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每日观察:关注EA游戏《The Simposons:Tapped Out》(10.31)

发布时间:2012-10-31 10:24:52 Tags:,,

1)据insidemobileapps报道,EA最近公布的2013财年第二季度报告显示,公司基于GAAP的移动业务收益达8900万美元,同比上年增长60%。其中自智能手机和平板电脑业务的收益达6600万美元。

EA Digital revenue(from EA)

EA Digital revenue(from EA)

该公司首席财务官Blake Jorgensen表示,公司平板电脑业务的发展很大部分要归功于《FIFA World Class Soccer》在日本市场的出色表现,以及PopCap游戏《宝石迷阵闪电战》、《The Simpsons:Tapped Out》的贡献。

该时期EA基于非GAAP的数字业务收益为3.14亿美元,其中移动业务销售额占比28%。移动业务收益同比上季度增长12.6%(第一季度的非GAAP移动业务收益为7900万美元,其中有2700万来自功能性手机,5200万来自智能手机)。

EA数字平台Origin目前移动注册用户已达1300万,上一季度为900万。

2)EA日前透露旗下移动游戏《The Simposons:Tapped Out》已收获280万DAU,在过去4周中位居iOS热销榜单之首(曾在美国、英国和德国等54个国家的App Store榜单登顶)。

the-simpsons-tapped-out(from techfilipino.com)

the-simpsons-tapped-out(from techfilipino.com)

据AppData数据显示,该游戏目前位居iPhone和iPad热销应用榜单第二名,在10月份多数时间均称雄iOS热销应用榜单。

3)据gamasutra报道,苹果iOS高级副总裁Scott Forstall将于明年离开公司,其离职决定对苹果的影响不容忽视。

Forstall于15年前与乔布斯一起加入苹果,并在创建Mac OSX和iOS操作系统的过程中发挥了重大作用,同时还负责管理苹果与iOS应用开发者的关系,协助推出了苹果社交游戏平台Game Center。

scott-forstall(from ubergizmo.com)

scott-forstall(from ubergizmo.com)

苹果目前并未公布Forstall离职原因,但据《纽约时报》报道,Forstall与公司其他高管不和,并且最近备受批评的Apple Maps应用也同他有关,这些可能都是导致Forstall离职的原因。在此期间,他将担任苹果首席执行官Tim Cook的顾问。

报道指出,将接手Forstall之前事务和责任的苹果高管包括:工业设计高级副总裁Jonny Ive(将负责iOS“人性界面”设计)、网络软件服务高级副总裁Eddy Cue(将负责监管Siri和Maps项目)、前硬件高级副总裁Bob Mansfield(将管理公司无线产品新技术团队)以及软件工程高级副总裁Craig Federighi(将领导iOS和OSX团队)。

苹果还宣布不久前聘请的零售高级副总裁John Browett也将离职,在找到合适的负责人之前,零售团队将直接向Tim Cook述职。

4)据彭博社报道,Google Play目前应用数量超过70万款,这意味着Android应用生态圈规模已经接近iOS系统(游戏邦注:苹果在9月12日发布iPhone 5时曾宣布iTunes App Store应用数量超过70万款)。

iTunes vs Google Play(from insidemobileapps)

iTunes vs Google Play(from insidemobileapps)

5)据mobile-ent报道,苹果iPad Mini首批存货在该设备开始接受在线预订的头三天就宣布售謦,三款支持Wi-Fi的iPad Mini设备发售时间将延后两周,而支持LTE的iPad Mini设备却还未上架。

iPad Mini(from apple.com)

iPad Mini(from apple.com)

有些投资者原先担心该设备的定价策略(起售价为329美元)难以同Nexus 7和Kindle Fire等较平价的平板电脑竞争,但从目前供不应求的情况来看,这种担忧确实是多余的。

6)HTC最近发布的智能手机进化信息图表预测,2012年手机应用下载量将达360亿次,预计到2016年用户人均拥有1.4部移动设备。

该图表还指出,2010年智能手机在所有手机销量中占比50%,其中有97%新智能手机购买者表示自己想玩《愤怒的小鸟》。

2010年移动数据流量是2000年整个互联网流量的3倍左右,而2011年全球移动数据流量则比2010年增加2.3倍。

2011年Android设备数据使用率超过了iPhone,智能手机数据使用量平均每月达150MB,移动网络速度增长66%。

2012年Windows Phone Marketplace应用数量超过10万款,每天新增313款应用。

evolution of smartphone(from HTC)

evolution of smartphone(from HTC)

本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)EA mobile revenue up to $89M, $66M from smartphones and tablets

Scott Reyburn

Electronic Arts’ non-GAAP mobile revenues grew 60 percent year-over-year to $89 million for Q2 2013. Of that, $66 million comes from smartphones and tablets, according to Chief Financial Officer Blake Jorgensen.

Jorgensen said today during the company’s earnings call the growth on tablets can be attributed to the strong performance of FIFA World Class Soccer in the Japanese market, PopCap’s Bejeweled Blitz and The Simpsons: Tapped Out, which has reached 17 million total downloads among other achievements.

Overall the company reported $314 million in non-GAAP digital revenue for the quarter, with mobile sales accounting for 28 percent of EA’s total digital revenues.

Mobile revenues were also up 12.6 percent quarter-over-quarter. In July the company reported it saw $79 million in non-GAAP mobile revenue for Q1 2013, $27 million from feature phones and $52 million from smartphones.

The company’s Origin service continued to grow on mobile. The service now boasts 13 million registered mobile users, up from 9 million last quarter.(source:insidemobileapps

2)Simpsons: Tapped Out hits 2.8 million DAU as top grossing app

Scott Reyburn

Video game giant Electronic Arts’ Q2 2013 earnings report today revealed that The Simpsons: Tapped Out just reached a record-high 2.8 million daily active users after being No. 1 on the iOS top-grossing chart for the past four weeks.The Simpsons: Tapped Out app icon

EA says The Simpsons: Tapped Out also hit No. 1 in the App Store in 54 countries like the U.S., the U.K. and Germany.

According to our traffic tracking service AppData, The Simpsons: Tapped Out is ranked today No. 2 on both the iPhone and iPad top grossing apps charts. The game has been the No. 1 top grossing app for iOS for a majority of October. Additionally  The Simpsons: Tapped Out was recently updated with Treehouse of Horror content, which has helped keep the title in its top spot all month long.(source:insidemobileapps

3)iOS chief Scott Forstall leaving Apple

By Eric Caoili

Apple’s iOS senior vice president Scott Forstall, who has overseen the operating systems and software for the iPhone and iPad since the devices launched, will leave the company next year.

Forstall’s departure will be a major change for the company — he joined the corporation with Steve Jobs 15 years ago when Apple acquired NeXT, and played a crucial part in building the Mac OSX operating system, as well as iOS. He also managed partnerships with iOS developers, and helped launch Apple’s social game platform Game Center.

Apple has offered no reason for Forstall’s departure, but a report from the New York Times indicates that there was friction between him and other executives at the company, and that his involvement in Apple’s recent troubles with its buggy Maps app may have played a part. He will serve as an advisor for CEO Tim Cook in the interim.

A number of executives at Apple will take over Forstall’s previous responsibilities — Industrial Design SVP Jonny Ive will now handle “Human Interface” design for iOS, Internet Software and Services SVP Eddy Cue will oversee Siri and Maps, former Hardware SVP Bob Mansfield will manage a new Technologies group for the company’s wireless products, and Software Engineering SVP Craig Federighi will lead the iOS and OSX teams.

Apple also announced that recently recruited Retail SVP John Browett will be leaving, and that the Retail team will report directly to Cook as the company searches for a replacement.(source:gamasutra

4)iOS and Android app stores now tied with 700,000 apps each

Kathleen De Vere

There are now more than 700,000 Google Play apps reports Bloomberg. The number signals the Android app ecosystem is now roughly the same size as the iOS one.

For those of you keeping score, during the iPhone 5 launch event on Sept. 12, Apple revealed there were more than 700,000 apps in the iTunes App Store. Apple also repeated that number during its Q4 2012 earnings call.

While the total number of apps available in an app store is only a rough measure of a platform’s overall health — raw numbers don’t indicate the quality of apps available, or how effectively their developers are able to monetize them — it’s clear from the accelerating growth rate of Google Play that developers seem to be more interested in the platform than ever.(source:insidemobileapps

5)iPad Mini sells out entire initial stock

by Daniel Gumble

iPad Mini sells out entire initial stock

All models sold out three days after online pre order availability.

The initial inventory of Apple’s iPad Mini has sold out just three days after becoming available for pre order online.

Shipping times for the three Wi-Fi versions of the black and white iPad Mini have now been pushed back to two weeks, suggesting that entire initial stock is sold out. The LTE-enabled iPad Mini models are, however, yet to go on sale.

While some investors were initially unsettled by Apple’s decision to price the iPad Mini at a starting cost of $329 – notably higher than such competing tablets as the Nexus 7 and Kindle Fire – its unprecedented demand is sure to have gone some to allaying any such concerns.(source:mobile-ent

6)INFOGRAPHIC: 36 billion apps expected to be downloaded in 2012

by Daniel Gumble

INFOGRAPHIC: 36 billion apps expected to be downloaded in 2012

That’s over five apps per person on the planet.

With no less than 36 billion apps projected to be downloaded by the end of the year, HTC has produced the following infographic to track the evolution of the smartphone.

Detailing some of the key moments in the development of smartphones over the years, HTC’s ‘The Evolution of the Smartphone’, takes a backwards glance at some notorious models of old, from the first waterproof phone to the very first slider, whilst also pondering the continuing influence of the smartphone upon our daily lives.

The infographic also predicts that by the year 2016, there will be 1.4 mobile devices per capita.(source:mobile-ent


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