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comScore:智能手机应用、浏览器使用者超其他手机用户

发布时间:2010-10-06 09:59:47 Tags:,,,

日前,市场调研公司comScore公布了一项关于美国手机应用和浏览器使用情况的报告,表明2010年8月,通过浏览器、应用获取手机内容的智能手机用户数量远超非智能手机用户。

comScore-logo

comScore-logo

调查结果显示,年龄在13岁以上使用下载应用的手机用户总人数为7560万,其中60.4%为智能手机用户;使用浏览器的手机用户人数为8080万,其中55.5%为智能手机用户。

comScore-table

comScore-table

与此同时,使用下载应用或浏览器的女性智能手机用户占56%;男性用户占44%,去比年8月调查结果增加了5.5%。在不同年龄段的调查中,13-17岁使用下载应用或浏览器的用户是增长势头最强劲的群体,达到6.9%,同比去年增加了1.4%;18-24岁的用户群增长数量也很可观,已达16.7%,增加了0.6个百分点。

在关于智能手机应用内容的调查中,社交网站用户占30%,使用搜索引擎和新闻应用者均超18%。在使用浏览器的智能手机群体中,搜索引擎用户高达54%,社交网站用户占43%,新闻用户占40%,天气预报用户占36%,体育资讯用户占32%。(本文为游戏邦/gamerboom.com编译)

comScore: Smartphone users are majority of mobile browser and application users in U.S.

comScore is out with a new report on mobile application and browser usage among smartphone subscribers in the U.S. The study found that the number of smartphone users accessing mobile content through browsers and applications now surpasses that of non-smartphone users — in the 3 month average ending August 2010, smartphone subscribers made up 60% of those who used a downloaded application and 55% of those who used a browser.

In August 2010, 75.6 million mobile subscribers ages 13 and older used downloaded applications and 80.8 million mobile subscribers used their browser — 60.4% of the former and 55.5% of the latter group were smartphone users.

During the same period, males accounted for 56% of smartphone subscribers who used downloaded applications or browsers. The number of female smartphone users grow to 44%, representing a 5.5% point increase versus the corresponding August 2009 period. Among the various age segments, 13-17 year olds are exhibiting the strongest growth in using downloaded apps or browsers, up 1.4% points versus year ago to 6.9% of the audience. Those aged 18-24 are also accelerating adopters, representing 16.7% of the audience, a 0.6-percentage point increase.

In terms of the content type accessed through mobile apps, social networking is used by 30%, while search and news applications were used by 18%. Search was the most popular category accessed through browsers, reaching 54% of the smartphone audience. 43% of smartphone subscribers accessed social networking sites via browser, followed by news (40%), weather (36%) and sports information (32%).(source:intomobile)


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