1）据insidemobileapps报道，苹果首席执行官Tim Cook在日前的iPhone 5发布会上宣布，截止2012年6月，苹果iOS设备销量已超过4亿部（游戏邦注：谷歌高级副总裁Andy Rubin则通过Twitter宣布截止9月12日，Android设备总激活量已超过5亿部）。

iphone-5-release-event(from idesigntimes.com)

App Store目前应用总数超过70万，其中有25万是iPad应用。平均每名App Store用户下载应用超过100次，iTunes App Store中有90%的应用每月都能收获新下载量。

尽管这一消息意味着无缘进入热门榜单的应用每月也能收获新下载量，但多数App Store下载量还是来自那些付费、免费和畅销热门榜单的产品。

苹果网络软件及服务高级副总裁Eddy Cue则表示，iTunes App Store已绑定Facebook和Twitter服务，此举意在通过社交网络提升应用曝光度。

2）据Techcrunch报道，苹果日前如期公布将发售iPhone 5的消息（游戏邦注：预购时间始于9月14日，将于9月21日正式发售），该设备分为16GB、32GB和64GB三种型号，售价分别为199、299和399美元，采用了4英寸Retina Display屏幕以及A6芯片（据称运行速度比iPhone 4S中的A5芯片快2倍）。

iPhone 5(from insidemobileapps)

3）据Techcrunch报道，苹果产品发布会将EA游戏《实况赛车3》作为展示iPhone 5游戏运行性能的范例，该游戏在iPhone 5呈现了堪比掌机游戏的出色画面效果，另外还植入了异步多人游戏模式，支持玩家通过Game Center挑战好友，并在过后通过时间转换体验游戏。玩家在最初比赛完成后，甚至还可以在离线情况下去撞击其他参赛玩家的车子。

Real-Racing-3(from alliosnews.com)

4）移动广告网站Millennial Media最近报告分析了其网络平台上前20名移动设备、前10名应用类型及前5大平板电脑的广告印象。其中，苹果占据31%的广告印象，iPhone是排名第一的移动设备。三星的广告印象位居第二，占比为22%左右。

Top 15 Manufacturers(from MillennialMediaMobileMix)

OS Mix(from MillennialMediaMobileMix)

但从操作系统来看，Android排名第一，其广告印象占比达46%，iOS占比34%，黑莓占比15%，Windows Phone占比4%。

iPad在平板电脑市场的广告印象居于首位，但有95%的平板电脑广告印象来自Wi-Fi网络，这意味着多数用户还是习惯在室内使用iPad上网。

Demographic Profile US Tablet Users(from MillennialMediaMobileMix)

iPad用户的男女比例为53：47；Android平板电脑则是51：49，而Kindle Fire却是女性用户居多，男女用户比例为43：57。

Top 10 Mobile Application Categories(from MillennialMediaMobileMix)

最受欢迎的手机应用类型是游戏，其次是音乐&娱乐内容，第三是科技内容，第四是移动社交媒体。

5）据insidemobileapps报道，Zynga日前向iOS和Android设备推出社交角色扮演游戏《Montopia》，并宣布即将向这两个手机平台推出另一手机社交RPG《Ayakashi: Ghost Guild》。

montopia(from gamasutra)

这两款游戏都已在今年初发布日语版本，前者是一款免费增值的卡牌怪物战斗游戏，而后者则要球玩家扮演驱魔者，俘虏怪物并将其转变为善良的魔兽为自己所用。（本文为游戏邦/gamerboom.com编译，拒绝任何不保留版权的转载，如需转载请联系：游戏邦）

1）400 million iOS devices sold, 700k apps — 90 percent of which see downloads every month

Kathleen De Vere

Apple had sold more than 400 million iOS devices as of June 2012 according to CEO Tim Cook. Cook made the announcement during the iPhone 5 launch event today at the Yerba Buena Center in San Francisco. The numbers put Apple neck-and-neck with Android, which according to a Sept. 12 tweet from Google senior vice president Andy Rubin, has seen more than 500 million device activations to date.

Cook also revealed there are now more than 700,000 apps in the App Store, 250,000 of which are designed specifically for the iPad. The average iTunes App Store customer uses more than 100 apps, and that 90 percent of the apps found in the iTunes App Store received new downloads every month — a statistic likely designed to assuage developer’s concerns over discoverability in the notoriously crowded App Store.

While the information does mean that even apps far off the charts are able to generate a few downloads every month, the vast majority of App Sore downloads belong to the apps fortunate enough to appear on the highly visible top ranked paid, free and grossing app charts. Discoverability issues in the iTunes App Store have meant that some developers employ multi-million dollar app marketing budgets to ensure their apps are found. In the past, iOS developers have also tried to game the system through offer walls and download bots.

Later in the presentation, Apple’s senior vice president of internet software and services Eddy Cue revealed the company has integrated Facebook and Twitter into the iTunes App Store, an improvement likely designed to improve discoverability through social media.（source:insidemobileapps）

2）Apple Officially Reveals The iPhone 5: LTE, 4-Inch Retina Display, New A6 Chip, Lighter Than iPhone 4S

Chris Velazco

And just like that, months and months of breathless speculation have finally come to an end. Apple’s Phil Schiller has just officially announced the new iPhone 5 at the company’s massive press event here in San Francisco, less than a year since its predecessor was unveiled.

Some of the news won’t come as much of a shock considering the sheer volume of rumors and leaks lately (even Apple let some details slip earlier today) — I’m going to resist the temptation to pontificate on every new feature as it’s revealed (for now, anyway), so let’s get right down to it.

The iPhone 5

■We can finally put the debate to rest — Apple’s newest mobile juggernaut is called the iPhone 5 (despite actually being the sixth iPhone to hit the market). It’s 20% lighter than the iPhone 4S, 18% thinner, and crafted out of (what else?) glass and aluminum.

■Pre-orders for the iPhone 5 will begin on Friday, September 14, and the device will ship to lucky consumers starting on September 21. As usual, the device will be available in 16, 32, and 64GB models, which will cost $199, $299, and $399 respectively with a two-year contract from AT&T, Verizon, or Sprint.

■The long-rumored (and handsome) two-toned design is indeed legitimate, as is the new iPhone’s larger 4-inch Retina Display. And yes, that 16:9 display runs at 1136 x 640 with five rows of icons.

According to Schiller, it’s “the most accurate display in the industry” because the touch sensors are embedded in the display as well.

■As expected, Apple has also unveiled a brand new chipset for the iPhone 5: the A6, which Schiller says is a full two times faster than the A5 chip in the iPhone 4S

■The iPhone 4S’s battery life wasn’t anything to write home about, but the iPhone 5 seems equipped to do much better — 8 hours of 3G talk time, as well as 8 hours of 3G and LTE web browsing to be precise.

■The iPhone’s audio system has been bolstered with a smaller (but improved speaker). There are also now three microphones in the mix: one on the front, one on the back, and another on the bottom.

■That oft-rumored miniature Dock Connector is real: it’s all-digital, has eight pins and it’s called “Lightning.” Yes, there’s an adapter for it, but no word yet on exactly what it will cost you.（source:techcrunch）

3）Apple Shows Off Time-Shifted GameCenter Multiplayer With Real Racing 3

Darrell Etherington

Apple demoed Real Racing 3 on stage today with the help of games publisher EA. The new racing game, arriving later this year for the iPhone 5, showed off terrific new graphics that looked very much like they could hold their own next to console games. It’s also capable of an impressive asynchronous multiplayer mode that shows serious attention to how gaming works on the iPhone, and how it differs from living room video game play.

The asynchronous mode allows users to challenge their friends through game center to a race, and then play them later via time-shifting. It looked terrific in the demo, and the later player was even able to hit the car of the other player he was racing against, offline, after the initial run has been completed.

This could make for a drastic change in mobile multiplayer, since it complements perfectly the style of play of mobile gamers who like a casual experience they can pick up and put down on their own schedule.（source:techcrunch）

4）Apple powers 31 per cent of mobile ad impressions

by Zen Terrelonge

Makes up more than 50 per cent when combined with rival Samsung.

Millennial Media’s September report analyses Q2 ad impressions across the top 20 mobile phones, top ten app categories, and top five tablets.

Apple was the biggest brand and accounted for 31 per cent of impressions, while the iPhone was the leading mobile device.

Meanwhile, Apple’s foe Samsung was the second largest driver of impressions and generates more than 50 per cent of the total when combined with its US rival.

However, despite the success of Apple, Android accounts for 46 per cent of impressions when analysed by operating system, ahead of the 34 per for iOS, 15 per cent for BlackBerry and four per cent for Windows Phone.

The rise of smartphone ownership meant the devices accounted for three-quarters of all impressions, an eight per cent rise year-on-year.

Unsurprisingly, the iPad led the tablet market while 95 per cent of tablet impressions were made via wi-fi, suggesting users are reluctant to take out 3G/4G contracts and prefer the security of indoor use.（source:mobile-ent）

5） Zynga brings two mobile titles over from Japan to North America

Mike Thompson

Zynga today launched its mobile social role-playing game Montopia for both iOS and Android devices; the company also revealed Ayakashi: Ghost Guild (another mobile social RPG) will soon be available on both platforms.

Both Montopia and Ayakashi were released as Japan-only titles in early 2012 by Zynga Japan. Montopia is a free-to-play card-collecting/monster-battle game where players journey across the eponymous land and seek to figure out what happened to it. As they progress, the players fill a “Monstapedia” of creatures they find and fuse together to increase their attributes. Ayakashi, meanwhile, tells the story of exorcists investigating the mystery of some powerful legendary creatures called the Ayakashi. Players battle and capture ghosts, turning them into friendly demons (called Shikigami) they can use to fight against rival exorcists.

Mobile games using card-collecting and monster battles have proved incredibly lucrative in recent months, even here in North America. Mobage’s Rage of Bahamut regularly dominating the charts of top-grossing apps for both Android and iTunes. As was the case with many developers making mobile games in Japan, Zynga was affected by the recent ban of kompu gacha mechanics.（source:insidesocialgames）