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每日观察:关注美国社交游戏玩家活跃度(10.19)

发布时间:2012-10-19 14:43:56 Tags:,

1)Playnomics最近发布的第三季度调查报告显示,该时期社交游戏开发商所获取的近95%美国玩家属于非活跃用户,约90%美国玩家第一天之后就不再重返游戏。

drop off in first 3 days(from play)

drop off in first 3 days(from Playnomics)

美国女性用户流失率略高于男性用户,但她们离开之前的游戏时长超过后者。女性用户流失之前平均体验游戏时长为4.5天,男性则是4天。

留存用户首天的游戏时长约为流失用户的2倍,其首天游戏平均时长为42.8分钟,而后者则是21.8分钟;多数玩家喜欢在周六玩游戏,但在周一的游戏时间最长。

avg play minutes(from Playnomics)

avg play minutes(from Playnomics)

percentage of total spend by day(from play)

percentage of total spend by day(from Playnomics)

俄勒冈州的玩家粘性位居全美第一,美国东南部玩家粘性最低。

从全球范球来看,MENA(中东和北非地区)玩家粘性最高;亚太地区玩家粘性最低,但在第三季度期间已经增长33%。

2)据insidesocialgames报道,Zupcat首席技术官Hernan Liendo最近在谷歌开发者博客发文指出,谷歌App Engine在其开发多人赛车游戏《Race Town》过程中发挥了重要作用,并节省了大笔开支。

Google App Engine(from java.sys-con.com)

Google App Engine(from java.sys-con.com)

Liendo表示,App Engine技术有助于工作室解决许多社交游戏开发条件,例如确保高度正常的运行时间,灵活应对社交网络API变化,同时管理全球成千上万玩家的活动等。App Engine不但提供了可靠的后端服务器,还可作为参数服务器及内容传输网络。

《Race Town》虽然并未一炮走红,但已经小有成就,该游戏自去年11月份发布以来流量一直在逐渐增长,在今年8月份达到最高峰时的9万DAU,但目前DAU介于3万至5万之间。

3)德勒会计师事务所最近公布了其评选的日本TMT(科技、媒体及通信)领域前50家发展最快的公司名单。

该名单显示,从销售额来看,东京社交游戏工作室guni在过去三年中一直是日本发展最快的公司。在这一时期该公司增长幅度达到3950.2%,而该榜单名列首位的公司Jibannet增幅也仅为2013.8%。

排名第三的则是在手机游戏领域颇为活跃的Mobcast(增幅为898.1%);GREE位居第六(增幅为360.2%),它在过去数年也经常出现在这一名单中。

其他上榜的日本游戏开发商包括Eitarosoft(排名第八,增幅为289.3%),Drecom(排名第十,增幅为203.8%),Voltage(位居28名,增幅为85%)。

4)据insidesocialgames报道,手机社交游戏开发商Game Insight日前宣布将于年底向iPad发布寻物解谜游戏《Mystery Manor Blitz》,玩家将在其中探索Mr Z的豪宅,使用罗盘、炸弹、照明灯以等工具闯关并获取高分,但只有不使用任何道具并且完成所有房间探索任务的玩家才有可能获得最高分。

Mystery Manor Blitz(from kotaku.com)

Mystery Manor Blitz(from kotaku.com)

该公司发布于iPad的上一款游戏《Mystery Manor: Hidden Adventure HD》表现良好,据AppData数据显示,该游戏曾在iPad应用营收榜单位居第24名,iPad免费游戏榜单第177名,iPad游戏营收榜单第18名。而Facebook版本的《Mystery Manor》目前DAU也达到13万左右。

5)据games.com报道,Facebook游戏开发商Kixeye最近向《War Commander》引进即时战斗功能Live Battles,支持玩家在同步玩法中攻击或回击敌人。

war-commander(from games)

war-commander(from games)

不过这并非Kixeye首次使用即时玩法,这一功能最初现身于该公司去年发布的游戏《Battle Pirates》。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)85 percent of US social players don’t come back after first day

Mike Thompson

Analytic group Playnomics today released its Q3 2012 user data report, revealing highlights about the play habits and churn rates for social game players here in the United States. The most eyebrow-raising figure to come out is that 85 percent of new social game players didn’t come back to a game after the first day.

The study also revealed about 95 percent of all U.S. players acquired between July and September were inactive by the end of the quarter. Among those users who leave social games, women churned at an undisclosed higher rate than men. That said, women also play social games longer than men before they quit.

Those people who don’t churn can actually be identified early on, since Playnomics says these folks tend to play twice as long on their first day as churners. Also, players are most likely to play on Saturdays, but will play the longest on Mondays. Fridays and Saturdays are when games monetize best, Finally, the state of Oregon had the most engaged players in the country and the Southeastern area in the U.S. had the least engaged.

Playnomics’ user data report provides each player with a score based on attention, loyalty and intensity so developers can glean a better understanding of their player base in order to retain users.  You can check out the rest of the study’s results here.(source:insidesocialgames

2)Google’s App Engine allows devs to affordably create scalable social games

Mike Thompson

In a guest post on Google’s Developer Blog, Zupcat CTO Hernan Liendo said Google’s App Engine was instrumental in helping his company succeed at building its multiplayer racing game RaceTown without a huge budget.

According to Liendo, App Engine’s technology allowed the studio to deal with the various requirements facing social game developers, like ensuring high uptime, flexibility to deal with social networks’ API changes and the ability to concurrently manage thousands of players across the globe. “App Engine addresses these complicated issues,” he writes. “It provides few tracerouting hops from almost anywhere in the world, great uptime, automatic scalability, no need for infrastructure monitoring and a reasonable price for content delivery.”

The main strength of App Engine, Liendo explains, is that it not only serves as a solid backend server for games but also as a metrics server and content delivery network. Liendo also says the App Engine Datastore is perfectly suited for social games because of its high availability and the ease with which it handles “hundreds of millions of rows of data.”

Although RaceTown hasn’t been a runaway hit, the game’s certainly a proven success. Since launching last November, the game’s seen regular growth surges, peaking at 90,000 daily active users in August but it’s now bouncing between 30,000 and 50,000.(source:insidesocialgames

3)GREE Partner gumi Tops Deloitte’s Technology Fast 50 Ranking [Social Games]

by Dr. Serkan Toto

Deloitte Touche Tohmatsu has released their ranking of the top 50 high-growth companies in Japan in the TMT sector (Technology, Media & Telecommunications), and the rapid expansion of the country’s social gaming sector is clearly reflected in the list.

According to Deloitte’s “Japan Technology Fast 50 Ranking”, Tokyo-based gumi has been the fastest growing tech company in Japan during the last 3 years (based on sales).

Deloitte says that the revenue of the GREE partner grew by a staggering 3,950.2% in that time frame. Not really that surprising when you look at stats like this.

By contrast, the first runner-up (a company called Jibannet) grew by “just” 2,013.8%.

The No. 3 is Mobcast (+898.1%), which is also active in mobile games.

GREE is on No. 6 (+360.2%) and has actually performed very well in the Deloitte list in the past.

Other game developers on the list include Eitarosoft (No. 8 with a 289.3% plus), Drecom (No. 10/203.8%), Kayac (No. 15/145.3%), and Voltage (No. 28/85%).(source:serkantoto

4)Game Insight announces Mystery Manor Blitz

Mike Thompson

Mobile Social developer Game Insight today announced its newest Mystery Manor game for mobile devices: Mystery Manor Blitz, which will launch for iPad later this year.

Mystery Manor Blitz is will feature many of the usual staples present in hidden object games: Players are invited to explore the mansion of Mr. X, engaging in timed challenges as they search the haunted rooms and searching for various items that are often camouflaged by their surroundings. Along the way, they’ll be able to use tools like compasses, bombs, flares and time boosts to beat levels with the highest score possible.

However, Game Insight tells us the highest scores in the game will actually only be available to those players who actually complete rooms without using any items at all. By doing this, users will earn score bonuses and unlock achievements they can share both on Facebook and Twitter.

The last Mystery Manor game to arrive on iPad was Mystery Manor: Hidden Adventure HD, which is performing well. Our traffic-tracking service AppData shows the title is the No. 24 top grossing iPad App, the No. 177 top free iPad game and the No. 18 top grossing iPad game. Meanwhile, the Mystery Manor brand is still holding strong on Facebook, hovering around the 130,000 daily active user mark.(source:insidemobileapps

5)War Commander Live Battles let you lay the smackdown in real time

by Joe Osborne

Despite October being a rough month for hardcore Facebook game maker Kixeye, the studio has managed to push out an interesting feature for its flagship social game, War Commander. Welcome to Live Battles, otherwise known as another reason to never leave your computer for too long. This feature introduces what its name implies: synchronous, or real-time, war.

What Live Battles means is that, whenever a player is logged into War Commander, they’ll instantly notice when an enemy players attacks their base, and will be able to retaliate in real time. Not only does this give defenders a fighting chance, but it makes invading an enemy base a much heavier decision.

The Live Battles feature may be new to War Commander, but it isn’t necessarily new to Kixeye. The feature first made its debut in Battle Pirates soon after it launched last year. But considering War Commander has far surpassed that naval strategy release in terms of monthly and daily players, it makes sense for Kixeye to bring real-time play to its most popular game. Another step forward toward real-time games on Facebook? We could be down with that.(source:games


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