1）Distimo最新报告分析了各主流应用商店美国前300名热门免费vs付费应用下载比率，并发现iPad应用商店的免费vs付费应用下载比率最低——免费应用下载量是付费应用的11倍左右，也就是说每下载一款付费iPad应用，都会有11款免费iPad应用获得下载。

Free-vs-Paid-Downloads-In-The-United-States(from Distimo)

亚马逊Appstore的这一比率位居第二，免费应用下载量是付费应用的12倍左右；iPhone应用商店则是15倍左右；Google Play的这一比率最高，达到82倍。

从各地区iPhone App Store数据来看，美国市场的这一比例最低（15倍），而中国及沙特阿拉伯等地区的这一比率甚至超过了100倍。

Free-Vs-Paid-Ratios(from Distimo)

Gartner最近报告预测，2012年免费应用下载量将占比89%，但Distimo认为免费应用下载量所占比例远超这一数据，不过两家公司均认为IAP模式推高了免费应用下载比率。

2）Application Developers Alliance及Frank N. Magid Associates最近报告指出，约有半数美国网民曾下载一款移动应用。有三分之一用户有意下载更多应用，还有三分之一未曾下载应用的用户有意接触这种内容。

mobile-app(from buzzom.com)

52%用户因好友推荐而下载应用， 这表明开发者投入大笔广告营销预算并非上策。与此同时，有62%美国网民拥有可运行应用的设备，有四分之三使用应用，但仅有25%曾付费购买应用。

这些用户使用应用程序的原因各不相同，有47%认为手机应用比移动浏览器好用，46%认为应用具有娱乐性，44%认为应用更易让他们快速获取信息。

3）据pocketgamer报道，Zynga移动部门的广告、盈利及业务开发主管Wilson Kriegel最近也宣布离职，他是Zynga在今年3月份收购OMGPOP时而加入公司，当时他担任OMGPOP工作室的首席营收官，并负责监管热门手机游戏《Draw Something》的市场营销和盈利业务。

Wilson Kriegel(from whytehouse.tv)

在此之前，Zynga首席创意官Mike Verdu也在8月末离职，数天之后Bill Mooney及Brian Birtwistle也离开团队。Zynga最近出走的高管还包括首席营销官John Karp、副总裁Ya-Bing Chu以及Alan Patmore、Erik Bethke、Jeremy Strauser等一系列总经理级别的人物。

4）据Techcrunch报道，Sterne Agee分析师Shaw Wu最近预测，iPhone 5发售首周销量将达300万-350万部，在本季度的销量将上升至2700万部。

而Jeffries分析师Peter Misek则认为，iPhone 5发售首周销量将达800万部左右（其中包括预购设备）。而Piper Jaffray分析师Gene Munster则认为，根据iPhone比去年增长100%的预购销量等情况来算，该设备首周销量将达600万-1000万部左右，最有可能的数据是800万。

iPhone 5(from mobilemag.com)

Asymco的Horace Dediu则在上周预测，iPhone 5首周销量约600万部左右。

5）据venturebeat报道，游戏技术服务供应商Ludei最近宣布针对Ludei Platform推出Ludei Cloud Compiler这个新组件，支持开发者在数分钟内将任何HTML5应用转变为混合原生应用，以解决HTML5应用在不同平台上运行速度过慢的问题。

ludei_logo(from twitter.com)

Ludei Cloud Compiler目前处于免费公开测试阶段，支持开发者将HTML5应用转变为iOS或Android应用。

6）brainshark最近针对1320名iPad用户进行的调查结果显示，有三分之一的iPad用户在光着身子的时候使用iPad，有21%在卫生间使用iPad，还有17%在约会时使用iPad。

92%用户称iPad是笔记本电脑或桌面电脑的补充设备，8%认为iPad已经取代了这两种电脑。

有65%用户喜欢iPad胜过笔记本电脑，更令人意外的是，23%用户喜欢iPad胜过一周的额外休假，14%用户宁可选择iPad也不要加薪10%（尽管加薪可能让他们买到一部iPad）。

从商务角度来看，64%用户认为iPad让自己工作更有效率，32%称iPad让自己的事业更成功。

Crazy iPad Owners Infographic(from brainshark)

（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Distimo: U.S. consumers download 15 free apps for every paid app purchased in the iPhone app store

Kathleen De Vere

The vast majority of app downloads in the world are generated by free apps, reports app tracking company Distimo. According to the Dutch firm, a recent Gartner study that suggested 89 percent apps downloaded in 2012 will be free might actually overestimate the average smartphone user’s willingness to pay for an app.

In order to prove its point, Distimo analyzed U.S. download data. It found the ratio of downloads among the top 300 most popular free apps and the top 300 most popular paid apps varied by the type of app store.

According to Distimo, the iPad app store had the lowest ratio at 11x — for every one of the 300 most popular paid iPad applications downloaded, users also downloaded 11 of the 300 most popular free iPad applications. The Amazon Appstore was the second lowest, with 12x ratio of free to paid downloads for popular apps and the iPhone app store had a 15x ratio of free to paid downloads.

Unsurprisingly, Distimo found Google Play had the highest ratio, reporting 82 downloads of popular free apps for every popular paid app downloaded through the service.

Next Distimo analyzed worldwide iPhone App Store data. Overall the U.S. actually had one of the smallest ratios of free to paid downloads for popular apps — its 15x ratio was dwarfed by countries like China and Saudi Arabia, which report free to paid download ratios of more than 100x.

Although the company declined to provide its own estimate of what percentage of app downloads are free, Distimo believes it is more than 89 percent reported by Gartner. Both companies agree however, that in-app purchases are driving the ratio of free to paid apps even higher.（source:insidemobileapps）

2）Almost half of online Americans have downloaded an app

by Zen Terrelonge

And a third of non-users plan to use the tech in the future.

The app industry is burgeoning, and developers continue to see their productions reach the thousand, million, and billion marks.

And according to the Application Developers Alliance and Frank N. Magid Associates, almost half of online Americans have downloaded a mobile apps.

The growth is set to continue with a third of app users planning to up their usage, while a third of non-users plan to adopt the platform too.

Word of mouth is a key promoter, with 52 per cent discovering new apps via their friends recommendations, suggesting expensive ad campaigns aren’t always the way forward.

Meanwhile, 62 per cent of online Americans own app-enabled devices, and three-quarters use apps, but just 25 per cent have bought an app.

Reasons for app use varies, with  47 per cent citing apps are easier to use than mobile browsers, 46 per cent believe they’re entertaining, and 44 per cent said they’re the fastest way to achieve info.（source:mobile-ent）

3）OMGPOP’s Wilson Kriegel the latest senior staffer to leave Zynga

by James Nouch

Ever since Zynga posted a $22.8 million loss in its Q2 2012 financials, the company has been haemorrhaging senior staff.

The latest to leave is Wilson Kriegel, Zynga Mobile’s head of advertising, monetisation and business development.

Kriegel joined the company in March 2012, when Zynga acquired developer OMGPOP for $180 million in cash.

At the time, he was serving as chief revenue officer for the VC-funded New York studio, and was responsible for the marketing and monetisation of its breakout hit, Draw Something.

Draw Something slip

It was the sharp fall in Draw Something’s active userbase in the weeks that followed the acquisition, however, that resulted in analysts describing the buyout as something of a ‘dud’.

The company’s woes increased when EA began legal action against Zynga just months later, claiming the studio had copied its Facebook release The Sims Social.

At the beginning of August 2012, an executive reshuffle saw COO John Schappert – who was personally cited in said lawsuit – lose his responsibility for games as the company attempted to ‘unify’ its operations.

Schappert’s resignation followed just over a week later, and seems to have prompted an executive exodus at the company.

One of many

Chief creative officer Mike Verdu left at the end of August – apparently on amicable terms – in order to form his own games company.

Just days later, Zynga refused to confirm or deny the rumoured departure of two VPs, Bill Mooney and Brian Birtwistle.

Other key personnel who have recently handed in their notices include CMO John Karp, VP Ya-Bing Chu, and a number of general managers including Alan Patmore, Erik Bethke and Jeremy Strauser.（source:pocketgamer）

4）Analyst Estimates On iPhone 5 Launch Weekend Sales Range From 3M-10M

Darrell Etherington

Analysts have begun making their predictions about the iPhone 5′s odds of success for launch weekend sales, and in fact there’s quite a range when it comes to how the experts see things shaking out. After Apple unveiled iPhone 5 pre-order totals of 2 million over 24 hours, double the 1 million the iPhone 4S managed, it would seem like multiplying out the 4S launch weekend total of 4 million total sales is a safe bet. But that’s not necessarily the tack all industry analysts are taking.

Shaw Wu of Sterne Agee, for instance, shared that his firm is estimating around between 3 and 3.5 million sales of the iPhone 5 during the launch weekend, but that’s just an extrapolated number Wu tells me, coming out of its quarterly projections for the device, and meant only to loosely represent the first few days as it relates to the rest of the three-month period.

Overall, Wu said in an investor note today that estimates for the September quarter are up to 27 million, raised from 26 million projected before Apple revealed the strength of its pre-order success. The initial response also hasn’t significantly affected longer-term outlooks, with Agee adding only 500,000 (to make 46.5 million total) to its earlier prediction, owing to continued reports of supply constraints on the iPhone 5′s newly redesigned touchscreens.

Peter Misek of Jeffries thinks that Apple will indeed double its past performance, hitting around 8 million total units sold by the end of launch weekend, with pre-orders included. Misek thinks that a prevailing view on Wall Street that suggests supply constraints will keep the number at or below 6 million are overblown. Long-term, he told CNBC that he believes key drivers for Apple could be securing deals with Japan’s NTT DoCoMo, the last remaining major carrier in that country that doesn’t offer the iPhone, but lately there’s been talk that the iPhone 5 could in fact be a major pain point for DoCoMo, since no announcement has yet been forthcoming about bringing it to that carrier’s considerable LTE network.

Gene Munster, longtime champion of the standalone Apple TV and Piper Jaffray analyst, suggested Monday that Apple will deliver between 6 and 10 million iPhone 5 sales during launch weekend,likely hitting the 8 million sweet spot. That’s due in part to the 100 percent year-over-year increase in pre-order sales, but also based on the knowledge that pre-orders formed 25 percent of last year’s opening weekend sales, hence arriving at 8 million from 2 million pre-orders.

There are new variables at play this time, like an expanded pool of launch countries that includes Hong Kong, always a popular destination for grey market resellers. Even factoring in new countries, Asymco’s Horace Dediu predicted last week that we’d see around 6 million in initial sales, based on an increase in units sold per day in line with previous launches.

Unlike the 4S, this is also a complete visual redesign, and new aesthetics are bound to make a splash with the general buying public, aside from any consideration of features or specs, so that’s a variable that it’s hard to put exact numbers behind. Whatever happens, the bottom line is that iPhone 5 launch weekend sales likely won’t disappoint.（source:techcrunch）

5）Ludei can convert HTML5 apps into speedy mobile apps in minutes

Dean Takahashi

A common complaint about HTML5 is that apps run too slowly on various platforms, but game technology company Ludei says that its engine and tools enable blazing-fast HTML5 mobile apps on a variety of platforms.

Ludei, a San Francisco company with a team in Spain, has developed a new component for the Ludei Platform, the Ludei Cloud Compiler, that allows companies to take any HTML5 app and convert it within minutes into a hybrid native app. Ludei essentially does the heavy lifting of converting the software into something that runs fast, said Joe Monastiero, president of Ludei, in an interview with GamesBeat.

The Ludei Cloud Compiler is in public beta testing as a free service and will convert apps into iOS or Google Play apps. The Cloud Compiler includes support for any HTML5 web app, not just games. Ludei plans to roll out other cloud services between now and the end of the year that use the Ludei cloud to simplify the process of delivering and monetizing HTML5 programs.

The problem right now is that HTML5, which is supposed to be the new lingua franca for the web, has an image problem. Mark Zuckerberg, chief executive of Facebook, gave the format a black eye last week when he said, “The biggest mistake we’ve made as a company is betting on HTML5 over native.” (Although, Zuckerberg’s own engineers have also said that HTML5 work continues at Facebook). Jens Begemann, chief executive of Wooga, also said that his team tried making an HTML5 game and had to shelve it. That doesn’t help Ludei’s push for hybrid apps that speed up HTML5.（source:venturebeat）