据business insider网站引述IDC的数据称苹果的移动广告业务已经可以比肩google。

chart-of-the-day-mobile-ad-market-share-sept-2010

在IDC提供给商业周刊的市场份额估算中，苹果的移动广告业务将在今年年底的时候赶上google的份额，都是占据21%。jumptap排名第三，为13%；yahoo第五，占9%；微软的份额是7%，而诺基亚仅为2%。

根据IDC的估算，2010年度的移动广告总价值大约在5亿美元左右。按照苹果提供的说法，旗下的IADS在今年6月份就已经达到了6000万美元，而IDC估算他们在下班年还能获得4500万美元，年度总值在1亿零500万美元。（本文由游戏邦gamerboom.com编译）

Here’s a chart that’s hard to believe: Apple will own just as much of the mobile ad market by year end as Google, according to estimates from IDC provided to BusinessWeek.

While this is impressive for Apple, it mostly underscores how tiny the mobile ad market really is. IDC estimates only $500 million will be spent on mobile ads this year.

Apple announced it had commitments for $60 million in iAds in June, which suggests IDC is estimating it picked up another $45 million in the second half of the year.（source：business insider）