2）据insidesocialgames报道，Spooky Cool Labs新款Facebook游戏《绿野仙踪》日前已上线，该游戏是Spooky Cool Labs与华纳兄弟合作推出的项目，植入了同名电影中的音乐和视频片段等元素。
《Gardentopia》排名第二，新增5万MAU，增幅为250%；PlaySpace游戏《Bingo PlaySpace》位居第三，新增3万MAU，增幅为150%。Babil Games的阿拉伯语战略游戏《نداء الحرب》位居第四，新增3万MAU，增幅为60%。Yamago游戏《Streaker》位居第五，新增3万MAU，增幅为150%。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）
1）Zynga sunsets Treasure Isle and FishVille
This week, Zynga revealed it’s planning to sunset both Treasure Isle and FishVille, alerting players yesterday that the games will be shut down by Dec. 5. What’s interesting about the company’s decision to sunset these games now is that they both have more than 50,000 DAU, showcasing at least some basic parameters for what Zynga considers a successful game.
This follows CEO Mark Pincus’s revelation last week that Zynga was planning to sunset 13 underperforming games. At the time, Pincus didn’t go into detail about which games would be affected and company spokespeople declined to tell us any further information. Both of these games are older Zynga titles, having been on Facebook for several years: FishVille launched in November 2009 and Treasure Isle in April 2010.
Much like other Zynga titles, both FishVille and Treasure Isle saw large initial numbers when Zynga turned its cross-promotion on, with traffic falling off over an extended period of time.
At their peaks, both games saw traffic reaching near 7.5 million daily active users (the best measure of a title’s core audience). While that’s an impressive milestone to hit these days on Facebook, it wasn’t as monumental back in early 2010; by comparison, FarmVille had over 30 million DAU during the same timeframe.
FishVille currently has 730,000 MAU and 70,000 DAU. 70,000 DAU in a nearly 3-year-old game is respectable, but it’s less than 1 percent of the game’s high point of 7.45 million DAU.
Likewise, the game’s percentage of DAU over MAU is currently holding at 9.59, which is underwhelming when you realize a game needs 15 percent to be considered healthy.
Treasure Isle, meanwhile, has 90,000 DAU and 540,000 MAU. Again, this is significantly down from the game’s April 2010 high point of 7.4 million DAU. As opposed to FishVille, though, Treasure Isle’s DAU/MAU rate could still be considered healthy as it’s holding steady at 16.69 percent.（source：insidesocialgames）
2）Wizard of Oz now playable on Facebook [Launch] — Spooky Cool Labs’ new Facebook game The Wizard of Oz is now open to the public. This is the official social game for the movie, thanks to a partnership with Warner Bros. and includes music and video clips from the film.（source：insidesocialgames）
3）Facebook advertisers to pick and choose mobile ad destinations
by Daniel Gumble
Social network now allowing advertisers to select which devices and operating systems to appear on.
You can tell a lot about a person by their choice of mobile. At least that’s the view of some Facebook advertisers, as the social network is now allowing advertisers to pick and choose the devices and operating systems on which they appear.
The move from Facebook to allow advertisers to decide exactly where their ads will be placed is aimed to be benefit all concerned. For instance, Android app developers will no longer have to plough money into advertising to iPhone users, while campaigners at luxury brands will be able to those with an iPad.
These new ad placement options were made available when Facebook officially launched its new mobile app install ads two weeks ago, allowing developers to pay to show links to their App Store or Google Play apps in the Facebook mobile news feed.
Meanwhile, it was revealed last month that Facebook currently generates 14 per cent of total ad revenues from mobile devices.（source：mobile-ent）
4）CartolaFC sweeps this week’s emerging Facebook games
Globo.com’s fantasy (Brazilian) football sim CartolaFC took the top spot on this week’s list of emerging Facebook games, snagging 70,000 monthly active users for a 700 percent gain.
Gardentopia came in at No. 2 with 50,000 MAU, a 250 percent increase. PlaySpace’s Bingo PlaySpace brought in 30,000 MAU, a 150 percent gain that let it take the No. 3 position. Babil Games’ Arabic language strategy game نداء الحرب (“Slogan”) came in at No. 4 with 30,000 MAU for a 60 percent gain. Finally, Yamago’s Streaker also took in 30,000 MAU, a 150 percent increase that let the game take the No. 5 spot.
Traffic gain percentages were on the higher end this week, with three games showing gains larger than 100 percent. Wuhan Circumferential Interactive Tech’s Tarrasque Castle was up by 25,000 for a 500 percent gain. MacHeist’s eponymous title took in 19,950 MAU for a 39,900 percent increase. Finally DJArts Games’ Bush Whacker brought in 10,000 MAU for a 100 percent gain.（source：insidesocialgames）