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每日观察:关注日本运营商NTT Docomo社交游戏平台(9.28)

1)据AppData数据显示,已有1530万用户通过iOS 6访问Facebook。苹果曾在本周一宣布超过1亿部iOS设备已升级至最新操作系统,这意味着在一周内已经有15%的iOS 6用户连接至Facebook。

Facebook-iOS-6(from ijailbreak.com)

Facebook-iOS-6(from ijailbreak.com)

iOS 6绑定Facebook功能便于用户直接向该社交网站发布照片和更新状态,同步联系人和事件列表等,并且可以在多个设备上登陆同一个Facebook帐号。

2)据serkantoto报道,最近有消息称日本电信运营商NTT Docomo计划在今年11月份面向Android智能手机及平板电脑推出自己的社交游戏平台。

ntt-docomo(from insightvas.com)

ntt-docomo(from insightvas.com)

Docomo已有6000万用户(占据近50%的市场份额),已有10多年的移动内容销售经验,目前是日本三大电信运营商的最佳品牌(游戏邦注:另外两大运营商分别是SoftBank Mobile和KDDI)。

值得注意的是Docomo计划推出一个跨运营商平台,这意味着SoftBank或KDDI用户也可注册该平台。目前来看国,Docomo将与Mobage和GREE平台形成直接竞争关系。

据该公司所称,它已经获得10家社交游戏开发商的支持(例如Namco Bandai、世嘉、Capcom、KLab、Taito和Cave),计划在该平台上线时推出30款免费游戏。

最重要的是,Docomo将仅收费20%的平台使用费,而开发商在DeNA和GREE平台基本上却需支付比此多两倍的抽成。

3)据insidesocialgames报道,PopCap及美国牙科协会(ADA)最近合作展开“Stop Zombie Mouth”活动,将美国市场推出印以《植物大战僵尸》角色的集换卡片,其中含有PC/Mac版本的《植物大战僵尸》免费折扣。

Zombie trading cards(from tech.mediapremium.info)

Zombie trading cards(from tech.mediapremium.info)

4)据insidesocialgames报道,Facebook最近清除应用页面的虚假“Like”的新举措导致Zynga等开发商流失成千上万粉丝。《Texas HoldEm Poker》的“Like”数量下滑10万左右,《FarmVille》流失4.1万个“Like”,《CityVille》流失2.5万,《Mafia Wars》流失2.1万。

Texas HoldEm Poker--like(from jonloomer.com)

Texas HoldEm Poker–like(from jonloomer.com)

5)据Techcrunch报道,微软Windows Phone开发者中心最近宣布推出一项功能,支持开发者将用户评价翻译成另一种语言,以便开发者了解海外用户的需求。

reviews(from techcrunch)

reviews(from techcrunch)

观察者称有许多开发者并未推出本土化版应用,却仍能够在非英语国家获得成功,这项功能有助于开发者在无需借助谷歌翻译工具的情况下,理解海外用户评价内容。

6)网站转化率服务供应商Onswipe最近根据其合作伙伴网站的1万名用户数据指出,截止本周五上午,升级至iOS 6的iPhone流量已占比59.48%,而升级到iOS 6的iPad流量则占比41.4%。

iOS 6 traffic(from techcrunch)

iOS 6 traffic(from techcrunch)

这意味着仅隔一周大部分iPhone用户就已经升级到iOS 6,而iOS 5发布整整4周后其iPhone覆盖率才达到38%。(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

1)More than 15M users connect Facebook with iOS 6

Brittany Darwell

More than 15.3 million users have connected their Facebook accounts with iOS 6, according to our AppData tracking service.

On Monday, Apple announced that more than 100 million iOS devices are running the latest operating system. This means roughly 15 percent of iOS users have connected with Facebook only a week after the option became available. Facebook integration in iOS 6 allows users to post photos and status updates directly to the social network, sync their contacts and events, as well as Like items in iTunes and the App Store.

It’s worth noting that users can connect a single Facebook account to multiple devices — an iPhone, iPad and iPod Touch, for example — and the number of devices running iOS 6 and connecting with Facebook is growing every day so this is a very early figure. Overall, though, this is a good number of people connecting with Facebook, considering that users are not prompted to connect their accounts during the process of upgrading to iOS 6 or starting up their iPhone 5. It seems many users were aware of the Facebook integration in advance and sought out to connect their accounts through the settings menu, where they can also configure Twitter sharing. Users will also see a prompt when they attempt to share a link or photo to Facebook for the first time.

Some users might have hesitated to connect with Facebook because of reports that it will create duplicate contacts or include the wrong email addresses for their friends. However, users have the option to disable contacts and events from syncing. Others might not ever want to connect their accounts because they prefer not to link Facebook to other services. When users connect iOS with Facebook, third-party apps can more easily use a person’s Facebook information to customize the experience, though users have full control over which apps can do this.

According to AppData, iOS has 15,346,811 monthly active users and 12,492,123 daily active users. For the most part, Facebook has not been reporting numbers for iOS, but it did temporarily today.(source:insidemobileapps

2)This Is Big, Not Huge: NTT Docomo Launches GREE And Mobage Competitor [Social Games]

by Dr. Serkan Toto

Nobody can be really surprised about this, but I myself have been wondering why Japan’s big telcos keep refusing to enter the country’s big social gaming market for years, especially as all three are aggressively moving from data and voice to content sales.

But today the local mobile industry is talking about just one news: NTT Docomo’s plan to launch its own social gaming platform on smartphones (Android) and tablets as early as November this year.

Docomo has 60 million subscribers (close to 50% market share), over a decade of experience in selling mobile content (it also invented i-mode), and has clearly the best branding among the big three telcos (SoftBank Mobile and KDDI au are the other ones).

In other words, this is big.

What’s really interesting in my view is that Docomo is planning a cross-carrier platform, which means SoftBank or KDDI subscribers can register for it, too.

So on paper, Docomo is going directly against Mobage operator DeNA and GREE here.

The company says that it roped in 10 social game developers already (i.e. Namco Bandai, Sega, Capcom, KLab, Taito, Cave), which prepare some 30 F2P titles for when the platform goes live.

Key point: Docomo charges only 20% platform usage fees, while developers usually need to pay almost double that number to DeNA and GREE.

This makes sense, as the roughly 10% Docomo and other carriers charge from DeNA and GREE (and by extension from devs) for virtual item payments don’t play a role on Docomo’s own platform (that 10% is the carrier billing fee).

Docomo is planning to pre-load a link to the new service on all new phones the company ships from this winter. All 2,000 Docomo stores will advertise the yet to be named offering, too.

As mentioned above, I personally think that this is a big move with the potential to change the market to some extent, but Docomo’s chances of dethroning DeNA and GREE (if that’s the plan in the first place) are low. DeNA and GREE already have the content, user base, branding, positioning, and – extremely important – the developer relations.

And Docomo has been offering mobile games on its portals on feature phones and smartphones all along, while GREE and DeNA grew exponentially on the Japanese market.

The problem here for the duopolists is that any competition is bad news, especially as both DeNA and GREE are currently coping with the transition to smartphones and the competition from Google Play and the App Store.

Japanese smartphone game devs now have a third attractive alternative with a very friendly fee structure – and I am absolutely sure that SoftBank and KDDI will follow up if Docomo sees the tiniest bit of initial success with their platform.

At the Tokyo Stock Exchange, shares in Gree and DeNA opened ask-only today (and fell), while Docomo rose.

Docomo itself hasn’t issued a public statement yet. The news item has been distributed by The Nikkei in the morning Japanese time.(source:serkantoto

3)PopCap and ADA roll out Plants vs. Zombies trading cards — The American Dental Association and PopCap Games kicked off their joint “Stop Zombie Mouth” campaign. A million packs of trading cards with characters from Plants vs. Zombies have been distributed to dentists across the U.S. and contain coupons for a free copy of the PC/Mac edition of Plants vs. Zombies.(source:insidesocialgames

4)Facebook security purge loses lots of fans for Zynga — Facebook’s new countermeasures to get rid of forged or hacked Likes from app pages has cost Zynga (and other developers) thousands of fans. Texas HoldEm Poker saw its number of Likes dip by over 100,000, FarmVille lost 41,000, CityVille dropped by 25,000 Likes and Mafia Wars shrank by 21,000.(source:insidesocialgames

5)Windows Phone Dev Center Now Provides User Review Translations For App Developers

Darrell Etherington

Microsoft is really trying to increase the appeal of Window Phone to developers, and a new tool just released adds a small, but very useful feature: instant translation of user reviews from one language to another. Microsoft is calling this one a “fun surprise,” but it could actually be a very helpful convenience feature in helping developers understand their audience.

A lot of developers I’ve spoken with have had success in markets where English isn’t the primary language, despite no efforts to localize on their part. A quick and easy way to understand what it is people like about the app in those areas where performance is surging (or flopping badly), without having to go to Google Translate and manually input content, could make it easier to translate success to other markets or correct failures.

This is a small feature addition, but one that reflects a growing need for Microsoft and others fighting for third place in the smartphone platform wars to cater to developers in as many ways as they possibly can.(source:techcrunch

6)iOS 6 Adoption At Just Over One Week: 60% For iPhone And 41% For iPad

Darrell Etherington

Adoption of Apple’s iOS 6 continues to trend upwards, with touch-friendly website conversion provider Onswipe seeing more users flocking to the newly-released platform, despite its apparent shortcomings. Based on a sample of 100,000 users coming through Onswipe’s partner sites Friday morning, the company is seeing 59.43% of iPhone traffic from iOS 6 devices, and 41.3% of iPad traffic coming from those who’ve upgraded to the latest version.

That means that after just over a week, the majority of those who have an iPhone have already upgraded. Compare that to numbers for iOS 5, which saw adoption numbers suggesting 38 percent of iPhones were on iOS 5 four full weeks after its release. That was an impressive enough adoption curve, especially compared to the competition, but the key difference between the two – iOS 6 being pushed as an over-the-air update where iOS 5 required plugging in physically to iTunes – seems to be making a big impact on the speed of installation. Onswipe’s numbers agree with Pocket’s released earlier this week, but since Pocket is a native app provider that got a lot of press for providing iOS 6 compatibility, which may have driven increased use by iOS 6 adopting customers, Onswipe’s numbers are probably more representative of the general population.(source:techcrunch


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