2）Informa Telecoms & Media最近报告预测，2012年底非洲手机用户数量将达7.61亿，增长17.5%，增幅高于世界平均水平（10.75%）。
3）据insidemobileapps报道，日本社交游戏公司DeNA最近宣布RPG游戏《Blood Brothers》首次在美国Google Play应用营收榜单登顶，另外还在包括加拿大、法国和瑞典在内的22个市场的Android平台排名第一。
在此之前，由Cygames开发的卡牌战斗游戏《Rage of Bahamut》（另一款DeNA发布的游戏）一直稳居过去六个月的榜单首位，直到本周日才被《Blood Brothers》所超越。
目前有三款来自DeNA平台Mobage的游戏跻身美国Google Play应用营收榜单前10名，它们分别是《Blood Brothers》、《Rage of Bahamut》和《Marvel: War of Heroes》。
不过据AppData数据显示，《Rage of Bahamut》现已恢复在Google Play应用营收榜单第一席位，《Blood Brothers》则退居榜单第二名。
苹果这一举措给许多开发者造成了困扰，目前在美国App Store就有50多款游戏含有“Memory”字眼，其中多数为卡牌匹配记忆游戏。《Preschool Memory Match》开发者Darren Murtha表示，由于自己正忙于处理另一款应用的重新审核流程，无暇为这款应用重新命名，所以不得不选择在42个地区的App store中撤下《Preschool Memory Match》，他们打算在明年再更名并重新发布应用。
7）据pocketgamer报道，针对手机游戏公司Glu Mobile声称公司iOS广告收益下降归咎于Tapjoy（应用盈利方案服务供应商）受到苹果制裁这一说法，Tapjoy日前通过博客回应称，Tapjoy服务并不与苹果App Store政策相冲突，苹果目前每周都会通过上百款绑定Tapjoy服务的应用审核。
该公司表示Tapjoy的Mobile Value Exchange服务模式为开发者、用户和广告商提供了便利，有1.1亿月活跃用户和1300万的Tapjoy.com注册用户认同这一服务模式。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）
1）Android eCPMs rise 26% during Q3, but the Apple premium remains
by Jon Jordan
US mobile monetisation platform MoPub has released its Mobile Advertising Marketplace report for the period June to September 2012.
The conclusions are generated from the 20 billion monthly ad impressions that ran through its real-time bidding service.
This will rise for Q4, however, as the company recently announced it was now handling 1 billion ads a day.
Cross platform competition
In terms of headlines, the gap between the price of adverts running on apps and games on iOS and Android devices continues to shrink.
Android eCPMs increased – up 26 percent in Q3 – but the Apple premium – of around 29c – remains.
Indeed, this can be seen most clearly as cost of advertising within iPad apps is double that of apps running on Android tablets.
The other key trend is the importance of the advertising experience – both in terms of the premium attached to rich media ad units such as videos, as well as impressions backed with key words. These typically help in terms of targeting by gender and age.
The addition of such information can increase the value of ads by 40 or 50 percent, as it enables brand advertisers to get involved in mobile campaigns. （source：pocketgamer）
2）Africa’s mobile subscriptions to break 750 million by end of 2012
by Daniel Gumble
Mobile subscriber base to reach one billion by 2015.
Boasting the world’s highest growth rate in mobile subscriptions, Africa’s mobile subscriber base is set to break the 750 million barrier by the end of the year, while the one billion mark also looks set to be trounced by the end of 2015.
According to forecasts by Informa Telecoms & Media, the number of mobile subscriptions in Africa is poised to increase by 17.5 per cent over the year to end-2012; a higher rate than any other major world region and above the world average of 10.75 per cent over the same period.
Africa currently sits behind Asia/Pacific as the second-largest mobile market region by subscription count, ahead of Latin America, Western Europe, Eastern Europe, North America and the Middle East.
“Africa’s mobile market continues to grow robustly, driven by competition among mobile operators, the availability of new data services and strong economic growth on the continent,” said Matthew Reed, principal analyst for Africa and the Middle East at Informa Telecoms & Media.
“And substantial opportunities for further growth remain, because the rate of mobile penetration in Africa is the lowest among major world regions and fixed networks are under-developed or absent across much of the continent,” he continued.
Meanwhile, Informa also forecasts that the number of mobile subscriptions in Africa will reach 761 million by the end of 2012 and will rise to 1.13 billion at the end of 2017. However, the rate of mobile penetration in Africa at the end of September was 67.55 per cent; the lowest rate among major world regions and well below the world average of 91 per cent.
One of the key factors behind the take-up of mobile data services in Africa has been the introduction of 3G networks, while the improvements in international connectivity and the affordability of data-enabled devices has also played a crucial role. And in recent months, operators in five African countries (Angola, Mauritius, Namibia, South Africa and Tanzania) have launched LTE services ahead of some Europe’s ostensibly more developed markets.
However, with LTE subscription numbers in Africa currently at a lowly 5,000, it is thought that take-up of LTE services are likely to be limited to niche markets of more-affluent business and consumer customers for the foreseeable future.（source：mobile-ent）
3）DeNA’s Blood Brothers surpasses Rage of Bahamut for top spot on U.S. Google Play’s top grossing apps chart
DeNA announced today that RPG Blood Brothers reached the No. 1 spot in the U.S. for the first time on Google Play’s top grossing apps chart over the past weekend.
Cygames developed card battler Rage of Bahamut, another DeNA game, held the No. 1 position for more than six months since April 22, until it was dethroned by Blood Brothers on Sunday, according to our traffic tracking service AppData. Blood Brothers has also reached the No. 1 spot on the Android top grossing apps chart in 22 countries including Canada, France and Sweden.
DeNA recently purchased a 20 percent share of developer Cygames for $92 million in an effort to strengthen the alliance between the two companies. DeNA also reported its highest ever revenues at $627 million, with $254 million in profit for the quarter ending on Sept. 30.
Blood Brothers is joined by two other Mobage titles, Rage of Bahamut and Marvel: War of Heroes, in the top 10 on Google Play’s U.S. top grossing apps chart.
Blood Brothers currently sits at the No. 2 spot in the top grossing apps category for Android, with Rage of Bahamut reclaiming the No. 1 spot, according to AppData.（source：insidemobileapps）
4）Half of Brits would rather check their tablet than speak to partner
by Zen Terrelonge
There’s been a number of stats to show the lengths mobile users will go to in order to stay connected to their devices, and tech firm Storage Options has unearthed a few more.
57 per cent of Brits admit to using their mobiles when in bed, 40 per cent do so while sitting on the loo, and one in 20 gadget-obessed users access the device during sex.
In fact, 45 per cent of respondents admit that their phones and tablets prevent them from ever truly relaxing during their spare time.
More worryingly still, 49 per cent of tablet users claim they’re more interested in the device than they are striking up conversations with their partner, while 35 per cent find the amount of time their partner spends on the device more annoying than them not doing housework.
Results also show that 20 per cent of people set a limit on the amount time their other halves can spend using devices, while 45 per cent can’t go an hour without checking their gadgets.
However, 40 per cent reckon their mobiles have improved their efficiency, while 36 per cent of people in Northern Ireland and 34 per cent in the South East of England claim they would miss out on vital information without using their devices for a day.（source：mobile-ent）
5）Touchscreens account for almost 90 per cent of UK phone contracts
by Zen Terrelonge
Button bashing is becoming a thing of the past.
Apple, Samsung, HTC and the like have been key drivers for the proliferation of touchscreen-only phones, with BlackBerry one of the only OEMs to continue sales of traditional QWERTY keypads.
Indeed, sales of touchscreen phones in the UK have grown by 25 per cent year-on-year, according to GfK, with the devices occupying almost 90 per cent of mobile contracts, rising from two-thirds in 2011.
Hussein Elsheibani, account executive, GfK, said: “Throughout 2012, touchscreen-only phones in this category have established clear dominance in the market, driven by the success of high end models.
“It is not only the touchscreen hardware, but also the software that comes with it that appeals to consumers. The touchscreen enables the consumer to use their handset for multiple purposes with the amount of applications being developed increasing immensely.
“This combination of a quality touchscreen and applications has been key to the uptake of touchscreens and will be key to the continuation of the uptake in the consumer market.”
A prime example of touchscreens dominating the mobile market was demonstrated in Q3, with the Samsung Galaxy S III, iPhone 4S, and iPhone 5 ranking as the best-selling handsets.（source：mobile-ent）
6）’Memory’ board game trademark threatens several iOS games
By Frank Cifaldi
Apple is sending notices to several developers asking them to remove or rename Apps that have ‘Memory’ in their titles.
The notices are coming at the request of German company Ravensburger, which claims to hold trademark for the word in several European countries, where it sells a very popular board game simply titled “Memory.”
Gamasutra has received confirmation from two separate App developers about the notices, though neither Ravensburger nor Apple have responded to our requests for commentary.
Darren Murtha, half of the duo behind the popular Preschool Memory Match, tells us that he was forced to remove it from all 42 countries, as he’s too busy working on another app to re-submit this one with a new name.
“We plan on changing the name in those countries and uploading a new version early next year,” he tells us by email.
The news could be a headache for quite a few developers: a cursory glance through the United States App Store shows over 50 games with “Memory” in their titles, most of them card-matching memory games similar to Memory.
And though Ravensburger’s trademark doesn’t extend to the United States, it is an easy assumption that many of these Apps have international versions available.
The countries in which Ravensburger claims to hold the trademark, according to the Apple notice that one developer forwarded to us, are as follows: Armenia, Austria, Bosnia and Herzegovina, Belarus, Belgium, Brazil, Croatia, Czech Republic, Denmark, Egypt, Equador, Estonia, Finland, France, Georgia, Germany, Greece, Hungary, India, Italy, Latvia, Liechtenstein, Lithuania, Luxembourg, Macedonia, Montenegro, Netherlands, Norway, Peru, Poland, Portugal, Russian Federation, Serbia, Slovakia, Slovenia, South Korea, Spain, Switzerland, Turkey, Ukraine and Venezuela. （source：gamasutra）
7）Tapjoy: Apple still approving ‘hundreds’ of Tapjoy apps a week
by Keith Andrew
App incentivisation network Tapjoy has dismissed claims its business is the victim of a clamp down by Apple, branding suggestions that it has fallen foul of the Cupertino giant as baseless.
The firm’s statement – delivered on its blog – comes after TechCrunch reported Tapjoy’s operations were being ‘stomped’ on by Apple, with apps with Tapjoy’s network deployed within them being actively removed from the App Store.
That’s a claim Tapjoy CEO Mihir Shah contests, stating in his blog post that his company works “diligently to ensure compliance with Apple’s terms of service” and adding that Apple “approves hundreds of apps that integrate and leverage Tapjoy” each week.
Tapjoy’s platform works by incentivising users to download other apps within its network by rewarding them with the likes of in-app currency, though critics claim it encourages users to download apps they don’t want and, in turn, unfairly impacts on rankings within the App Store.
It’s a practice that Apple is rumoured to have taken action against back in early 2011, owing to concerns of chart manipulation.
As such, while leagues of apps on the App Store have Tapjoy’s network built in, Tapjoy itself exists as a web app, operating outside the realms of many of Apple’s terms and conditions.
‘Viable and valuable’
“The Mobile Value Exchange model that is at the heart of our platform serves a viable and valuable purpose for those developers, as well as consumers and advertisers,” said Shah in the entry in response to TechCrunch’s claim that the network is a purveyor of “junk.”
“The simple fact is that 110 million monthly active users and 13 million registered users on Tapjoy.com agree with the Mobile Value Exchange model.
“They do so, because they love what we collectively provide.”
TechCrunch’s story was largely based on an admission by Glu CEO Niccolo de Masi that Apple had “extended it prohibition of incentivise advertising to include any linkage to external HTML 5 sites” in an earnings call.
That’s an action that had resulted in a “degradation” of Glu’s iOS advertising revenues, with de Masi specifically citing reducing revenues from Tapjoy.
“As a result our expectation for Q4 are being substantially lowered to reflect these factors as well as to delay our five new titles while our President of Studios completes its 60-day review,” said de Masi.
You can read more about the impact on Glu’s earnings here.（source：pocketgamer）