ahean
No one likes ads, except when they are fun and relevant. Out Fit 7 Ltd (also known as Outfit7), the company behind the Talking Tom Franchise, is well aware of that. They created a deep integration of the Chartboost interstitial within their game’s core user experience. This has achieved an average Click Through Rate of 18% since April 1, nearly double the network’s 10% average. Outfit7 generated more than $200,000 in revenue for the month of September, which, historically, is a time when companies spend less on marketing their titles as the school year begins and the Christmas rush looms. This is how they did it:
Step 1: Integration
The integration of Chartboost technology within Talking Tom & Ben News is directly tied to the core user experience, with the two main characters calling out promotions for other games as “a word from our sponsor,” as one would expect from a typical news broadcast. This is a small detail that suddenly makes the whole experience feel like a part of the game. Players realize that Tom and Ben are suggesting they go check out other games
Step 2: Data Analysis & Optimization
Days after launching this integration, Outfit7 was able to analyze the click-through and install numbers achieved by these unique interstitial placements and strike a Direct Deal with one of their key partners, cutting out the middleman and making 100% revenue on that campaign. This Direct Deal yielded a 31% Click Through Rate, an increase over the 18% average rate Outfit7 had seen from the Chartboost network since April 1. Outfit7 also saw eCPMs as high as $49.00 when optimizing and targeting their campaigns. Compare those statistics with other mobile ad networks that tout click-through rates around 1% and eCPMs of $7.51 and the benefit of optimizing and deeply integrating technology becomes clear.
Step 3: Cash out
Outfit7 generated more than $200,000 in a single month with users seeing just one interstitial in three out of every five game sessions. This is one of the best and least-intrusive user experiences possible.
Step 4: Conclusion
With the right tools, developers can utilize interstitials to enhance their games and better communicate with their players. In the case of Outfit7, they used the Chartboost platform to create and test an extremely integrated interstitial, one that flows with the user experience in Talking Tom & Ben News, which they found to be hugely successful. It is important for mobile developers to know that there are alternatives to the mobile advertising status quo. With a little creativity, they can ensure a great user experience while also increasing monetization throughout their game network.(source:insidemobileapps)