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Forrester咨询:Gen X一代和Gen Y一代智能手机使用分析

发布时间:2010-09-28 10:16:15 Tags:,,

据知名市场分析机构Forrester在2010年第二季度针对将近43000名手机用户的抽样访问得出的数据显示,在Gen X一代(指31到44岁之间的用户)和Gen Y一代(指18到30岁之间的用户)智能手机的持有比例是23%,意味着说每四个人当中就有1个人可以很便捷地去访问手机社交网络、手机地图、音乐分享等移动互联网功能。

smartphones

smartphones

Forrester Research客户观察分析师Jacqueline Anderson表示特别是Gen Y一代更是离不开数字社交生活,不管是在PC还是在移动终端上,Gen Y一代都是互联网生活潮流的引领者。

而在这个方面,Gen X一代则显得务实,在利用互联网技术实现功能化服务方面更胜一筹。在每周相似的上网时间上,Gen X一代更加精通利用数字工具为家庭需要做服务。(本文由游戏邦/gamerboom.com编译)

According to research done by Forrester, who polled nearly 43,000 people during the second quarter of 2010, between Generation X (31 to 44 year olds) and Generation Y (18 to 30 year olds) smartphone  ownership stands at 23%. That’s roughly 1 out of every 4 people owning a device that gives them access to their social networks, maps, music and even the occasional YouTube video.

“The digital attitudes and behaviors that Gen Y and Gen X are cultivating now will follow them as they age and will only be multiplied in the generations that follow them,” said Forrester Research Consumer Insights Analyst Jacqueline Anderson. “Gen Y in particular is living and breathing a digital social life. In almost every online or mobile behavior, Gen Y leads the adoption curve. About two-thirds update or maintain a profile on a social networking site, which for them is a way to facilitate all social aspects of their lives.”

“On the other hand, Gen X is the master of maximizing the functional benefits of technology. In many activities, Gen Xers closely rival Gen Yers in adoption. For example, both spend about 17 hours online a week. But Gen Xers have mastered the art of using digital tools in a more functional manner, especially if it supports their family’s needs,” said Anderson.(source:into mobile)


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