社交游戏公司RockYou！最近发布了新款Facebook游戏Toy Land。该款游戏发布后在上周五就登上了我们的热门新出应用排行榜，目前这款试用版游戏拥有月活跃用花60万人。

Toy Land

尽管融合了虚拟空间、寻宝和棋牌游戏等元素，Toy Land与其他现有的很多游戏有所不同。整个Toy Land游戏十分特别，但仍有许多方面需要后期的优化。

简单介绍一下游戏内容：一个邪恶的守财奴毁灭了玩具世界，因此玩家要作为“玩具制作者”担负起为玩具世界重建幸福的任务。为了强调这是一个专为儿童设计的奇幻世界，游戏币被换成了“爱心”，而工作则被称为“希望”。

游戏中，玩家可以雇佣各种矮人为自己效力，他们是完成各种“希望”任务的根本资源。和另一款社交游戏Social City中的合同系统一样，玩家首先需要一小笔本金，经过一段时间完成任务后则可以获得利润。“希望”的任务时间越长，获得的“爱心”也越多。

当“爱心”累积到一定程度时，玩家可以建造汽车、棋类游戏、洋娃娃小屋等各种儿童玩具。每款玩具都会提供一定的幸福指数，因此这款游戏的主旨就是开发更多高幸福指数的玩具，建造一个幸福的儿童世界。

另外，游戏中经常会随机出现一些儿童NPC在玩家的虚拟空间（类似于游戏板），他们对玩家空间的各种看法会出现在想法框里。

如果这些孩子觉得无聊，他们可能会直接告诉玩家，但也有可能用一些奇怪的方式。譬如，他们高兴就可能会送出额外的“爱心”，或者他们也可能会想要一些特别的玩具。如果满足他们的各种要求，玩家就可能获得更多的“爱心”。

因为这款游戏中的虚拟空间更类似于一个游戏板，玩家在此可以畅玩各种迷你游戏，赚取“面包卷”。使用这些“面包卷”，玩家可以在各种游戏平台上走动，赚取额外的玩具、爱心、爱人等游戏道具。

Treasure Hunting

这也就是Toy Land中的寻宝元素。玩家可以寻访游戏中的各种主题场所寻找“宝物”。这种方法与Treasure Madness和Treasure Isle类似：每次寻宝都会消耗玩家一定的能量，玩家可以搜索收集房子、书和各种奇幻物品。与上面提到的游戏一样，有时一些道具需要购买特定的工具才能搜索。此外，完成收集任务后，除了游戏币奖励外，玩家还将获得一款新款的装饰玩具。

不幸的是，Toy Land的虚拟空间有许多不足之处。众所周知，虚拟空间成功的关键是要满足玩家的审美观，令玩家可以建造一个心满意足的个人空间。然而在Toy Land中，这就成了一个令人畏惧的任务。 因为玩家可以购买游戏的各种道具，并随意放置在任何地方。可想而知，有些玩家用Gumbi之类的搞笑玩具装饰自己的虚拟空间，这样一来整个空间看起来十分拥挤杂乱。此外，游戏中还有玩具树之类的“装饰品”，但这些道具的制作并不精致，经常让人以为是别的什么东西。

或许以上的抱怨对于Toy Land这款游戏整体而言并不重要。现在人们更关心的是Toy Land试玩版的发展空间。现在的Toy Land试玩版中很多游戏功能都还没有完全开发，例如Toy Land的社交机制。因此现在我们还不能邀请朋友一起玩Toy Land。

而针对应该保留的功能，首先必须要有一个给予玩家指示的探索系统，让玩家知道下一步要建造什么玩家。其次，已建造的玩具也会变脏变旧，这是虚拟空间的幸福指数就会下降。因此玩家一定要定时“清理”玩具，这也就需要消耗一定的能量。

Dirty Toys

最近，RockYou公司开发了不少画面精良的新款应用。尽管Toy Land现在还稍显笨重，但它符合时下儿童玩家的口味。虽然这款游戏中的许多机制与其他游戏十分类似，但还是有很多不同之处。随着RockYou继续对这款游戏进行改良，我们相信Toy Land将是一款制作精良的游戏。（本文为游戏邦/gamerboom.com编译）

Social developer RockYou! recently launched Toy Land, a new game for Facebook. Appearing last Friday on our top emerging apps list, the new beta-build title has already found itself with close to 600,000 monthly active users.

Despite its hodgepodge of virtual space, treasure hunting, and board game elements, Toy Land feels very different from other current games. But though it’s unique as a whole, many of Toy Land’s aspects are yet to be optimized or fixed –perhaps to be expected at this stage.

Long story short, an evil scrooge has destroyed the toys of the world, and it’s up to the player, as the “toymaker,” to bring happiness back to the land. Of course, doing so is hardly free, but seeing as this is a sort of children’s fantasy premise, cash is replaced by hearts, and jobs by promises.

As the toymaker, the user’s “employees,” as it were, are a collection of elves. These are the primary source of income for the user, fulfilling contracts called “Promises.” Just like other games, such as Social City, that use contract system, players pay a small cost to fulfill a promise, which will pay out a profit after a set amount of time. The longer the promise, the higher the payout, dubbed “Hearts.”

Once a fair amount of Hearts are collected, the user can then build any number of children’s toys including cars, board games, doll houses, and so on. Each toy also has a set amount of happiness it provides, so the idea is to make enough high quality toys to keep the children of one’s land happy. The happiness level is pretty easy to discern, as an emoticon in the upper right displays the current mood. Furthermore, the player’s virtual space — creatively portrayed as a game board — has random children popping in to play, and their thoughts can be viewed via thought bubbles.

If the children are bored, they will flat out tell you, but they have a few other quirks as well. For one, if they are happy, they’ll produce extra Hearts, or if they are looking for specific toys, they’ll ask you to direct them to them. They can also produce even more Hearts when they are fed treats like ice cream. Nonetheless, it’s worth noting that this is hardly a lot of income, and is only a bonus.

As the virtual space is a game board, players also get to play a mini-game in which they periodically earn “Rolls.” Using these rolls, the user can move about the game board and earn extra items such as toys, more hearts, more elves, or even collection items.

This is where the treasure hunting element of Toy Land comes into play. Players are able to visit a handful of themed locales and search for “treasure” in a similar fashion to Treasure Madness and Treasure Isle. Consuming a small bit of energy each time, users can search houses, trees, and various fantasy creatures for collection purposes. Like in the noted games, certain objects require certain tools to be purchased before they can be searched, but rather than a monetary reward, completing a collection will earn a new type of toy to be placed in the virtual space.

Unfortunately, the virtual space itself can be seen as a negative elements. Usually the key to virtual spaces is being able to decorate so that it feels aesthetically pleasing to the player. In Toy Land, this becomes a daunting task, since the items that can be purchased and placed are randomly selected. Granted, some are nostalgic spoofs on things like Gumbi, which is amusing, but placing them just makes the space look like a cluttered mess. There are also “decorations” like blocks or toy trees, but they still feel like everything else. But this complaint may be irrelevant, since Toy Land does appear tailored to a younger audience.

The only other issues with the game are those that one might expect from an early beta build. As it stands, not all the features are rolled out yet, including the social mechanics. Thus far, we have been unable to invite any friends to play.

As for any remaining features of note, it’s all fairly standard. The only other aspect is a quest type of system that gives the player direction in what toys or tasks they should specifically build or do. Other than this, toys also tend to get dirty and worn after a while, which lowers happiness, and must be “cleaned,” at the cost of energy.

RockYou does appear to have a nice new app on its hands. Though Toy Land is a little clunky in its current form, it feels like it could appeal to the younger crowd effectively and seems rather different from most other Facebook titles despite having many familiar mechanics. Although there are issues for RockYou to work through, Toy Land seems like it could turn out to be a decent title. （source：Inside Social Games）