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Gree首席执行官谈对移动游戏领域的3个预想

发布时间:2012-09-22 16:31:15 Tags:,,

作者:Kris Graft

面对萧条的行业环境,日本电子游戏公司正在努力寻找出路,而Gree就是一个成功的案例。在2012年东京电玩展上,Gree首席执行官田中和良(Yoshikazu Tanaka)指出移动游戏公司的未来方向,并且对移动行业的未来发展提出了一些大胆的预想。

gree(from articles.businessinsider.com)

Yoshikazu Tanaka(from articles.businessinsider.com)

本土化工作室

田中正为公司的未来走向以及他们在移动游戏领域所面临的巨大挑战做出最大的努力。这是Gree扩展全球工作上采取的一项关键的积极战略。

目前,该公司在首尔,北京,东京,大阪,新加坡,圣保罗,伦敦,温哥华和旧金山一共拥有1800名员工。

田中指出:“我们想要成立一家可以制作出服务全球的游戏公司,而且我们的公司正在逐渐壮大。”但是Gree并非进行纯粹的扩展。田中预计,在多个不同地区成立游戏开发工作室的重要性将越发明显,这样公司可以满足全球用户的不同需求。

田中表示:“随着时间的推移,人们越发需要本土化服务。三年内,本土游戏开发将逐渐增长。这也是我们进行一系列全球化扩展的原因。”

他补充道:“全球参与模式将会帮助我们找到实现这一设想的新方式。”

个人电脑的消失

田中提出,接下来几年的另一新兴趋势是PC的消失,他表示:“PC与手机之间的界限将趋向模糊,这将是今年的发展趋势。”

最后,他补充道:“传统的PC将会消失,而智能手机将与PC整合,生成一个全新的平台。”他表示越来越多的用户使用智能手机作为上网工具,而不是PC,智能手机的销售量将远超PC。

田中将这种整合的原因归结于移动平台的快速迭代与更新——手机处理器越发强大,新硬件的性能也越发出色,此更新速度超过了PC硬件的发展速度。

同时,在接下来几年内,手机通讯的基础设施将逐步改善,届时会促进手机游戏多人模式的发展,并在游戏体验中生成更多互动方式。

田中表示:“手机的硬件性能会继续提升,我们在制作游戏时必须考虑到这个因素。”

有了高性能的硬件,田中断定,故事情节游戏将在移动平台上越发普遍,另外,容易上手的游戏也会增多。

新兴市场的不断涌出

田中从全球的角度指出,接下来几年,随着智能手机新用户以及新手机游戏玩家的增长,将会有更多的新兴市场崛起。

“四年之内,新兴市场内智能手机的数量将会大幅度增加,而我们能够为他们提供游戏,这是个巨大的改变”。

田中继续指出:“那些过去想玩但不能玩游戏的人,将会实现愿望。这将是今后十年内的一次重大改变。”(本文为游戏邦/gamerboom.com编译,拒绝任何不保留版权的转载,如需转载请联系:游戏邦

Gree’s bold predictions for mobile games

By Kris Graft

Amid the negativity surrounding the purported struggles of the Japanese video game industry, Gree has proven to be a bright point. At a Tokyo Game Show 2012 keynote, CEO Yoshikazu Tanaka laid out the future of the mobile game company, and made some bold predictions about the future of the industry.

Localized studios

Tanaka is doing his best to look ahead and meet the enormous challenges of the mobile game business head-on. One of the key strategies for Gree is an aggressive worldwide studio expansion.

Currently the company has 1800 employees with studios in locations including (but not limited to) Seoul, Beijing, Tokyo, Osaka, Singapore, Sao Paulo, London, Vancouver and San Francisco.

“We would like to be a company that creates games worldwide, and our company is growing,” he said. But the expansion isn’t just for the sake of expansion. Tanaka predicted a growing importance of having game-making studios in many different regions, which will allow the company to serve the specific tastes of global audiences.

“As time goes on, localized services will be required,” he said. “In three years time, local development of games will be bigger. That’s why we engage in worldwide development activities.

“Global participation will help us come up with new ideas,” he added.

The disappearing PC

Another emerging trend in the coming years, Tanaka said, will involve the PC. “The line between PC and mobile has blurred, and that’s a trend for this year,” he said.

Eventually, he added, “The traditional PC will disappear, and smartphone and PC will converge to become a new platform.” He noted that more and more people are using smartphones as their main gateway to the internet, as opposed to PC, and that smartphone shipments exceed PC shipments.

Tanaka chalked this convergence up to the rapid iteration and evolution of mobile platforms — mobile processors are becoming more powerful, and hardware is becoming more capable with each new launch, outpacing the rate of PC hardware advancements.

Mobile communication infrastructure will improve as well in the coming years, and that will make games friendlier for multiplayer and other more interactive ways to play games.

“The hardware performance will continue to explode,” said Tanaka, “and we need to take that into consideration when creating games.”

With higher-powered hardware, he also predicted deeper, story-based games will become more common on mobile platforms, in addition to the quick-hit, pick-up-and-play fare.

Emerging markets to explode

Tanaka again set his sights at the global level, saying emerging markets will be exploding with new smartphone users — and new potential mobile gamers — in the coming years.

“In four years, emerging countries will have a huge increase in the number of smartphones. … We’ll be able to provide games to them. This is a very big change.

“The people who wanted to play games but weren’t able to, will be able to,” he continued. “That’s a big change that will happen in the next 10 years.” (source:gamasutra)


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