*在过去24个月中，全球iOS免费增值应用收益增长4倍左右；2012年Google Play免费增值应用收益增长3.5倍，这两个应用商店的付费应用收益则相对保持不变。日本Google Play免费增值应用收益增长24倍，中国iOS免费增值应用收益增长近25倍（数据来源：Appannie）。
3）据insidesocialgames报道，威尔士足球俱乐部Swansea City日前宣布与韩国游戏公司Nexon进行广告营销合作，Nexon将获得该俱乐部赛事的独家营销权，即在比赛日期中在Swansea City的自由球场中植入广告。
足球在韩国是颇受欢迎的体育运动，据EA数据显示，在《FIFA Online 2》用户中，16-19岁青少年玩家占比超过80%。Nexon也曾同EA合作向韩国市场发行《FIFA Online 3》。
4）传媒巨头Heart Corporation近日宣布向社交/手机游戏开发商Spooky Cool Labs（游戏邦注：最近发布了基于华纳兄弟电影《绿野仙踪》的同名社交游戏）进行少数股东权益投资，但并未公开具体投资金额。
5）在本周MAU最快的Facebook游戏榜单上，Zynga游戏《Ruby Blast Adventures》位居榜首，新增460万MAU，增幅为66%。
King.com最新发布的《Pet Rescue Saga》位居第二，新增42万MAU，增幅为4200%。EA游戏《The Sims Social》排名第三，新增40万MAU，增幅为4%。THX Games问答游戏《Saif Almarifa》位居第四，新增40万MAU，增幅达24%。EA另一款游戏《JetSet Secrets》排名第五，新增30万MAU，增幅为23%。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）
1）The Nikkei: GREE’s Operating Profit To Fall 16% Q-O-Q [Social Games]
by Dr. Serkan Toto
The banning of kompu gacha is still affecting GREE‘s financials, if a report the Nikkei published earlier today in Japan is to be believed.
According to the paper, GREE will report an operating profit of US$199 million (16 billion yen) for the quarter that ended September 30 – which would be down 16% from the previous quarter.
If this is true, GREE would be reporting a decline in profit for two quarters in a row.
The Nikkei says that sales have reached 40 billion yen, about the same as in the last quarter.
The paper also learned that sales started picking up from August, making GREE hope to report profit growth in the next quarter.
GREE is reporting on November 14.（source：serkantoto）
2）Freemium revenues have increased 4x on iOS in 12 months
I’ve been busy adding a lot of new benchmarks and market size statistics to our regularly updated pages. Here’s a quick rundown of all the new data, and links to our pages if you’re hungry for more.
Oh, and I love it when people share data with me. Contact me if you have anything interesting to tell me. Everything here helps other developers to plan their business and sanity check their forecasts using the Free to Play Spreadsheet.
How large is the online and mobile games market?
•Over the last 24 months, worldwide revenues for freemium apps on iOS have more than quadrupled. In 2012, worldwide freemium revenues on Google Play have grown 3.5X. Premium revenues for both app stores remained relatively flat in these time periods. (source: Appannie)
•In Japan, Google Play freemium revenues have risen 24X. In China, iOS freemium revenues have grown nearly 25x. (source: Appannie)
•100 million iPads have been sold to date (source: the app side)
•So far $6.5 billion has been paid out to iOS developers. (source: the app side)
•60% of social games monetisation comes from virtual goods (source: superdata research)
Number of downloads
•Ustwo’s Whale Trail has achieved an eightfold increase in number of downloads per month since switching from paid to free (source: the app side)
•Angry Birds, Rovio: 50 million downloads in 35 days (source: Gamesbrief)
•Superdata research has whales as the top 15% of spending users and dolphins as the next 25-40%. Whales generate 50% of the revenue, while minnows – users who spend between $1 and $5 – generate 15% of a game’s revenue.
•RPGs, gambling and poker games generate the highest ARPDAU at 0.05-0.10 USD. (source: superdata research)
Churn and retention
•Approximately 85% of players do not return after the first day (source: Playnomics)
•Users that are brought back into the game within two days of their first session play 334% more overall (source: Playnomics)
•Players who do not churn play for twice as long on their first day (source: Playnomics)
•Players who carry out more actions in a game session are retained for longer (source: Playnomics)
I’ve added ESA Canada’s latest report to the Resources page. It highlights audiences and use cases that have often been ignored by the industry:
•80% of parent gamers play games with their children
•68% of mature gamers (aged 55+) play games most often on a computer
•Among young adults, male and female gamers play video games about as often as each other, with 45% of women and 49% of men playing a few days a week. Competitive online RPG play is very popular regardless of gender.（source：gamesbrief）
3）Swansea City partners with Nexon
Welsh pro soccer club Swansea City today announced it’s teaming up with Nexon Korea for a commercial partnership that will see Nexon granted exclusive marketing rights to the club’s games.
This new partnership will also see the Nexon brand displayed on Swansea City’s Liberty Stadium on game days, and “the two parties will work closely together on staging various promotions over the course of the year-long agreement.”
The announcement was made on Swansea City’s official site, with club vice-chariman Leigh Dineen noting Nexon’s strong presence in Korea and making a general statement about how the partnership will help further the club’s presence in the ASEAN region. Specific details for the deal, as well as any future plans regarding a possible Swansea City social and/or mobile game franchise, weren’t mentioned in the announcement.
Soccer is a popular sport in Korea, and online soccer games are proving major hits in the country. According to Electronic Arts, over 80 percent of the company’s teenagers between the ages of 16 and 19-years-old play FIFA Online 2. Nexon is also involved with the FIFA franchise, as it partnered with EA to publish FIFA Online 3 in the country.（source：insidesocialgames）
4）Hearst Corporation makes equity investment in Spooky Cool Labs
Giant media company Heart Corporation announced today that it made a minority equity investment in social-mobile game developer Spooky Cool Labs. The financial terms of the investment were not disclosed.
Spooky Cool Labs recently released its first social game The Wizard of Oz based on Warner Bros.’ iconic film. The Wizard of Oz is a 3-D citybuilding game that takes full advantage of the licensing deal Spooky Cool Labs made with Warner Bros.; featuring the film’s characters, music and likenesses, including the likeness of Judy Garland’s (Dorothy), Margret Hamilton (the Wicked Witch of the West) and others.
Explaining the investment, president, Hearst Entertainment & Syndication at Hearst Corporation Scott Sassa cited the talent at Spooky Cool Labs, which includes CEO Joe Kaminkow (formerly vice president of game design for IGT) and chairman Larry DeMar (who worked on classic video games such as Defender, Robotron, and Stargate, and hit pinball machines, such as Black Knight, High Speed, Fun House, and The Addams Family).
“We plan on pairing our intellectual property and access to third-party intellectual property with the game development expertise of Spooky Cool to build a big presence in this space,” Sassa added.
Inside Social Game will publish its review of The Wizard of Oz at noon PST today.（source：insidesocialgames）
5）Ruby Blast Adventures returns to the top of the fastest-growing Facebook games by MAU
Zynga’s Ruby Blast Adventures is once again on our list of fastest-growing Facebook games by monthly active user, taking the top spot with 4.6 million MAU for a 66 percent gain.
Coming in at No. 2 was King.com’s recently-launched Pet Rescue Saga, which brought in 420,000 MAU for a 4,200 percent increase. EA’s The Sims Social took the No. 3 spot with 400,000 MAU, up 4 percent. THX Games’ trivia title Saif Almarifa also brought in 400,000 MAU, taking the No. 4 position with a 24 percent uptick. Finally, EA’s JetSet Secrets rounds out the top five titles this week with 300,000 MAU for a 23 percent increase.
Only three other games saw traffic increases greater than 20 percent. Zynga’s CityVille 2 (which launched last week) is up by 170,000 MAU, a 46 percent gain. Zotata’s DragonBound (another new release) was up by 160,000 DAU for a 29 percent increase. Finally, Urban Basketball took in 140,000 MAU for a 35 percent gain.（source：insidesocialgames）