1）根据Chitika在10月10日广告印象数据，该网络已有51%的iPad采用iOS 6操作系统，而iPod的这一比例仅超过42%，Chitika认为出现这种差别的部分原因可能是许多用户仍在使用无法升级到iOS 6的旧款iPod，而第一代iPad却仍可兼容iOS 6。

ios-6-adoption(from Chitika)

iPhone用户升级到iOS 6的速度最快，目前覆盖率已达68%；从总体上看，iOS 6在 Chitika网络的覆盖率已达58.885。

cbmetrics(from chartboost)

而一个广告平台Chartboost的数据则略有不同，该网络的iOS6覆盖率不足50%，但总体仍呈现增长趋势。Chartboost指出，iOS 6覆盖率增长最快的国家/地区分别是意大利（65%）、德国（62.3%）、荷 兰（60.6%）以及英国（57.6%）。而中国的iOS 6覆盖率增长最慢，目前覆盖率仅为24.5%。

country metrics(from chartboost)

2）451 Research/ChangeWave Research在9月份针对4270名北美用户的调查结果显示，32%受访者表示有意购买iPhone 5，其中19%声称“很可能”购买该设备，13%表示“有可能”。2011年10月份针对iPhone 4S的用户购买意向调查结果显示，仅有10%受访者“很有可能”购买iPhone 4S，11.5%表示“有可能”购买（iPhone 5发售头三天销量超过500万部，iPhone 4S则是400万部）。

likelihood of buying(from ChangeWave Research)

apple_maps_vs_apple_antenna(from ChangeWave Research)

在针对已经升级到iOS6或者购买了iPhone 5的用户调查中，90%受访者称Apple Maps应用“没有任何问题”，在剩下的10%用户中，有3%认为Apple Apps“问题很大”，6%认为该应用“有点问题”，1%认为“不算大问题”。而2010年夏季针对iPhone 4的信号接收问题，有7%受访者认为这是“一个很大的问题”，14%认为“有点问题”，14%认为“不算大问题”，64%认为“根本没有问题”。

3）据venturebeat报道，欧洲最大的电子零售商Media Market内部泄露的资料显示，iPad Mini将有16种不同规格，其中最基本款型为8GB、WiFi，售价约250美元的设备，最高级型号则是64GB，使用蜂窝网络（可能包括4G LTE和3G技术），售价650美元的设备。根据德国科技博客Flo’s Weblog披露的信息显示，iPad Mini型号和售价情况如下：

ipad_mini(from Flo’s Weblog)

*8GB WiFi 黑/白，250美元

*8GB 蜂窝网络 黑/白，350美元

*16GB WiFi 黑/白，350美元

*16GB 蜂窝网络 黑/白，450美元

*32GB WiFi 黑/白，450美元

*32GB 蜂窝网络 黑/白，550美元

*64GB WiFi 黑/白，550美元

*64GB 蜂窝网络 黑/白，650美元

4）据serkantoto报道，MHN Japan日前宣布旗下社交平台LINE（游戏邦注：其用户已超过6000万）的首款社交游戏《LINE Birzzle》目前下载量已达到1000万次。

LINE Birzzle(from prnewswire.com)

该游戏由韩国工作室Enfeel开发，于今年7月4日登陆iOS和Android平台，发布头24小时就收获200万用户，历时97天突破1000万次下载量。这款游戏推出免费版本，以及售价1.99美元的付费版本《LINE Birzzle Plus》。

MHN Japan还宣布LINE将在今年底前推出10款新游戏（包括第一和第三方游戏）。

5）据serkantoto报道，日本热门社交游戏《Puzzle & Dragons》至今在日本已收获150万用户，为提升游戏影响力，其开发商GungHo将从10月15日起在日本国家电视台加大宣传力度。预计将于下个月推出该游戏英文版本。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Study: Europeans Quickest To Adopt iOS 6, Overall Updates Growth Continues

Darrell Etherington

We’ve got some new and interesting numbers to share about iOS 6 adoption three weeks after launch, from a couple of different sources, both of which show users continue to update to the new mobile OS from Apple. There are also some interesting differences depending on region, with some countries lagging far behind the U.S. in terms of adoption and some surging far ahead.

First, from Chitika, the news that iOS 6 adoption has climbed to just a hair shy of 68 percent on iPhone devices, based on a snapshot taken October 10 of the traffic coming through millions of ad impressions on Chitika’s network. The iPad is at 51 percent running iOS 6, passing the tipping point of more than half of all users, and the iPod rose to just over 42 percent.

Chitika thinks that part of the reason behind the differences might be the overabundance of older devices still in use in the iPod segment that can’t upgrade to iOS 6, whereas all but first-generation iPads are currently compatible, and iPhones enjoy a quicker turnover cycle with consumers thanks to carrier upgrade incentives. Overall, iOS 6 adoption sits at 58.88 percent, according to Chitika’s data.

The numbers from Chartboost paint a slightly different picture. Overall, they see iOS 6 adoption sitting at just under 50 percent. That’s still an improvement from when it showed growth nearly stalling last week, but considerably under Chitika’s picture. But both continue to show an upwards trend.

In addition to looking at overall OS version adoption, Chartboost also broke down country-by-country uptake, and that showed some interesting variances depending on where users are in the world. Top iOS 6-adopting nations include Italy (65 percent), Germany (62.3 percent), the Netherlands (60.6 percent) and the UK (57.6 percent). On the other end of the spectrum, China is among the lowest adopting countries, with just 24.5 percent on iOS 6. You can see a number of other nations in the chart below.

One more chart from Chitika below shows how various countries stack up relative to the U.S. The geographical iOS 6 adoption breakdown provides an interesting look at where users are more eager to be on the latest version, but other factors like device distribution and access to reliable Wi-Fi connections could be at play.（source：techcrunch）

2）ChangeWave: iPhone 5 selling at record rates based on buying intention; consumers don’t have a problem with Apple Maps

Scott Reyburn

A new survey published today by 451 Research/ChangeWave Research revealed that the iPhone 5 is set to sell at a “record” pace based on buying intention, not actual purchases.

The September survey asked 4,270 North American consumers how likely they were to buy an iPhone 5 in the future. Results showed that one in three people, 32 percent, said they’re likely to buy Apple’s fifth generation iPhone, with 19 percent saying “very likely” and 13 percent saying “somewhat likely.” Compared to results from a similar question in an October 2011 survey from the Bethesda, Md.-based research firm, the iPhone 4S launch saw 10 percent of consumers were “very likely” and 11.5 percent were “somewhat likely.”

Despite the survey focusing on purchasing intention rather than actual sales, the iPhone 5 has already been selling at a record mark over the iPhone 4S, with more than 5 million iPhone 5′s sold in its first three days, which outpaced the 4 million sold for the iPhone 4S.

The survey also posed the question to its participants, who already upgraded to iOS 6 or purchased an iPhone 5, whether the new Apple Maps app was a problem. 90 percent of users said it was “no problem at all/haven’t experienced any problem,” even though Apple has publicly apologized about its Maps app. The other 10 percent of people broke down into 3 percent saying it was a “very big problem,” six percent saying “somewhat of a problem” and one percent saying “not much of a problem.” Contrasting the iPhone 4′s antenna and reception issue in the summer of 2010, a ChangeWave survey in 2010 showed that seven percent of new iPhone 4 owners saw the issue as a “very big problem,” 14 percent as “somewhat of a problem,” 14 percent as “not much of a problem” and 64 percent as “no problem at all/haven’t experienced any problem.”（source：insidemobileapps）

3）iPad Mini: 16 options from 8GB to 64GB, prices from $250 to $650

John Koetsier

iPad Mini models and prices have been revealed by someone with access to the internal system of Europe’s largest electronics retailer, Media Markt.

According to the screenshot, there will be 16 different iPad Mini configurations, starting at an 8GB WiFI model for approximately $250 U.S., rising to a 64GB version with cellular — presumably including 4G LTE connectivity as well as 3G.

The prices are an interesting comparison to an iPod Touch, which starts at $299 for 32GB, an iPad2, which starts at $399 for 16GB, and the newest retina iPad, which begins at $499 … all of which will force consumers to think hard about the exact mix of portability and product they want when purchasing. And they provide Apple a tablet price point at least within shouting range of Amazon’s we-sell-at-cost Kindle Fire, at $159.

But, in a very Apple-esque move, they are not aggressively challenging the $200 mark.

Here are the models, which anyone who’s looked at the current iPad versions will recognize. For each I’ve roughly translated the price from Euros to U.S. dollars, minus Germany’s 19 percent value-added tax.

8GB WiFi Black/White, $250

8GB Cellular Black/White $350

16GB WiFi Black/White $350

16GB Cellular WiFi Black/White $450

32GB WiFi Black/White $450

32GB Cellular Black/White$550

64GB WiFi Black/White $550

64GB Cellular Black/White $650（source：venturebeat）

4）After 97 Days: LINE Birzzle Hits 10 Million Downloads

by Dr. Serkan Toto

NHN Japan has announced that LINE Birzzle, the first social game released on the LINE platform, reached 10 million downloads worldwide.

Developed by Korea-based Enfeel, the title hit iOS and Android on July 4 this year and managed to rack up 2 million users in 24 hours.

LINE Birzzle needed just 97 days in total to get to the 10 million mark.

It is available for free (iOS, Android) bur also comes in a paid version (for US$1.99) dubbed Line Birzzle Plus (iOS, Android).

The game is obviously a big success and testament to LINE’s power (the app has over 60 million users currently), but I still remain bearish on the possibility of LINE to become a platform for social games (or most other forms of content, for that matter).

For example, inside Japan, I am still not seeing a mass exodus of social game companies from Mobage or GREE to LINE – far from it, actually. But that’s exactly what’s needed to become a “platform”.

NHN Japan itself says that LINE will see 10 new games (first and third party) by the end of this year.（source：serkantoto）

5）Puzzle & Dragons: Japan’s Most Popular Platform-Free Social Game Gets A TV Spot [Social Games]

by Dr. Serkan Toto

Tokyo-based GungHo, maker of Japan’s most successful platform-free social game Puzzle & Dragons, is ready to invest more in marketing their flagship title.

Puzzle & Dragons isn’t using the Mobage or GREE networks but has racked up 1.5 million users so far – in Japan only, and until late September on iOS only (where the game was launched in February this year).

To give the game an extra boost, Puzzle & Dragons will be advertised on national TV in Japan starting Monday, October 15. GungHo says there will be 15- and 30-second versions of the spot that is embedded below (in its longer version).

As I previously mentioned, Japan is the only country in the world where social games are being advertised on national TV, “at scale” and during prime time.

Puzzle & Dragons in English is expected to launch next month.（source：serkantoto）