Open First：开发商评三大应用平台 App Store相对理想
日前，美国和欧洲市场调查咨询公司Open Fisrt公布了一项报告，表明Apple、Android、Ovi Store应用开发商对这三个平台的评价褒贬不一，在应用评估流程、应用推广、应用营收等各项指标中，三个平台均有较大改进空间，但苹果App Store仍是开发商理想选择，Android Market与Ovi Store的表现则较为勉强。
开发商还有个统一意见，即应用平台所提供的应用经营服务和用户评论回复系统均不完善。在应用推广上，仅13%开发商表示满意Android平台提供的服务，24%的Ovi Store开发商满意诺基亚应用平台的表现，App Store开发商满意度较高，达到40%。在应用技术和交易支持上，表示不满的的开发商（比如说27%的苹果应用开发商）认为，应用平台出台新政策时总是擅作主张，不与开发商提前打招呼，而且开发商提交的服务请求也经常石沉大海，难觅音讯。
开发商最为关注的话题当属应用营收情况，81%的Ovi Store应用开发商认为该平台谋生困难，应用营收比自己的预期要少得多；49%的Android Market的开发商认为所在平台赚钱不易，营收低于预期；App Store的开发商的反应相对乐观，仅28%人表示营收情况不甚理想，未能达到预期。这一结果并不令人意外，多数开发商将应用创收困难归咎于应用平台缺乏完善的推广工具、应用排名系统、应用分类列表等功能。从这一项指标的评比中可以看出，48%的App Store开发商认为营收情况超过预期，苹果平台仍然是开发商的淘金圣地。
总体而言，78%的iPhone开发商认为他们对App Store表示比较满意、满意或者非常满意；Android开发商的满意度排行第二，达63%；Ovi Store开发商满意度仅达42%。一些Android和Ovi开发商表示他们更青睐App Store，因为该平台的应用推广服务、应用排名系统相对理想，其应用付费体系对终端用户来说也更为便捷可靠。但开发商同时还建议，App Store应该简化应用评估流程，提高效率，增加评估透明度和集中性，同时还要给应用增加露脸的机会，另外还需为开发商建立客户评论回复渠道。（本文为游戏邦/gamerboom.com编译）
What top app developers really think of the app stores
September 27, 2010 | Ciara ByrneAdd a CommentApp developers want approvals by the big mobile players who manage app stores to happen much faster and more transparently, a new study set to be released this week found.
Open First, a research advisory firm based in the U.S. and Europe, learned that in a survey of top application developers on the Apple, Android and Ovi app stores in which they evaluate their experience with the stores. Some surprising patterns emerged in the results, which VentureBeat reviewed in advance of publication.
Open First contacted developers whose application was listed as “Top” in some app category on the store. While the number of developers who participated wasn’t huge (110 developers from the Apple store, for example), it’s enough to give an indication of the mood of the best performing developers. Most respondents had published multiple applications.
Across all the app stores, developers agreed on the importance of a quick, transparent and flexible application evaluation process. Nokia and iPhone developers complained that approval sometimes takes too long and it’s often unclear why an app is rejected. While 55 percent of Android developers are satisfied with the publication process (there is no quality review on the Android store which speeds up the publication process) they also criticized the lack of a centralized, quality review process as leading to poor visibility of higher quality applications and ultimately to low sales.
Developers across all three stores also agreed on the major problems: support and the inability to respond to customer comments and reviews. When asked about the support provided to app purchasers, only 13 percent for Android Market market developers were satisfied, while the figures were 24 percent for Ovi and 40 percent for the Apple Store. On the technical and business support offered to developers, respondents who were unsatisfied (27 percent of Apple developers, for example) said that new policies are poorly communicated and support requests from developers often have long turnaround times.
Developers would also welcome a more effective way to interact with their users on the stores, e.g. to reply to user comments and reviews (including bad reviews) or notify them about updates. Bad reviews, in particular, have a negative effect on the ranking and therefore visibility of applications.
One of the most surprising results was on revenue. The survey showed 81 percent of developers for Ovi Store said they were earning less than they expected, with the corresponding figures being 49 percent for the Android Market and 28 percent for the Apple Store.
Unsurprisingly, developers who reported low revenues ascribed this to a combination of inadequate promotion tools, application ranking systems and bad categorization of apps. On the other hand, 48 percent of iPhone developers reported earning more than they expected. So the Apple Store still appears to be the most lucrative for developers.
Overall 78 percent of iPhone developers said they are somewhat satisfied, satisfied or very satisfied. The same percentage was 63 percent for Android developers and 42 percent for Nokia developers. Some Android and Ovi developers said that they prefer the Apple Store because of its superior promotional support, rating system, reliability and ease of payment for end users. Even on the Apple store though, developers suggested that the store could be improved by making the approval process quicker, more transparent and consistent, making it easier to find apps and reply to comments.（source:venturebeat）