2012年5月，位于芬兰的Angry Birds Land公园项目问世，Roivo计划在芬兰和中国推出更多此类服务；
1）Rovio: We want to be the first entertainment brand with 1 billion DAUs
by James Nouch
Rovio has announced that China is now home to more daily active Angry Birds users than anywhere else in the world.
Proclaiming that the firm is “very happy” with its business in the world’s second largest economy, ‘Mighty Eagle’ Pete Vesterbacka took to the stage at the Slush conference in Helsinki to talk up Rovio’s Chinese operations.
“It’s the biggest market for smartphones and where we have the most daily active users,” he stated.
“It recently overtook the US in daily usage.”
Just a drink
Vesterbacka also discussed Rovio’s future, reiterating the company’s intention to generate more than half of its revenue from physical goods and explaining Rovio’s desire to surpass 1 billion daily active users.
“We announced 30 million DAU at one point, but that was ages ago,” Vesterbacka explained.
“We want to be the first entertainment brand with one billion fans [using the game] every day, watching animations, using our services.
“People think of the one company people use day, which is Coca Cola, and that’s just a soft drink. So it should be straight-forward for us to get to one billion fans every day in the next 2 to 3 years.”
Finally, when asked about the possibility of a Rovio IPO, Vesterbacka replied: “The press likes to speculate about IPOs and acquisitions. We don’t worry about that too much.
“We are profitable and can fund our own growth. We want to make Angry Birds as big as it can be and very much a part of pop culture. We don’t need to do anything else.”
His fellow panellist, Rovio co-founder Niklas Hed, was less certain, however. “We’d do an IPO if it makes sense,” he said.（source：pocketgamer）
2）Windows Phone attracts more ‘whales’ than iOS and Android
by James Nouch
Windows Phone users spend more money in play than iOS and Android players and are more likely to become ‘whales’.
That’s the conclusion drawn by video game research firm EEDAR, which in its latest sutdy claims Microsoft’s platform attracts a far smaller proportion of non-playing players than either Apple or Google’s respective platforms.
Whales – defined by EEDAR as players who spend more than $25 per month in-game – make up 9 percent of Windows Phone’s playerbase.
That compares favourably to the 3 percent boasted by both iOS and Android.
EEDAR also claims a higher proportion of Windows Phone users are ‘dolphins’ – spending between $5 and $24.99 per month – making up 28 percent of players on Windows Phone, compared to 19 percent on iOS and 15 percent on Android.
And while iOS may have its rivals beat when it comes to ‘minnows’, Windows Phone can boast by far the lowest proportion of non-paying players – just 21 percent, compared to 26 percent on iOS and 45 percent on Android.
Graph showing the proportion of non-paying players, minnows, dolphins, whales and killer whales on Windows Phone, Android and iOS. Source: EEDAR
Size of the pond
Of course, monetisation rates aren’t everything, and EEDAR’s report notes that there’s a “stark difference in terms of audience size” that must be taken into account when comparing platforms.
However, for some developers at least, the high monetisation rates observed on Windows Phone offer a real opportunity.
“Ultimately it depends on the target audience. Does your game rely on a larger, casual fan base? Or would it monetise better in an environment with fewer competitors and consumers who are more willing to spend?”（source：pocketgamer）
3）How Gameface.me rode Gangnam Style (part of the way) to viral success
by Jon Jordan
Around Halloween time, I argued it wasn’t a sensible strategy to choose the same single-day event as lots of other developers as the lever for game launches, updates or general marketing activity.
An example of a much more nuanced approach to getting your app or game noticed is proved by US start up Gameface.me.
We covered their personalisation technology earlier in 2012, and as recent blog post from CEO Tipatat Chennavasin demonstrates, it’s making the most of its agile operations.
During the summer, it reworked its PuppetFace app – where you dress up your friends, slap them around or make them do silly dances – to take advantage of the Gangnam Style craze.
Cue an themed update and additional keywords, and a free iOS app that had been getting 50 downloads daily was up to 1,500 per day, peaking at 2,800.
In total, it got 40,000 downloads. Nothing to retire on, but a big difference nevertheless.
Of course, the story has a twist in terms of the cease and desist letter Gameface.me received from the record label.
But every cloud has a silver lining, or as Chennavasin explains, “We now had an ‘in’ with PSY – so let’s get pitching. Our response to the C&D was a business proposal to let us handle the making of the official Gangnam Style app”.
There’s no news on that, yet…（source：pocketgamer）
4）Ad happy: King.com’s ad revenue jumps ten fold thanks to video
by Keith Andrew
Social gaming specialist King.com has claimed a focus on incentivised video adverts has resulted in a tenfold increase in its ad revenue.
In amongst news of the appointment of Michael Bayston as international advertising sales director, the company claimed its video ads – which reward players with extra lives in game for views – boast a 5 percent click-through rate.
Of those that watch said spots, 85 percent do so to their completion.
Eye on engagement
Indeed, King.com’s message for the rest of those operating in the social space appears to be that variety is key to building engagement.
“Other advertising opportunities such as King.com’s Brand as a Friend solution allows advertisers to include themselves as an in-game ‘friend’ to players, helping users unlock new content to advance in the game,” added the firm in a statement.
“Not only does this significantly enhance the player’s gameplay experience, but it firmly drives positive brand sentiment for the advertiser.”
It’ll be Bayston’s job to build King.com’s ad and sponsorship business even further, having previously earned his crust as international sales director at Spil Games.
Big on Bayston
“Michael, with his deep brand relations, great track record and fantastic industry experience will be a great asset to the team as we continue to grow the business internationally,” added executive VP of business development and advertising Mark Charkin.
“King.com’s growth in advertising revenue has scaled along with our explosive growth of players across the web, Facebook and mobile platforms.
“King.com now has over 40 million monthly unique players and has crafted brand solutions that are less intrusive than traditional formats and enhance player experience and engagement with our games.”
Bayston will be based in London, taking charge of building relationships across the EMEA region.（source：pocketgamer）
5）Brazilian mobile market endures second worst month of 2012
by Daniel Gumble
Only 436,000 new subscriptions added in October.
Mobile operators in Brazil endured their second worst month of 2012 in October, with only 436,000 new subscriptions recorded, data form regulator Anatel has reported.
The worst month of 2012 for the Brazilian mobile market was July, which saw a meagre 279,720 new mobile subscriptions added, while the first six months of the year saw the market growing at a rate of 2.2 million new subscriptions per month.
Meanwhile, with the October figures included, the first four months of the second half of the year show an average of 791,000 new subscriptions each month.
At the end of October, Brazil emerged with 259.29 million active subscriptions and a mobile telephony penetration rate of 131.70 per cent. Of this total, 209.88 million were prepaid lines (80.94 per cent of the access base) while 49.41 million were post-paid (19.05 per cent), with 3G terminals totalling 59.01 million.
Emerging as the market leader with a 29.42 percent market share was Vivo, followed by TIM Brasil (26.79 per cent), Claro Brasil (24.65 per cent) and Oi (18.83 per cent). （source：mobile-ent）
6）Infographic: How Angry Birds shot for the Star Wars and won
by Mike Cook
It’s been over three years since Angry Birds first launched, and each passing year throws up bigger and crazier statistics about the series’ success.
With the latest release powering up the charts in typical fashion, we decided to take a look back on the path Rovio followed to partnering with one of the world’s most beloved franchises.
It’s also worth fathoming just which of the two IP is getting the most out of this galactic-scale license mashup – an area we’ve previously touched upon in our weekly app chart round up, The Charticle.（source：pocketgamer）