游戏邦在:
杂志专栏:
gamerboom.com订阅到鲜果订阅到抓虾google reader订阅到有道订阅到QQ邮箱订阅到帮看

asymco调查:Ovi Store应用下载量远落后App Store

发布时间:2010-10-05 12:02:45 Tags:,,,

日前,诺基亚向外界报喜,称Ovi Store的每日应用下载量已达230万次,但移动产业咨询公司asymco近日公布的一项报告表明,与苹果App Store目前1770万的每日应用下载量相比,Ovi Store的乐观为时过早,其市场表现仍被苹果甩尾。

asymco_downloads

asymco_downloads

asymco的技术总监霍勒斯·德鸠(Horace Dediu)在其博客中表示,“从调查结果中的Ovi曲线的坡度可以看出,现在还不是诺基亚欢呼的时候……如果要纵观全局,仅根据应用下载量的数字来判断结果是远远不够的,每个用户或者手机平台下载一款应用的可能性究竟有多大,这也是必须考虑入内的问题。”

通过市场调查,德鸠作出总结:Symbian用户平均每周仅下载0.12款应用,而苹果用户的平均下载量已达1.24款。

asymco_table

asymco_table

德鸠估计全球共有1亿名iOS用户(考虑到手机更新换代,这一数据比苹果官方预计的总数少2000万人),而可使用Ovi Store功能的诺基亚手机用户却有1.4亿人。他得出的结论是,“每部iOS手机的平均应用下载量超过诺基亚用户的10倍……对应用开发商而言,这组数据特别具有参考价值。”(本文为游戏邦/gamerboom.com编译)

iOS users download over ten times as many apps as Ovi Store users

The problem with releasing a marketplace’s download stats is it allows you to be directly compared to your competitors.

That’s exactly what one company has done with Nokia’s most recent Ovi Store numbers.

Mobile industry advisory firm asymco claims the current download rates on Nokia’s marketplace leave it trailing the App Store by some distance.

Download derby

At the start of October, Nokia revealed daily downloads on the Ovi Store had hit 2.3 million a day – up from May’s daily rate of 1.7 million.

However, asymco claims there’s little reason to get excited about such growth, given that Apple’s App Store currently hosts 17.7 million downloads a day.

“The slope of the Ovi curve does not yet compel one to get excited over the platform’s prospects in the near term,” says asymco technical director Horace Dediu in the blog post.

“However to get a true picture, one needs to not only look at absolute download numbers but also the probability of any one user or device being used to download an app.”

App appetite

Doing so, Dediu concludes that the weekly download rate for Symbian users is 0.12 apps, compared to 1.24 for the App Store.

To reach the respective rates, Dediu assumes that there are 100 million active iOS users globally – discounting 20 million from Apple’s official total due to upgrades – compared to the 140 million Nokia claims have access to the Ovi Store.

“The rate of downloads per device for iOS is more than 10 times higher [than on the Ovi Store],” he concludes.

“This is the more interesting number if you are a developer.”(source:pocketgamer)


上一篇:

下一篇: