任天堂Nintendo公司曾经显赫一时，那时候游戏开发者们都认为最好的游戏平台是该公司的wii。

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现在任天堂的营收已经从30.3亿美元急速下降到24.8亿美元，之前他们还能归咎于老对手索尼的PlayStation，但是现在他们真正的烦恼已经不是sony，而是来自新领域的领导者苹果公司。

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任天堂公司主席Satoru Iwata之前已经批示，将苹果公司列为他们最难缠的心头大患。这个荣誉曾经属于索尼公司，但是因为索尼在移动游戏领域缺乏竞争力，他们的矛头就转向了苹果。

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但是事实上并不是那么简单，如果任天堂想要在移动平台上有所作为，他们就必须要解决好他们应用集群中的易用性问题。

curnch gear举了一个例子，有人在公园的长凳上，拿出iphone手机，进入应用程序，花费99美分，不需要用太多的时间就可以轻松地享受玩Angry Birds的乐趣了。那么任天堂拿什么和这样的便利性竞争？

The last time Nintendo  took a big hit in profit, it resulted in the development of perhaps the most successful video game console of all time in the Wii. What’s Nintendo’s response going to be

this time around? Yes, the big N has seen its profits drop from $3.03 billion to $2.48 billion—still a fair a bit of money perhaps to you and me, but cause for panic in the house that Mario built.

While a traditional rival, Sony (with the PlayStation), was responsible for the previous rough patch, this time it’s Apple. Will Nintendo allow the iPhone to push it around?

Not likely. Nintendo’s president, Satoru Iwata, the man who essentially willed the company to success in the past several years—he was more or less responsible for the Wii—has told his sergeants to treat Apple as the company’s most significant threat from here on out. That honor used to belong to Sony, but Sony is so last generation, especially when focusing on mobile gaming. If Nintendo’s future mobile platforms are to be any kind of success, the company will have to figure out how to take on the ease of use afforded by the App Store.

You’re sitting on a park bench, whip out your iPhone, launch the App Store, and buy Angry Birds for 99 cents. Zero to gaming in no time at all. How’s Nintendo going to compete with that? (The DSi Shop requires Wi-Fi, whereas the App Store will load anywhere you have a cellphone signal.)

There’s a lot going on here. Nintendo insiders may be worried about the iPhone-App Store nexus, but surely they realize that there’s a world of difference between playing a long role-playing game like Chrono Trigger on the DS and playing, I don’t know, Bejeweled 2 while waiting for the subway to arrive. Just as the Wii “changed gaming” by expanding its audience, so, too, has the iPhone.

Part of the problem is that the word “gaming” is entirely too vague to accurately describe both playing Chrono Trigger for 40 hours and Bejeweled 2 for two minutes at a clip. Do those two activities belong in the same genre, “gaming”? To me, they’re two different things.

The Wii was released in late 2006, and only now are Microsoft and Sony incorporating the concepts introduced by it, namely motion controllers and simpler games.

Maybe Nintendo should just release a phone?