1）IHS iSuppli最近报告预测，2012年平板电脑销量将达1.266亿部，同比2011年增长56%。今年7英寸平板电脑销量将达4110万部，占所有平板电脑销量的32%。其余市场份额为5英寸平板电脑所占据，例如三星Galaxy Note等设备。

Samsung tablet(from tablets-planet.com)

报告指出，若苹果推出小型iPad，7英寸平板电脑市场份额可能还会高于预期情况。

2）据mobile-ent报道，苹果日前宣布iPhone 5预购订单一天内就超过200万部，是iPhone 4S预购数量（100万）的2倍，是iPhone 4预购数量（60万）的3倍左右。

Apple Store(from guardian.co.uk)

由于iPhone 5供不应求，许多用户要到10月份才能收到这一新设备。

3）移动广告网站BuzzCity最近季度报告指出，85%受访者更喜欢使用手机上网，有11%受访者在家使用手机而非PC上网。更喜欢使用PC或笔记本上网的这一比例为20%，使用平板电脑的比例为5%（游戏邦：BuzzCity调查样本为71个国家/地区的1.08万用户）。

mobile users(from guardian.co.uk)

有27%用户打算在未来12个月中购买一台PC，有11%受访者打算购买平板电脑。

BuzzCity首席执行官Dr KF Lai指出，手机成为人们上网的常用设备，主要原因在于它是人们随身携带并且可以随时连网的设备，它与PC和平板电脑设备形成互补。

4）据venturebeat报道，日本手机社交平台GREE日前收购手机游戏公司App Ant Studios，持续推进在美国扩张策略，但并未透露具体成交金额。

App Ant Studios曾与GREE在今年初合作开发Android游戏《Dino Life》，其4名创始人将在游戏开发与工程团队中担任领导角色。

Dino Life(from insidemobileapps)

5）据9to5Mac报道，苹果计划通过iOS 6取消原先的UDID设置，已参与该平台测试的开发者表示，苹果将用Advertising Identifier这项工具取代UDID。

这项工具将成为未来所有运行于苹果平台的广告网络的必需选项，但苹果会逐渐推进这项措施，而非一开始就强制执行。

iOS-6-Advertising(from jaxov.com)

苹果表示Advertising Identifier是一个非永久性，非个人化的设备标识符，它可让用户获得更多控制权，若用户选择限制广告追踪行为，使用Advertising Identifier的广告网络就不可再搜集用户的相关信息以投放匹配广告。

值得注意的是，从用户角度来看，限制广告追踪行为可能会导致用户设备上出现更缺乏匹配度和关联性的广告。

6）果合广告投稿文章最近分享了iOS手机游戏运营推广十大策略，指出开发者可通过提高手游品质、进行ASO优化、限时免费、线下自主广告交换、在线交叉推广市场、非激励性CPA推广、激励性CPA推广、促销邀请码、社交网络互动、媒体沟通等渠道增加游戏曝光机会。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）Hey iPad: 7-inch slates will take 32% of this year’s market

By Kevin C. Tofel

An estimated 126.6 million tablets will be sold in 2012 — up 56 percent from 2011 — and of those, nearly a third won’t be 9.7-inch iPads. Instead says IHS iSuppli, 41.1 million smaller slates in the 7-inch form factor will be sold this year, accounting for 32 percent of all tablet sales. A marginal amount of 5-inch devices, such as Samsung’s Galaxy Note, will comprise the rest of the market.

Apple’s iPad sales will still be growing, but it’s clear there’s an opportunity in small slates. And iHS iSuppli points this out, suggesting that “the 7.x-inch category will be helped by the launch of lower-priced tablets in that size segment, along with what is widely believed will be a product offering from Apple later this year for a smaller iPad.”  I suspect that if Apple does launch a smaller iPad, the 7-inch segment will be even higher than the forecast because it’s clear that there’s a market for small slates.（source:gigaom）

2）iPhone 5 pre-orders pass 2m in 24 hours

by Zen Terrelonge

Doubling the efforts of the 4S.

iPhone 5 is the tech buzzword of the moment, and Apple says the device notched up more than two million pre-orders in a day.

It doubles the one million strong advanced demand for the iPhone 4S and more than triples the 600,000 iPhone 4 pre-orders.

Demand is currently exceeding the initial supply and many devices aren’t likely to arrive to buyers until October, despite a September 21st release date.

Philip Schiller, senior VP of worldwide marketing, Apple, said: “iPhone 5 pre-orders have shattered the previous record held by iPhone 4S and the customer response to iPhone 5 has been phenomenal.

“iPhone 5 is the best iPhone yet, the most beautiful product we’ve ever made, and we hope customers love it as much as we do.”

The jury is out on whether Apple can maintain its popularity with such little innovation, but the hunger for the fruity devices seems to be insatiable at the moment.（source:mobile-ent）

3）85 per cent of phone users browse by mobile

by Tim Green

85 per cent of phone users browse by mobile

Global survey confirms phone as the primary channel to the web.

Ad network BuzzCity, which specialises in serving ads to users in emerging markets, has just released its latest quarterly survey. And it proves emphatically that the world’s new web browsers are surfing from mobile devices.

It found 85 per cent of those surveyed prefer to use a mobile to browse the internet, and that 11 per cent use their mobiles for surfing at home instead of PCs.

Where possible they are surfing with multiple devices. Six per cent also surf with PC and 0.48 per cent with tablets.

This trend should accelerate as 27 per cent plan to buy a PC and 11 per cent a tablet within the next 12 months.

Dr KF Lai, CEO of BuzzCity, said: “Our latest user survey has brought to the fore how integral mobiles are to consumers lives today – regardless of age or occupation.  There is a strong preference for mobiles as the personal device that is connected 24/7, and that complements the PC or tablet experience.

“So for marketers to take advantage of this consumer behaviour we would recommend considering all of these multiple platforms when it comes to campaigns and products, however keep in mind mobile first.”

By the end of August 2012 the BuzzCity network had served 131.5 billion banners, which surpassed its figure for whole of 2011 (126 billion).

The BuzzCity user survey questioned 10,800 people across 71 countries.（source:mobile-ent）

4）Gree devours dinosaur mobile-game developer App Ant Studios

Dean Takahashi

Japanese mobile social network Gree has acquired mobile-game developer App Ant Studios as it continues an ambitious expansion within the U.S.

The acquisition is the first since Gree absorbed mobile social-game maker Funzio for $210 million in May. Terms of the deal were not disclosed. The agreement is part of Gree’s goal of hitting a billion consumers worldwide as it grows mobile releases on its Gree platform, which cross promotes games and adds social elements to them.

San Carlos, Calif.-based App Ant Studios worked with Gree earlier this year to develop the Android title Dino Life. The American company will now become part of Gree’s team. App Ant’s four founders will take leadership roles in the game development and engineering teams.

“The team at App Ant Studios has continually impressed us with the quality of its engineering, art, and overall product,” said Naoki Aoyagi, chief executive of Gree International, the U.S. subsidiary of Gree. “They share the same strong passion Gree has for mobile social gaming, and we genuinely respect their dedication to evolving the gaming industry. With our constantly growing and evolving mobile-game market, having such exceptional talent on board to build great experiences for the latest hardware is a huge priority for us.”（source:venturebeat）

5）Apple shakes up user identification in iOS 6

by Keith Andrew

Apple is set to realise its plans to phase out the use of UDIDs with the launch of iOS 6, with updated OS set to boast a user tracking tool not tied to specific devices.

Those with access to the platform’s beta are reporting UDIDs are to be replaced by what’s been called the Advertising Identifier.

The tool is to be mandatory for all advertising networks operating on Apple’s platform in the future, though it’s implementation is to be rolled out rather than forced from day one.

Unique solution

“iOS 6 introduces the Advertising Identifier, a non-permanent, non-personal, device identifier, that advertising networks will use to give you more control over advertisers’ ability to use tracking methods,” detailed Apple.

“If you choose to limit ad tracking, advertising networks using the Advertising Identifier may no longer gather information to serve you targeted ads.

“In the future all advertising networks will be required to use the Advertising Identifier.”

The shift away from UDIDs to a non-permanent solution was first hinted at back in June.

Who are you?

Interestingly, the new system will allow users to ‘limit ad tracking’.

The exact ramifications of this change for the ad networks is yet to be made clear, though clearly any alteration to the amount of user data they’re able to pool – and the nature of that data – could have a major impact on how they operate.

On a user level, limiting ad tracking will result in a lack of targeted, or relevant, ads being delivered to their device, with generic spots pushed out instead.（source:pocketgamer）